Mass Email Marketing Doesn't Work: Modern Prospecting Emails That Do, Inside

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    23-Aug-2014
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Sending mass, robotic emails will only *work* for so long. This SlideShare unveils modern email strategies for reaching your prospects.

Transcript of Mass Email Marketing Doesn't Work: Modern Prospecting Emails That Do, Inside

  • MASS EMAIL MARKETING DOESNT WORK. MODERN PROSPECTING EMAILS THAT DO, INSIDE
  • We used to mass email our leads three times a week.
  • This generated enough appointments to consistently ll the top of my pipeline.
  • Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part theyve disappeared. Thats because a websites job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, youll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John The email we sent looked like this.
  • Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part theyve disappeared. Thats because a websites job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, youll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John It included a nice piece of content.
  • Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part theyve disappeared. Thats because a websites job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, youll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John It included a nice piece of content. It included a request to connect.
  • Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part theyve disappeared. Thats because a websites job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, youll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John Then it stopped working.
  • Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part theyve disappeared. Thats because a websites job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, youll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John Maybe it was the generic opening.
  • Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part theyve disappeared. Thats because a websites job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, youll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John Or the assumption the prospect has a horrible website. Maybe it was the generic opening.
  • Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part theyve disappeared. Thats because a websites job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, youll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John Or the assumption the prospect has a horrible website. Maybe it was the generic opening. Or putting all the work on the prospect to nd a time to chat.
  • These minor personalization techniques left my emails unopened.
  • These minor personalization techniques left my emails unopened. Click to try the free tool I use to see who isnt opening my emails.
  • It was time to personalize prospecting emails.
  • Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part theyve disappeared. Thats because a websites job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, youll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John We tried personalizing the opener. Hi Sara,
  • Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part theyve disappeared. Thats because a websites job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, youll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John That didnt work. Hi Sara,
  • Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part theyve disappeared. Thats because a websites job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, youll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John Then we tried customizing the time. Would you be able to talk at 2 PM Wednesday?
  • Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part theyve disappeared. Thats because a websites job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, youll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John Would you be able to talk at 2 PM Wednesday? Still didnt work. Would you be able to talk at 2 PM Wednesday?
  • Personalized mass email marketing didnt work either.
  • YET, For the past few decades ... weve all been responding to these emails.
  • And now we dont want to.
  • And now we dont want to. x Personalized with a rst name isnt enough.
  • And now we dont want to. x Personalized with a rst name isnt enough. x Personalized with a company name isnt enough.
  • And now we dont want to. x Personalized with a rst name isnt enough. x Personalized with a company name isnt enough. x Any one-word adjustment to an email is not enough.
  • Prospects dont want personalized, they want tailored.
  • Prospects dont want personalized, they want focused.
  • Prospects dont want personalized, they want value.
  • [First Name], You did an excellent job speaking at the recent 21st Century B2B Culture event - you have great understanding of social business. Do you see social business working being effective in B2C? I had a few ideas on how it could work in B2C that are related to your recent book (which I read). I help B2C SMBs use the internet to bring their business to the national market. Whats the easiest way to get 10 minutes on your calendar Thursday to share how our market expertise can be mutually beneficial? Best, John So now we send an email like this one at a time.
  • [First Name], You did an excellent job speaking at the recent 21st Century B2B Culture event - you have great understanding of social business. Do you see social business working being effective in B2C? I had a few ideas on how it could work in B2C that are related to your recent book (which I read). I help B2C SMBs use the internet to bring their business to the national market. Whats the easiest way to get 10 minutes on your calendar Thursday to share how our market expertise can be mutually beneficial? Best, John Ope