MASS MEDIA

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Television

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People Spend More Time with Television Each Day Than They Do with Any Other Medium

7Source: TVB Media Comparisons Study 2010. Knowledge Networks Inc. Custom Survey.

More People Say Broadcast Television is Their Primary Source of News

8Source: TVB Media Comparisons Study 2010. Knowledge Networks Inc. Custom Survey.

Persons 18+

More People Turn to Broadcast Television First for Local Weather, Traffic or Sports

9Source: TVB Media Comparisons Study 2010. Knowledge Networks Inc. Custom Survey.

Persons 18+

Mass Media

• Most Americans get their news about government and political issues from:

TelevisionNewspapersRadioMagazinesInternet