Mary Curnock Cook Ucas Agr
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Association of Graduate Recruiters Conference, Newport 2010 Success in a rapidly changing landscape Mary Curnock Cook Chief Executive Officer What makes a “top” university seminar Demographic overview of changes in HE
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Slides from the presentation by Mary Curnock Cook of UCAS for the \'What makes a top university?\' seminar at the AGR Conference, July 2010
Transcript of Mary Curnock Cook Ucas Agr
Association of Graduate Recruiters Conference, Newport 2010Success in a rapidly changing landscape
Mary Curnock CookChief Executive Officer
What makes a “top” university seminarDemographic overview of changes in HE
Higher education in context
▪ Unprecedented demand
▫ Applications increasing; but no increase in HE places
▫ Increased competition – average Tariff offer increased
by 7 points
▫ Average offer is just over 280 points equivalent to BBC
at A level
▪ Funding for higher education
▫ Fees review
▪ Curriculum reform and development
The 2010 cycle
Source: UCAS Statistics
2003 2004 2005 2006 2007 2008 2009 20100
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
78.56%
77.68%
77.63%
77.20%
77.35%
77.57%
75.31%
66.17%
UCAS applicants and accepts
Applicants Accepts Acceptance rate
▪ Domicile
The changing profile of accepted applicants
Source: UCAS Statistics Unit
1999 Accepts
UK EU (ex UK) Non EU
2009 Accepts
UK EU (ex UK) Non EU
The changing profile of accepted applicants
▪ Age profile
Source: UCAS Statistics Unit
1999 Accepts
20 and under 21 to 2425 to 39 40 and over
2009 Accepts
20 and under 21 to 2425 to 39 40 and over
The changing profile of accepted applicants
▪ Ethnicity profile
Source: UCAS Statistics Unit
1999 known Ethnicity (UK-domiciled only)
White Black Asian Other
2009 known Ethnicity (UK-domiciled only)
White Black AsianMixed Other
The changing profile of accepted applicants
Source: UCAS Statistics
67.6%
0.6%
4.9%
27.0%
1999 Accepts(UK domiciled)
A Level no BTEC A Level & BTECBTEC no A Level Other quals
49.8%
1.7%11.4
%
37.1%
2009 Accepts (UK domiciled)
A Level no BTEC A Level & BTECBTEC no A Level Other quals
Rus-sell
Group
1994 Group
Pre 1992
Post 1992
AOC Guild HE
Million Plus
0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%
100.0%
18-19 year old UK-domiciled accepts by Mission Group 2009
% No A level% A level
The 2009 cycle – a review
Source: UCAS Statistics
The changing profile of accepted applicants
Source: UCAS Statistics Unit
>0 and <= 24 miles
>=25 and <= 49 miles
>=50 and <= 74 miles
>=75 and <= 99 miles
>=100 and <=124 miles
>=125 and <=149 miles
>=150 and <=174 miles
>=175 miles0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45
Distance travelled (UK domiciled acceptances) - proportion
1999 2009
The (changing) profile of accepted applicants
Further Educa-tion
Grammar School
Independent School
Other State0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
72.4%
83.5%84.7%
77.8%
81.1%79.0%
86.6%
84.2%82.3%
83.6%
1999 2009 1999 rate 2009 rate
Source: UCAS Statistics Unit
▪ Accepted applicants (17-19 year olds, UK domiciled)
2010 cycle figures
Further E
ducatio
n
Gra
mm
ar Sch
ool
Independent S
chool
Oth
er
Sixth F
orm C
ollege
State
exc
Gra
mm
ar0.0%5.0%
10.0%15.0%20.0%25.0%30.0%35.0%40.0%45.0%
Choices by previous education (UK 18-19 yr olds only) – 15 Jan 2010
Russell Group All
Source: UCAS Statistics
What makes a top university?
▫ Quality of accepted students?
▫ Quality of teaching?
▫ Low drop out rates?
▫ High results?
▫ NSS results?
▫ Career outcomes?
UCAS Mission
To deliver admission services that help applicants make:
▪ The right choices
▪ For the right reasons
▪ With the right outcomes
A personalised information service for all learners:• tailored information to meet the wide and varying needs of learner groups• an advocate for the benefits of higher education
What
Model of information and advice
Facilitating better decision making for potential HE applicants, by:• Providing information and advice based on robust, up to date data and research on HE options• Providing statistics and insight based on relevant, current and historic data• Helping applicants understand the currency of different qualifications for progression to HE• Connecting learners to each other, to institutions, and to trusted sources of advice
Pre-applicants and applicantsSchools, colleges parents & advisors
Continually evolving products and services to meet learner needs
Who
How
Benefits
For individuals:UCAS services are free to applicants and advisors, and provide a guided route to career planning
For member institutions:UCAS helps provide applicants who are better informed and matched to HE course requirements
UCAS services
▪ UCAS.com
▪ Yougo
▪ Unistats
▪ Entry profiles
▪ Tariff
