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Mary Lou Roberts BASICS OF SOCIAL MEDIA November 2007.
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Transcript of Mary Lou Roberts BASICS OF SOCIAL MEDIA November 2007.
Mary Lou Roberts
BASICS OF SOCIAL MEDIABASICS OF SOCIAL MEDIA
November 2007
Mary Lou Roberts
WHAT DOES “SOCIAL MEDIA” MEAN TO YOU?
January 2009
2
Mary Lou RobertsNovember 2007
3
WHERE WE’VE BEEN -THE MASS MEDIA MODEL
Mary Lou RobertsNovember 2007
4
WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS
Mary Lou Roberts
WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS
March 2008
5
Mary Lou Roberts
SOCIAL MEDIASOCIAL MEDIA
November 2007
6
Discussion Boards/ Forums/ Chat Rooms Clubs/ Groups/ Communities Review/ Rating Sites Direct Feedback (Solicited) Blogs RSS Social Networks Personalized Search (Tags or Search-Engine Powered) Wikis and Other Collaboration Tools Podcasts Virtual Worlds “Mash Up”
“Web 1.0”
“Web 2.0”
Mary Lou Roberts
KEY STRATEGY ELEMENTS
January 2009
7
Mary Lou Roberts
The Semantic Web???
WEB 3.0 ???
March 2008
8
March 20089
http://www.youtube.com/watch?v=T0QJmmdw3b0
Mary Lou Roberts
THE PRO
March 2008
10
http://www.marketingcharts.com/interactive/study-marketing-execs-must-realize-and-learn-to-use-power-of-social-media-3657/
Mary Lou Roberts
and THE CON
March 2008
11
However, marketers still admit they don’t know enough about it. This was evident in results from a November 2008 MENG social media study showing 67% of executive marketers consider themselves beginners when it comes to using social media for marketing purposes.
http://www.marketingcharts.com/interactive/top-marketing-trends-for-2009-execs-sick-of-web-20-7448/
Mary Lou Roberts
A B2C BRAND MARKETER’S VIEW
January 2009
12
http://adage.com/brightcove/single.php?title=1548122816
Mary Lou Roberts
INSIGHTS FROM B2B MARKETERS
January 2009
13
http://www.btobonline.com/apps/pbcs.dll/section?category=best2008-video
Mary Lou Roberts
WHAT ARE SOCIAL MEDIA IMPLICATIONS FOR MARKETERS?
January 2009
14
Mary Lou Roberts
• Many-to-Many• Continuous Interaction• Open/Transparent• Consumer Chooses Content• Marketer Must Provide Content
– On Demand– With Permission
November 2007
15
NEW APPROACH
Mary Lou RobertsNovember 2007
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AN INTERACTIVE VISION
LISTEN
ENGAGE
Mary Lou Roberts
FOR 2009?
January 2009
17
http://www.imediaconnection.com/content/21682.asp