P A G E 2

California Ease meets Red Carpet GlamourT H E 3 F ’ S : F I T , F A B R I C A N D F O C U S

D E F I N E T H E H A N E Y B R A N D

F I T : Our focus is to make our client’s

bodies look their best. Mary Alice

spent years working as a celebrity

stylist and uses her knowledge and

experience to create each design.  

“The fact that (a pregnant) Teigen was

able to wear one of Haney’s signature

pieces—a body-skimming, long-sleeved

gown with a thigh-high slit—speaks

to the designer’s dedication to fit and

construction.” - V O G U E 2016

F A B R I C : We use the finest luxury

fabrics from across the globe 

“The Haney collection (is created) to

enhance and flatter the figure with

impeccable tailoring, luxurious fabrics

and luxe embellishments.”

— F O R B E S 2015

F O C U S : HANEY is sexy but still

sophisticated. Each piece focuses on

one accent: a leg, a shoulder or bust.

“HANEY’s focus on a body conscious fit,

that suits many body types, as well as it’s

use of only the finest European fabrics,

sets HANEY apart from other luxury,

womenswear companies.”

– V O G U E 2016

“Haney’s modern attitudes about comfort and versatility are breaking down

formalities final fortress. The emerging evening look might be called casual formalwear.”

– WA L L S T R E E T J O U R N A L 2014

• Renowned celebrity stylist whose clients included Jennifer

Lawrence, Reese Witherspoon, Eva Mendez and Brie Larson

• West Coast fashion editor for GQ, Allure, Marie Claire

• MFA from American Film Institute and studied at

Parson’s School of Design in Paris.

• Created and hosted fashion television shows including

Ambush Make-Over and Celebrity Closet Confidential

“Mary Alice Haney, the founder and designer of luxury brand HANEY,

has been creating some of the most memorable and glamorous images,

both on and off the red carpet, for the past two decades.”

— F O R B E S 2014

“Her love of the gorgeous and glamorous, mixed with an extensive

knowledge of couture designers, Hollywood costume designers and

the film and fashion industries, has cemented Mary Alice’s signature

style—a sophisticated sexiness that exudes luxury and confidence—and

catapulted her career as one of the industry’s most sought after stylists.”

— F O R B E S 2014

P A G E 3

Mary Alice HaneyF O U N D E R A N D D E S I G N E R

P A G E 4

Who is the HANEY Customer?

• Average age 35

• High average income

• Concentration in big cities- LA, New York,

London, Dallas, Miami, Hong Kong

• Confident, sexy and bold at any age

• A jet-setter who is comfortable being the life of the party

• She shops online for luxury goods

• Key targeted customer types:

- Independently wealthy individuals

- Executives and professionals

- Aspiring fashionistas

“Los Angeles-based designer, Mary Alice Haney, knows her customer--

the girl who wants to look red-carpet ready, even on a Friday night.”

— H A R P E R ’S B A Z A A R 2016

P A G E 5

Los Angeles is our Muse

• Huge Celebrity Following

• Each collection inspired by Los Angeles

• Designed and Created in Los Angeles

• Like Los Angeles, HANEY is seasonless and does

not follow the outdated fashion calendar.

• Spring, Summer, Fall, Winter collections delivered

during the correct season

“Her name-sake brand is designed with Los Angeles as her

muse and the sexy yet wearable pieces, certainly fit the bill”

— W H O W H AT W E A R 2016

P A G E 6

The Sensation

“Why Taylor Swift and all the cool girls are wearing

LA-based label HANEY” — FA S H I O N I S TA 2016

“Meet the designer who’s helping taylor Swift transform her look”

— H A R P E R ’S B A Z A A R 2016

“Swift has not only worn Haney on the red carpet (at the

GLAAD Awards), but also on girl’s night out—for Gigi Hadid’s

21st birthday parties in LA and New York.”

— H A R P E R ’S B A Z A A R 2016

“Everyone from Taylor Swift to Reese Witherspoon is

wearing this label for nights on the town.”

– T H E ZO E R E P O R T 2016

“The designer behind Taylor Swift’s new look.”

– VA N I T Y FA I R 2016

P A G E 7

Huge Celebrity Following

“Mary Alice Haney launched her eponymous line just two years

ago, and has already racked up an A-list roster of fans.”

— H A R P E R ’S B A Z A A R 2016

P A G E 8

P A G E 9

P A G E 1 0

• Company incorporated in MAY 2013• Raised $1.5 million in funding• Designed and produced SS14• Built and launched website• Exclusive launch with Net-a-Porter • Press: Dressed Reese Witherspoon.

Featured in NY Times

• Launched at Neiman Marcus• Launched at Saks• Net-a-Porter: Sold out in a

week on all global sites• Reached 200k in sales (including

50k in direct to consumer)• Press: Vogue.com and WWD

reviews HANEY

• Sales: 600K• Press: Carrie Underwood wears

HANEY on Cosmo Cover

• 420k Holiday resort 2017 sales• Moved production to China-

greater margins and lower

price points• 1st Moda Operandi Trunk show• Launched at Browns in London• Press:

- People Style watch cover

with Reese Witherspoon

- Essence cover

- Taylor swift began wearing

HANEY

- Press on VF, VOGUE,

Harper’s Bazaar

2013 2014 2015 2016

Progress to Date Key Milestones

P A G E 1 1

ORG Chart

Mary Alice HaneyC R E A T I V E D I R E C T O R A N D D E S I G N E R

Lauren Markt H E A D O F P R O D U C T I O N

Previously Ran production

for Jenni Kayne

Lauren Sanderson S A L E S

Previously HONOR, Dillard’s

Tom DavidovF I N A N C E A D V I S O R

Managing director and

Head of the Americas Credit Suisse

Lauren Kucik S A L E S

Previously Kaufman Franco,

CD Network

Lindsey Mortensen S E N I O R D E S I G N E R

Previously designer at Halston

Currie KellerC F O

MBA, New York University

Deloitte & Touche Consulting and Priceline

Ashley BryanM A R K E T I N G A D V I S O R

Previously, Jennifer Meyer,

CMO- Moda Operandi, Head of Marketing Net-a-Porter

AU S T R A L I A

1%

A S I A

2%

P A G E 1 2

Global Touchpoints

“Haney’s knack for building relationships also helped land her brand a roster of pretty impressive

retailers including Net-a-Porter, Neiman Marcus, Saks Fifth Avenue and Moda Operandi.

Net-a-Porter even threw a star-studded party for the brand’s debut on the luxury retail site in 2014.”

— FA S H I O N I S TA 2016

• Between 2015 and 2016, we have grown our brick

and mortar stockist distribution by 250%,

opening doors in top markets in the US, while

also expanding into Western Europe and the

Middle East. (We had 4 doors in 2015, and now

have 10).

• Our Wholesale Online distribution has grown

exponentially, as in 2015 we were listed by 2

online retailers (NAP and Moda Operandi), and

now we are listed by 9.

U S A

70%

C A N A DA

2%

LO N D O N

11%

E U R O P E

10%

M I D D L E E A S T

2%

L AT I N A M E R I C A

2%

G LO B A L U N I T E D S TAT E S M I D D L E E A S T

LO N D O N

S H O P H A N E Y. C O M