Master Betriebswirtschaft (Business Administration ... · Master Betriebswirtschaft (Business...

Master

Betriebswirtschaft (Business Administration)

Business Entrepreneurship and Digital

Technology Management

Winter semester 2016/ 2017

Prof. Dr. Holger Günzel

04 May 2016

Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster) M.Sc. – Business Entrepreneurship and Digital Technology Management 12.05.2016

Agenda

Why study the master programme –

Business Entrepreneurship and Digital Technology

Management?

What can you expect?

How can I apply?

2 Prof. Dr. Holger Günzel, Fakultät 10, [email protected]


Agenda

Why study the master programme –


Management?


How can I apply?



Does it correspond to your career

development? (I) You are looking for a challenging job?

in the field of

– Strategy development and implementation - be an

intrapreneur!

– Transforming an enterprise with technology

– Modelling an future-oriented business – be an entrepreneur!


Business Entrepreneurship and Digital Technology Management

Programme

Application


Does it correspond to your career

development? (II) as…

…part of specific business development (strategy) departments

to develop “digital business models/products” and create

digital company processes and projects or

…part of a functional department (marketing, controlling or

logistic) to manage their obligatory transformation to more

“digital functions, services and structures”

…an assistant to the top-management of a company to convert

to a digital company by developing effective strategies



Programme

Application


We support you in…

… developing your job/specific profile of the

contents or the subjects you are working on or

which you can partly decide yourself

You Define the/ your future!



Programme

Application


… with a wide ranging input


Basis Knowledg

e

Personality Knowledg

e Experience

Network Impulse

Research

Companies

Practically orientated

Students


Programme

Application


With the focus on...

Entrepreneurship Problem-based learning with

the integration of real business

problems and company

representatives

It is aimed for an

interdisciplinary, cross-

departmental cooperation

between the Departments of

Information Systems,

Engineering and Management

and Business Administration

.


Intercultural Demonstration examples

and exercise cases –

Development of various

economic regions

Setting up cooperation’s

with other universities in

terms of double degrees

Digitization Inclusion of substantive

findings and

developments in the area

of technology

management/ digitisation

Case studies and future

scenarios of new

business models and

technologies


Programme

Application


Our vision…

to strengthen your competences especially on two future needs of

companies: The area of Entrepreneurship (Theories, Strategies,

Projects) as well as- something unique in our society – the area of

Digitisation (Trends, Risks, Strategies).



Programme

Application

Hier wird der Titel der Präsentation wiederholt (Ansicht >Folienmaster) M.Sc. – Business Entrepreneurship and Digital Technology Management

… and our principles.

Top educational level Theory of practice

Independence

Research-orientated

Economical allocation of resources

Continual Improvement


Personal Development Generating first class results

Mastermind thinking

Establishing sustainable relationships

Take responsibility

Having confidence

Open Learning

Environment Respectful Treatment/Dealing

Supporting each other

Short ways

Education and Supervision

Constructive Feedback


Programme

Application


Who we are?*

Prof. Dr.

Lars Brehm



Programme

Application

* 2016

Prof. Dr.

Harald Müllich

Prof. Dr.-Ing.

Holger Günzel

(Head of

Programme)

Prof. Dr.

Ralf Isenmann

Prof. Dr.

Paul Sudnik

Prof. Dr.

Ruhnke

Prof. Dr.

Klaus Gutknecht

Prof. Dr.

Steffen Henzel



Activities… Three exciting semesters which

build on your undergraduated

degree of Business Administration

or related fields

Large number of study and project

work, presenations and team

working projects

Seminars, Field Trips and Case

Studies with practical orientation

Building your own network with

students, Alumni and company

representatives



Programme

Application

… but also Regular teamwork of the study

group in and outside the courses

Parts of excursions as prerequisite

for examinations. Travel costs up

to € 500 per semester

Working during your study is only

possible conditionally

Take on the responsiblity of

activities for study group


„Taking on the responsibility of

activities“ – what does it mean?

Self-organization of field trip‘s itinary (Accommodation and journey)

Support of common events like „trips“ and „get-together“

Support and Development of the website (Facebook-website)



Programme

Application


Agenda

Why to study the master programme –


Management?


