Master Class: Mobile Photography - Tips, Tools, and Future Opportunities

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With the explosion of mobile devices worldwide, there is a connected camera phone in nearly every pocket, purse, or hand leading to billions of mobile photos taken in each year and over a billion images shared on Instagram. Whether the mobile device is a 2 megapixel feature phone or a 41 megapixel smart camera phone, how do we improve our image taking for greatest impact? What tools are we using to share and connect with our photos right now? And what are the the opportunities and challenges to change the future with mobile photography? This session will examine how to improve our mobile photography, the current tools, and the future opportunities for social media, creatives, brands, and developers.

Transcript of Master Class: Mobile Photography - Tips, Tools, and Future Opportunities

  • 1. Master Class: Mobile Photography -Tips, Tools, and Future Opportunities by Jenifer Hanen Social Media Week Los Angeles - 09.25.13
  • 2. Who is Ms. Jen? Mobile Maker :: Designer, Developer, Photographer @msjen Unless otherwise noted all photos are taken by Ms. Jen with a Nokia camera phone
  • 3. Who are you? Social Media Guru? Creator? Blogger? Photographer? Filmmaker? Brand Manager? Community Manager?
  • 4. 4 In the Beginning :: December 2004 My Happy New Nokia 7610 Phone ::
  • 5. Bird Refuge And then I fell in love...
  • 6. 6 Pink Furry Shoes The Thrill of Sharing!
  • 7. 7 What does this mean for us now, nearly a decade later, when we all have mobile camera phones and share photos & video? creatively directed by Jason Goh @smashpop
  • 8. This can be our mobile camera world, if we so choose. Each of our points of view, a few billion shared photos at a time. Photo by Ms. Jen, not creatively directed by J. Goh.
  • 9. Tips,Tools, and Future Opportunities Let's start with a few mobile photo tips...
  • 10. There are lots of tips and tools out there, but the two most important are your eye and your brain. The best photography is not about the best gear or apps, but about using your brain.
  • 11. ... and your heart All the public domain photos of hearts were SO cheesy, that I couldnt do that to your poor eyes.
  • 12. Content WAIT, before I get all cheesy on you, lets toss out the word:
  • 13. Instead, let's use Subject and Object. Or Person. Or Landscape. Etc. As you will.
  • 14. Move: Forward, Back, around. Don't be afraid to change your perspective. Start walking, Keep Shooting
  • 15. Digital is cheap, you can delete, so take several from different angles This is the photo I wanted.
  • 16. Think about Framing The Rule of Thirds
  • 17. Move and shoot until you see in the camera what your mind's eye was entranced about the scene. Or wait. Don't always shoot dead center or on the 3rds lines.
  • 18. Better to get the composition right as you are taking the photo than cropping later DFW people mover/tram: windows are dirty & it keeps moving, waiting for no photographer or passenger
  • 19. Or maybe I should have cropped later...
  • 20. But... children, birds, and animals move fast, shoot with the best framing possible, and crop later, if at all. This photo is brought to you by panning.
  • 21. There are a lot of prescriptions for photography, many of them contradicting. Follow a few and then break most of them.
  • 22. Turn off your ash unless you really need it. The Flash Type Object : Turn it off
  • 23. Move around until you see light that will work. Or get creative with your lighting.
  • 24. If it is tooYellow or Blue, Change your White Balance Don't like the color? Choose a non-auto White Balance selection and try again. Mixed lighting situation? Try both sunny & cloudy or uorescent & incandescent lightbulb.
  • 25. Shoot often, delete often.
  • 26. But...Also do slow down, wait, consider, and save.
  • 27. Tips,Tools, and Future Opportunities Let's talk about a few current tools & challenges
  • 28. Is it Dogs & Cats all the day way down? Whether you are sharing for personal or professional use and you want to get better, consider doing the 365 Project or similar to get in the habit of shooting daily. Even if this means lots of dog/cat photos.
  • 29. Post one photo a day to your blog, to Twitter/Flickr/Instagram/Tumblr/Weibo/FaceBook/RenRen/ Qzone/Pinterest/Google+/Snapchat/Wherever. Just do it, even when you think you have nothing to photograph or that your friends/followers will be sick of your dog/cat/self. Take daily photos & post daily photos. Do it daily. Then Share it. Share it daily.
  • 30. Take heart, be kind to your friends, family, and followers. Spice it up.Take at least 2 photos that day. Dont cross post the same photo to every social site.
  • 31. Don't assume what you, your family/friends/colleagues use for sharing is what everyone else will use. Dependning on your goals, do your research on which sharing service you want to use for greatest impact. I resisted Instagram for years, but am now using it tentatively, but I still get the most interactions with my Flickr /Twitter combo. Social Media and Sharing, a small note:
  • 32. Lets Briey talk about: Ephemeral shared artifact vs. photo for keeping
  • 33. 33 Shared Ephemera Lunch to Instagram
  • 34. Shared Keeper: The morning before Grandma left to return home These photos shared to Sabines iPad before she departed
  • 35. Make sure you have permission of subjects before posting. If in public, in most places, you can take photos. But if you are using the photos on a brand site or licensing them out, get a photo release. If for personal, make sure you family & friends & colleagues are ok with you posting your photos to online services. Don't be afraid to wipe GPS/ mapping data from the copy to be used online.
  • 36. If using commercially, get your licensing right. And be respectful.
  • 37. Tips,Tools, and Future Opportunities What about the Future of Mobile Camera Phones and Social?
  • 38. Social Media 2003 v. 2008 v. 2013 v. 2018 Web 2.0 was about sharing....
  • 39. "The last decade was about sharing. The next decade will be about protecting." - Jason Kottke Mobile 3.0 may be about protection. This does not have to be dire
  • 40. 40 A small slice of the mobile photo future: WhatsApp groups to share photos and thoughts, many in a protected space.
  • 41. A small slice of the mobile photo future: Challenges and opportunities for developers and creators Does your social service or mobile app have a way for the photographer to claim their data? Download their data? How do we protect our content or do we care?
  • 42. 42 Your data? It is in the cloud... Cloud schmoud. Back up & future proong is not fully solved, not for the average non-technolo