Martina Hotz Aleksandra Iakusheva Founders: Selina Capol · Founders: Selina Capol Aleksandra...
Transcript of Martina Hotz Aleksandra Iakusheva Founders: Selina Capol · Founders: Selina Capol Aleksandra...
Meaningful interactions through innovative mechanics
Founders: Selina Capol
Aleksandra Iakusheva
Martina Hotz
Proprietary and confidential. Please do not distribute
Our goalis to build an audience and establish a companyknown for innovative mechanics,unique aesthetics and heartfelt games.
TeamWe’re a Swiss based three-women studio founded in
september 2018. We are a well-rounded team and have
been working together since 2015.
Achievements
Humble New Talent Award nominee 2019
Stugan attendee 2018
Ludicious Emerging Talent nominee 2018
We combine our experiences to create authentic
female protagonists people can identify with.
We think that the world needs more creative games
with engaging and realistic characters and stories
instead of old established uniformity.
Summary:
genre: puzzle adventure
mode: offline, single-player
play time: 3 hours (1 playthrough)
platform: PC / Mac, Nintendo Switch
release date: May 2020
pricing model: premium
ESRB rating: Teen
The game we’re currently working on is called:
Letters - a written adventure.
It’s a coming of age story told through pen pal letters and
chat messages with a branching narrative and an intimate,
authentic story.
The player follows our protagonist Sarah in a nostalgic
journey through the years, deciding what kind of person
she’ll grow up to be.
Moving through Sarah’s writing, players have to use words
from the text to solve riddles and change the world around
them. Most of the words have to be created first by
breaking apart other words, revealing the solution within.
Through playing with words, players can enjoy text in a new
and fun way, practicing their English skills at the same time.
Achievements
GDC Play Best in Play Honorable Mention 2019 (USA)
Game Connection America Best casual game nominee 2019 (USA)
Indie X Showcase Finalist 2018 (Portugal)
Pro Helvetia development grant ~ 50’000 $
Stage I Venture Kick grant ~ 10’000 $
Pro Helvetia prototype development grant ~ 20’000 $
Awards & Recognition
GrantsNominated for:Best Casual Game
Replay the game to discover new possibilities and seedifferent stories unfold.
Use the power of words to change the game world.
Walk life’s journey with her through childhood, adolescence and young adulthood.
Unique selling points
4.99 $ / 174 k sold 9.99 $ / 180 k sold 16.99 $ / 186 k sold
Competitive Analysis
Trends comfy, casual games
female protagonists
stories with personal feel
unique art styles
choice oriented narrative
short playtime (< 3 hours)
premium
Trends that make other similar games successful are also core
elements of Letters, which gives our game a strong foothold in the
current market.
Emily is away 2 The Lion’s Song A Normal Lost Phone What Remains of
Edith Finch
Gris Florence
release may 2016 july 2016 january 2017 april 2017 december 2018 february 2019
biz model premium 1st ep. free premium premium premium premium
platforms pc: 5 $ pc: 8.99 $
mobile: 4.99 $
switch: 9.99 $
pc: 3 $
mobile: 2.70 $
switch: 5.99$
pc: 19 $ pc: 17 $
switch: 16.99 $
mobile: 2.80 $
sold units steam: 174 k steam: 180 k
android: > 500 k
steam: 20-50 k
android: > 100 k
steam: 382 k steam: 186 k
android: > 50 k
length 2 hours 8 hours 1.5 hours 2 hours 3.5 hours 40min
rating 4/5 4.2/5 4.2/5 4.5/5 4.3/5 4.4/5
00s nostalgia choice oriented
narrative
feels very personal immersive storytelling unique art style game mechanics
enhance story
trivial story decisions
not clear
no replay value not enough interaction story not clear too linear
Similar GamesWe take into account the sales figures, price points, strengths and weaknesses
of similar games in order to position ourselves optimally in the market and improve
our product.
> (non native) English speakers > 12+ years old (relatable story)
> casual players > 25 - 35 years old (nostalgia)
Pricing model & distributors
We follow a premium approach since it fits a
small adventure game the best.
We plan to sell Letters through established online
distributors like Steam or the App store but we
are open to smaller or local alternatives as well.
Expected Sales & RevenueBased on our competitive analysis we are expecting to sell about
130k units on steam. Depending on the investment, we would need
to sell around 36’000 units in total to reach break even point.
steam nintendo switch
price 12 $ 12 $
est. sold units 130 k units 75 k units
BEP 18 k units 18 k units
Target Audience
Timeline
24% art
23% programming
11% game design 8% writing
5,1 % sound design
4,9% businesscosts
4,4% switch port
4,5%administration
1,1 % QA
3,5% music
0,5% Hard- & Software
Budget BreakdownProduction budget: 290’000 $
until June 2020for: > production of the pc, mac, Nintendo
Switch version> marketing including advertisements, & influencer marketing
Investment:
→ 210’000 $
10% marketing
The investment can be
upfront or tied to milestones.
The exact revenue split will
be defined together with the
investor but will solely come
from the game sales revenue.
have them
wishlist our game
1. create awareness 2. make them followers 3. turn them into players
Marketing channels & communication
To connect with our future players, we’re active on social media and create shareable content through high quality gifs.
Influencer marketing on Instagram and Youtube will be useful in later stages of development to reach our target audience.
> magazines
> influencers
> exhibitions
> newsletters
> devlogs & demos
> steam: 50 K wishlists
> contact to all
distributors
guide them to our
social media & webpage
get a feature
on all platforms
Marketing Strategy