MASTER CLASS IN CULINARY ARTS - Hospitality ON · PDF file Culinary Arts Certificate. 3*...

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Transcript of MASTER CLASS IN CULINARY ARTS - Hospitality ON · PDF file Culinary Arts Certificate. 3*...

  • MASTER CLASS IN CULINARY ARTS

    Candidacy for « Best Innovation in

    an Educational Program »

    Worldwide Hospitality Awards

    2017

    Presenter Presentation Notes Recent program launched in February 2017.

  • The main reasons behind restaurants failures

    Besides location and managerial inadequacy, most market intelligence reports emphasize the three following issues for restaurants:

    Poor staffing or

    people management

    Staff & Management

    Lack of accounting and financial

    planning skills

    Accounting & Planning

    Inconsistent food

    quality

    Food Quality

    Presenter Presentation Notes Sources: https://www.cnbc.com/2016/01/20/heres-the-real-reason-why-most-restaurants-fail.html http://www.businessinsider.com/why-restaurants-fail-so-often-2014-2?IR=T Cornell, hospitality quarterly, Vol 56, 2015 https://www.insee.fr/fr/statistiques/1379758

  • To succeed, managers & entrepreneurs require an in-depth knowledge …

    … of ALL ASPECTS of a business, from concept to implementation.

    33% of restaurants change ownership every year (source: GastroSuisse)

  • Timeline

    Research & Conception

    Based on research conducted by the Swiss restaurant association and feedback from our industry partners, the need to create a tailor-made program for aspiring restaurant owners clearly stood out.

    2015 2016 2017

    February July

    Program Development

    Gathering the best knowledge, know-how and teachers from both practical arts and academia as well as partnering with the industry.

    Launch & First Graduation

    An intensive five-month program built as an exhaustive toolkit preparing our students to become F&B managers and entrepreneurs.

  • Who is this program for?

    Career Switch Career Growth

    • You already have a bachelor or a few years of work experience

    • You have a life-long passion for culinary arts

    • You want to enter the F&B industry or launch your own business

    • You already have a bachelor or a few years of work experience

    • You are already a professional of the hospitality industry

    • You want to focus on culinary arts and improve your basics

    • You are looking to advance in your career or launch your own business

  • A UNIQUE ACCELERATED 5-MONTH PROGRAM

  • Over 1,000 hours of instruction through many workshops …

    EHL fine dining restaurant

    (kitchen + service)

    F&B management, entrepreneurship,

    how to build a business plan Intro week

    & team building

    Gastronomic course in a 3-star Michelin

    restaurant

    Food & Beverage: concepts, operations

    & management

    Professional & personal personalized

    coaching

    Field trip visiting restaurants, suppliers

    and vineyards

    Event management

    before graduation

    … covering both operational and management sides

  • Main innovations in the program

    Mixing hands-on apprenticeship & management theories

    360° Fieldtrip «from farm to plate»:

    meet local producers of quality ingredients - farms, vineyards, suppliers, craftsmen -

    All you need to succeed in your future F&B enterprise

  • Main innovations in the program

    A full day immersion in one of the best 3-star Michelin restaurants in the world

    - Hôtel de Ville de Crissier -

    Experiencing cooking in the kitchen alongside Michelin-starred chefs, as well as a unique gastronomic lunch experience

    All you need to succeed in your future F&B enterprise

  • LEARN FROM THE BEST PROFESSIONALS

  • Award-winning Chefs • Meilleurs Ouvriers de France

    • World champions in catering

    • Chefs from Michelin-starred restaurants

    F&B managers coming from • Gastronomic restaurants & bars

    • Luxury hotels & Palaces

    Academic teachers • With a strong hands-on background in the industry

    • Marketing, Communication, Finance, HR, Business Model … Hospitality-oriented

    Presenter Presentation Notes EHL has among its team of award winning Chefs “Meilleurs Ouvriers de France” in Gastronomy, Bakery, Pastry, Catering, Cooked Meats & Delicatessen.

    All our teachers (practical arts and academic) have a strong background and a REAL FIELD EXPERIENCE of the Hospitality Industry, among hotel chains, restaurants etc.

    Students benefit from that experience. This is not only about theory but also about tangible know-hows acquired on the field.

  • A prestigious sponsorship: Joël Robuchon

    • 28 Michelin stars, more than any other chef in the world

    • Meilleur ouvrier de France

    • «Chef of the Century» by Gault Millau

    • With restaurants in Bangkok, Hong Kong, Las Vegas, London, Macau, Monaco, Paris, Bordeaux, Singapore, Taipei, and Tokyo

  • CERTIFICATIONS

  • Professional certifications

    EHL Master Class in Culinary Arts Certificate

    3* Michelin Restaurant Certificate

    EHL HACCP & Food Safety for the Restaurant Industry

    Certificate

    Professional Certificate for internship students (6-month optional internship)

  • CAREERS & NETWORK

  • Career Services • Personalized coaching

    • Entrepreneurship preparation

    • Job platform, more than 4,000 employers worldwide

    EHL Alumni network • 25,000 alumni, 70 chapters, 120 countries

    • More than 400 networking events each year

    On-site career events • Over 140 companies recruit each semester on campus

  • Alumni careers

    Restaurant Service Hôtel de Ville de Crissier

    (3-star Michelin)

    Switzerland

    Events manager Mandarin Oriental, Prague

    Czech Republic

    Kitchen Assistant Le Meurice – Alain Ducasse

    (2-star Michelin)

    Paris, France

    Entrepreneurship Food Truck Concept

    France

    Presenter Presentation Notes Here are a few examples of careers from our first promotion 2017. There is a good mix between Operations, Management & Entrepreneurship.

    We also have among them:

    Business Developer - Ducasse International - Paris, France Restaurant owner - Montreux, Switzerland Lobby Bar Assistant - Beau-Rivage Palace - Lausanne, Switzerland F&B Consulting - Germany

    Among our first promotion 2017, 50% of them already had entrepreneurship in mind when they joined the program.

    But most of them still want to acquire experience before launching their own business in the mid-term.

  • MASTER CLASS IN CULINARY ARTS The main reasons behind restaurants failures To succeed, managers & entrepreneurs require an in-depth knowledge … Timeline Who is this program for? A UNIQUE ACCELERATED �5-MONTH �PROGRAM Over 1,000 hours of instruction through many workshops … Main innovations in the program Main innovations in the program LEARN FROM �THE BEST PROFESSIONALS Slide Number 11 A prestigious sponsorship:�Joël Robuchon CERTIFICATIONS Professional certifications CAREERS�& NETWORK Slide Number 16 Alumni careers Slide Number 18