Master card kucni_budzet_activity_overview
description
Transcript of Master card kucni_budzet_activity_overview
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MasterCard “Household calculator” campaign
Activity overview
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Campaign summary
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Unique visitors to MasterCard site
Number of unique visitors to MasterCard’s site went up by 589%.Note: our banners did not lead to this page, this is a result of general awareness
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MasterCard “Household calculator” widget
The widget is still downloadable from: www.mckalkulator.info
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PDF report generated by the widget
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MasterCard Microsite
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MasterCard Microsite
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MasterCard widget download page
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Display advertising – download banners
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Display advertising - download banners
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Contextual advertising – Xclaim Infobox
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PR articles
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PR articles
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PR articles
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Online quiz with volim-novac.hr
We organized a quizregarding money management on
www.volim-novac.hr
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Site branding and content (articles) negotiated withpametnakuna.hr
We developed 10 articleson the portal, each one
being branded specially.
Also, we had a specialcustom banner on the
“Home Budget” categoryhomepage.
Pametnakuna.hr alsohosted our “Householdbudget” widget in their
“Tools” section.
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Site branding and content (articles) negotiated withpametnakuna.hr
All 10 articles were related to budget management and
education, and offered our widget as a bonus
tool for helping your responsible behaviour.
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Facebook page
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Facebook page custom tab
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Facebook ads
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Social media
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Twitter mentions (free)
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Twitter mentions (free)
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Links to creative
• http://mckalkulator.info/
• http://www.mastercard.com/hr/personal/hr/promotions/budgetmanagement.html
• http://www.facebook.com/MasterCardHrvatska#!/MasterCardHrvatska?sk=app_4949752878
• http://www.facebook.com/MasterCardHrvatska
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