MASTER CLASS IN CULINARY ARTS

Candidacy for « Best Innovation in

an Educational Program »

Worldwide Hospitality Awards

2017

Presenter Presentation Notes Recent program launched in February 2017.

The main reasons behind restaurants failures

Besides location and managerial inadequacy, most market intelligence reports emphasize the three following issues for restaurants:

Poor staffing or

people management

Staff & Management

Lack of accounting and financial

planning skills

Accounting & Planning

Inconsistent food

quality

Food Quality

Presenter Presentation Notes Sources: https://www.cnbc.com/2016/01/20/heres-the-real-reason-why-most-restaurants-fail.html http://www.businessinsider.com/why-restaurants-fail-so-often-2014-2?IR=T Cornell, hospitality quarterly, Vol 56, 2015 https://www.insee.fr/fr/statistiques/1379758

To succeed, managers & entrepreneurs require an in-depth knowledge …

… of ALL ASPECTS of a business, from concept to implementation.

33% of restaurants change ownership every year (source: GastroSuisse)

Timeline

Research & Conception

Based on research conducted by the Swiss restaurant association and feedback from our industry partners, the need to create a tailor-made program for aspiring restaurant owners clearly stood out.

2015 2016 2017

February July

Program Development

Gathering the best knowledge, know-how and teachers from both practical arts and academia as well as partnering with the industry.

Launch & First Graduation

An intensive five-month program built as an exhaustive toolkit preparing our students to become F&B managers and entrepreneurs.

Who is this program for?

Career Switch Career Growth

• You already have a bachelor or a few years of work experience

• You have a life-long passion for culinary arts

• You want to enter the F&B industry or launch your own business

• You already have a bachelor or a few years of work experience

• You are already a professional of the hospitality industry

• You want to focus on culinary arts and improve your basics

• You are looking to advance in your career or launch your own business

A UNIQUE ACCELERATED 5-MONTH PROGRAM

Over 1,000 hours of instruction through many workshops …

EHL fine dining restaurant

(kitchen + service)

F&B management, entrepreneurship,

how to build a business plan Intro week

& team building

Gastronomic course in a 3-star Michelin

restaurant

Food & Beverage: concepts, operations

& management

Professional & personal personalized

coaching

Field trip visiting restaurants, suppliers

and vineyards

Event management

before graduation

… covering both operational and management sides

Main innovations in the program

Mixing hands-on apprenticeship & management theories

360° Fieldtrip «from farm to plate»:

meet local producers of quality ingredients - farms, vineyards, suppliers, craftsmen -

All you need to succeed in your future F&B enterprise

Main innovations in the program

A full day immersion in one of the best 3-star Michelin restaurants in the world

- Hôtel de Ville de Crissier -

Experiencing cooking in the kitchen alongside Michelin-starred chefs, as well as a unique gastronomic lunch experience

All you need to succeed in your future F&B enterprise

LEARN FROM THE BEST PROFESSIONALS

Award-winning Chefs • Meilleurs Ouvriers de France

• World champions in catering

• Chefs from Michelin-starred restaurants

F&B managers coming from • Gastronomic restaurants & bars

• Luxury hotels & Palaces

Academic teachers • With a strong hands-on background in the industry

• Marketing, Communication, Finance, HR, Business Model … Hospitality-oriented

Presenter Presentation Notes EHL has among its team of award winning Chefs “Meilleurs Ouvriers de France” in Gastronomy, Bakery, Pastry, Catering, Cooked Meats & Delicatessen.

All our teachers (practical arts and academic) have a strong background and a REAL FIELD EXPERIENCE of the Hospitality Industry, among hotel chains, restaurants etc.

Students benefit from that experience. This is not only about theory but also about tangible know-hows acquired on the field.

A prestigious sponsorship: Joël Robuchon

• 28 Michelin stars, more than any other chef in the world

• Meilleur ouvrier de France

• «Chef of the Century» by Gault Millau

• With restaurants in Bangkok, Hong Kong, Las Vegas, London, Macau, Monaco, Paris, Bordeaux, Singapore, Taipei, and Tokyo

CERTIFICATIONS

Professional certifications

EHL Master Class in Culinary Arts Certificate

3* Michelin Restaurant Certificate

EHL HACCP & Food Safety for the Restaurant Industry

Certificate

Professional Certificate for internship students (6-month optional internship)

CAREERS & NETWORK

Career Services • Personalized coaching

• Entrepreneurship preparation

• Job platform, more than 4,000 employers worldwide

EHL Alumni network • 25,000 alumni, 70 chapters, 120 countries

• More than 400 networking events each year

On-site career events • Over 140 companies recruit each semester on campus

Alumni careers

Restaurant Service Hôtel de Ville de Crissier

(3-star Michelin)

Switzerland

Events manager Mandarin Oriental, Prague

Czech Republic

Kitchen Assistant Le Meurice – Alain Ducasse

(2-star Michelin)

Paris, France

Entrepreneurship Food Truck Concept

France

Presenter Presentation Notes Here are a few examples of careers from our first promotion 2017. There is a good mix between Operations, Management & Entrepreneurship.

We also have among them:

Business Developer - Ducasse International - Paris, France Restaurant owner - Montreux, Switzerland Lobby Bar Assistant - Beau-Rivage Palace - Lausanne, Switzerland F&B Consulting - Germany

Among our first promotion 2017, 50% of them already had entrepreneurship in mind when they joined the program.

But most of them still want to acquire experience before launching their own business in the mid-term.

MASTER CLASS IN CULINARY ARTS The main reasons behind restaurants failures To succeed, managers & entrepreneurs require an in-depth knowledge … Timeline Who is this program for? A UNIQUE ACCELERATED �5-MONTH �PROGRAM Over 1,000 hours of instruction through many workshops … Main innovations in the program Main innovations in the program LEARN FROM �THE BEST PROFESSIONALS Slide Number 11 A prestigious sponsorship:�Joël Robuchon CERTIFICATIONS Professional certifications CAREERS�& NETWORK Slide Number 16 Alumni careers Slide Number 18