MAST For Publishers Overview
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Transcript of MAST For Publishers Overview
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MAST For Publishers Overview
January, 2010
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mOcean Value Proposition
• Solutions – mOcean solutions span the mobile marketing
ecosystem - we understand all the pain points
• Team– Industry experts working to maximize mobile
publisher revenue and mobile advertiser ROI
• Approach– Simplifying mobile advertising
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Overview MAST for Publishers
• Streamlined toolset designed for mobile– Simplifies the complex nature of mobile campaign management
and yield optimization– Sell more; traffic less
• Simplified campaign management workflow• Internal ad sales inventory trafficking• Inventory optimization over all 3rd party ad networks• Real-time reporting capabilities• Permission-based user access
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White Label Solution
• Simplified workflow and user interfaces ensure ease-of-use and management
• Customizable user interface
• Sell your media/inventory under your own brand
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Flexible Permission-Setting
• Tiered permissions for distributed management across work groups
• Flexible trafficking options for both internal and self-serve campaigns
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Simplified Campaign Management Workflow
• Detailed targeting capabilities ensure the message is delivered to the right audience
• Track campaign status with in-flight campaign adjustment when necessary
• Less time is spent in campaign management; more time is spent selling
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Advertiser Self-Serve• Allows for advertiser
discovery through Self-Serve portal
• Secure billing gateway, supports Paypal and accepts all major credit cards
• Landing page creation wizard, ensures advertisers can launch campaigns quickly and efficiently
• Built-in publisher approval process
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Mobile Ad Feed Aggregator• Enables yield
maximization over all inventory
• Integration with all major third party mobile ad networks
• Manual control or auto-optomization based on eCPM, CTR, and fill rate.
• Can optimize over network, site, or zone
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Real-Time Reporting
• Customizable dashboard, user-defined quick reports
• Up-to-the minute stats that allow for campaign-level drill down
• Allows for in-flight campaign adjustment when necessary
• Controlled advertiser access for reduced account management
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Inventory Forecasting
• Forecast available daily inventory by site, country, carrier and handset
• Review booked campaigns for specified inventory
• Create ghost campaign to estimate cost and delivery
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Analytics
• Multi-dimension analytics for drill-down details
• Analyze performance and gain insight into your campaigns and inventory to maximize ROI and yield
• Leverage real-time data to improve performance and maximize ad-revenue on the fly
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Technical Infrastructure
• Full LB/HA/dual redundant cluster
• SAS70 certified datacenter• 99.99% network uptime• Multi-terabyte, disk-based
arrays for fully-automated data backup & recovery
• Gigabit routing speeds