How can I apply?



How are the modules organized?

Modules are taught by professors, lecturers and company

representatives

Contents are the basis for the master thesis, but also to

enables students to be outward-looking

Parts of theory together with practical exercises and case

studies

Examination: (mainly) assignments (Single or groupwork)

depending on the subject



Programme

Application


1st semester (Status: April 2016)



Programme

Application

Modul ECTS Exam Responsibility for the

Exam

M 4.2

Intercultural Business Communication and Management 5

Ref 20-60 und

schrP,90-120 Prof. Dr. Harald Müllich

M 4.3

Business Entrepreneurship: Theories and Strategies 5 StA Prof. Dr. Paul Sudnik

M 4.5

Digital Technology: Design, Marketing and Commercialization 5 StA

Prof. Dr. Klaus

Gutknecht

M 4.9

Entrepreneurial Financial Strategies 5 StA

Prof. Dr. Harald

Ruhnke

M 4.10

Digital Technology Management: Products, Processes and Systems 5 StA Prof. Dr. Lars Brehm

M 4.11

Technopreneurship: Sustainable Technology Management 5 StA Prof. Dr. Ralf Isenmann


2nd semester (status: April 2016)



Programme

Application


Exam

M 4.1

International Market Study 5 StA Prof. Dr. Henzel

M 4.4

Business Entrepreneurs and Change Management 5 StA Prof. Dr. Paul Sudnik

M 4.6

Digital Technology Management: Intellectual Property Rights and Legal

Environment

5 StA Dr. Haarmann et al.

M 4.7 Digital Business Development: Trends and Strategies 5 StA Prof. Dr. Slamka

M 4.8

Empirical Research Methods and Effective Data Analysis 5 StA Prof. Dr. Günzel

M 4.12

Technology Risk Management: Strategies and Processes 5 StA Prof. Dr. Metze


3rd semester (Status: April 2016)



Programme

Application


Exam

M 4.13

Project Study: Entrepreneurial Business Case Modeling 5 PA

Prof. Dr. Holger

Günzel

M 4.14

Research Study: New Business Development & Strategic

Foresight

5 PA several

M 4.15

Master Thesis and Masterseminar 20 Ma, Koll All


Possibilities to structure the 3rd semester


Company University

Abroad

MUC

Internship*

Master

Thesis

Modules Abroad

MUC

Abroad

MUC

* If required

possible

Possible

conditionally

Not possible

Host


Agenda

Why to study the master programme –


Management?


How can I apply?



Application Visit our faculty homepage: www.bwl.hm.edu

Application: Online via www.hm.edu (Dates: 02 May to 31st May

2015)

A certified copy of your bachelor’s degree and your bachelor’s

degree certificate (resp. of your diploma degree and your diploma

certificate) of your business administration studies or a related

discipline (a final mark of “good” or better is required, German

grade: 2,4 or better)

Proof of achieved 210 ECTS credits out of a minimum of six

theoretical semesters of a bachelor’s degree or diploma program

is required.

If less than 210 ECTS but a minimum of 180 ECTS you will have

to obtain the missing ECTS during your master studies prior to the

release of the subject of your master thesis (internship of about 5

months and/or special modules).



Programme

Application


Application Evidence of a minimum of 25 ECTS credits of study modules of

Finance and Accounting

OR 25 ECTS credits of study modules of the business functions

such as marketing, logistics, innovation management and project

management. (Modules of Finance and Accounting cannot be

combined with Modules in Business Functions)

Proof of good knowledge of English (Competence language

level "B2“)

Proof of a minimum of 10 ECTS credits of study modules such as

mathematics and/or statistics

Successfully passed aptitude test of 30 minutes interview

The following documents have to be presented during aptitude

test: bachelor’s thesis/ diploma thesis resp. a two-page exposé in

case the thesis has not been completed



Programme

Application


Contact

Prof. Dr. Holger Günzel

[email protected]

0173-7025089

Masteroffice: LO201a

Gesine van Acker

Further Information:

www.bw.hm.edu

www.facebook.com/beditem

www.study-entrepreneurship.com/


mailto:[email protected]


Prof. Dr. Mustername, Fakultät 33, [email protected] 24

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