Mary Hutson

Professional Portfolio

Samples of written word and graphic design for corporate and not-for-profit clients.

Graphic Design

Corporate and not-for-profit graphic design for web sites, HTML e-mail campaigns, and print.

Website Header Design

Original Photo Finished banner for Bellevue

East Lacrosse.

Website Header for Bellevue East Lacrosse

Banner Ad design for Microsoft

HTML E-mail Campaigns

Skills and tools used: HTML, Constant Contact,

MailChimp, Photoshop, analytic and audience analysis.

HTML E-mail Campaign

•  Designed graphics.

•  Designed content of campaign for B2C audience.

•  Maintained segmented mailing lists.

•  Monitored open rate and other analytics to adjust ongoing messages.

HTML E-mail Campaign

•  Designed look and feel of newsletter.

•  Designed content of campaign for B2B audience.

•  Monitored analytics and adjusted subsequent messages.

Content Marketing

•  Wrote blog topics for B2B audience.

•  Blog designed to showcase the firm as “experts” on the subject of business interruption loss.

•  Monitored analytics and discovered that audience likes “how to” topics.

Content Marketing

For this B2B blog that is written at a college reading level, it is important to lighten things up when possible. Because the forensic accountants that work at this firm are willing to be labeled as “bean counters,” they seem more accessible to potential clients.

Technical Writing

Expert-level skills as Help writer.

Documentation for end-user consumers.

Multiple projects for corporate clients.

HTML Help Microsoft

•  Expert-level HTML Help documentation skills.

•  Multiple Help projects for premier Microsoft products including Microsoft Office, Works, MapPoint, Windows Live suite, and more.

•  Debugging of context-sensitive Help on Windows and Macintosh platforms.

•  Redesign of Help systems based on technical support recommendation and analytics.

Print Documentation Sole author of 250 page manual

for end user audience. Wrote proposal, book, and created graphics.

Print Documentation Installation manual

for Microsoft hardware product.

Designed for consumer audience. Worked with graphic designer to create

technically accurate graphics.

Camtasia Video Microsoft

•  Wrote script for video.

•  Captured screen shots.

•  Added notes and callouts.

•  Edited video.

•  Recorded narration.

•  Viewed by consumer audience on the Microsoft HealthVault website.

Website Design

Website Design