Leadership in the 22nd Century Panel ~ Bengalaru , Wednesday 23 rd February 2011
Mass Technology Leadership Council Sales & Marketing Panel
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Transcript of Mass Technology Leadership Council Sales & Marketing Panel
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Change
Leveraging Marketing Resources for Maximum Revenue Growth
2009- 2010 Marketing Shift
Product, Industry, Solution Mktg
Field Marketing Support
Marketing Communications
Digital Marketing/Social Media
Direct Marketing
Campaign Management
Partner Marketing
Event Marketing
Marketing Operations
Market Intelligence
PR
Advertising
Sales Enablement
Analyst Relations
Technical Marketing
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Leveraging Marketing Resources for Maximum Revenue Growth
Key Reasons for Marketing Shifts:“Tried and true” losing pop (webinars, whitepapers, emailMore focusIncrease engagement
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20 November 2002
Reality: business value still drives spending and social media ROI is a soft
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20 November 2002
Think of social media as...
• Integrated with marketing strategy
• Not at expense brand push and pull tactics
• Can't live on inbound alone
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20 November 2002
Initiative Spotlight: More social media ready content
Short,Cheap,Entertaining
Tells our story!
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20 November 2002
SpotlightMore “Microcelebrities”
Telling the stories of the new Novell
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20 November 2002
Succeed or fail fast
Spotlight: Thinking agile,
low cost and fresh
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Metrics (action, reaction, result)Training/DevelopmentCultural change
Leveraging Marketing Resources for Maximum Revenue Growth
December 31, 2010, Our Social Media Vision
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20 November 2002
Otherwise:Frank Days
Director, New and Social MediaNovell
[email protected]@tangyslice
www.tangyslice.com
Found everywhere
as Tangyslice