Martina G. Gallarza1 Currently at UNIVERSIDAD DE VALENCIA ... · Martina G.Gallarza, Francisco...

Martina G. Gallarza1

Currently at UNIVERSIDAD DE VALENCIA, MARKETING DEPARTMENT. FACULTAD DE ECONOMIA.

AVDA DE LOS NARANJOS S/N 46022 VALENCIA. SPAIN

Passeport 51 392 991 C Nationality SPANISH Married (3 children) Address: c/ Cronista Carreres 11 pta. 40 46003 Valencia

orcid.org/0000-0003-2461-1247 CURRICULUM VITAE

September 2015

1- EDUCATION 2- RESEARCH 2.1. RESEARCH PAPERS 2.2. BOOK CHAPTERS 2.3. PAPERS in CONGRESSES and CONFERENCES 2.4. MEMBER of SCIENTIFIC COMMITTEES 2.5. RESEARCH STAYS in FOREIGN UNIVERSITIES 2.6. PRIZES, AWARDS and GRANTS 3-TEACHING 3.1. TEACHING in UNDERGRADUATE and POSTGRADUATE LEVEL 3.2. TEACHING in DOCTORATE LEVEL 3.3. PhD SUPERVISOR and MASTER THESIS SUPERVISOR 3.3. TEACHING ABROAD SPAIN 4- MANAGEMENT EXPERIENCE 4.1. MANAGEMENT IN HIGHER EDUCATION 4.2. BUSINESS EXPERIENCE 4.3. PROFESSIONAL AFFILIATIONS

1 Full name in Spanish: Martina González-Gallarza Granizo

CV Martina G.Gallarza

2

1- EDUCATION ACREDITATIONS (Academic career validation at the Spanish Ministry of Education)

o FEBRUARY 2010 ANECA Associate Professor. National Agency for Evaluating Quality of Higher Education. LEVEL 4/5 (“PROFESOR TITULAR DE UNIVERSIDAD”)

o DECEMBER 2006 CVAEC Regional Agency for Evaluating Quality of Higher Education DOCTORAL TEACHER IN CONTRACT (“PROFESOR CONTRATADO DOCTOR” LEVEL 3/5)

o DECEMBER 2004 ANECA National Agency for Evaluating Quality of Higher Education ASSISTANT DOCTOR TEACHER (“PROFESOR AYUDANTE DOCTOR” LEVEL 2/4)

o AUGUST 2004 CVAEC Regional Agency for Evaluating Quality of Higher Education

- PROFESOR AYUDANTE DOCTOR (LEVEL 2/4); PROFESOR DOCTOR DE UNIVERSIDAD PRIVADA

o SIX YEARS OF RESEARCH VALIDATED AT MINISTERY OF EDUCATION (1 “SEXENIO”: 2002-2008).

DOCTORAL DEGREE PhD Dissertation: “El valor percibido. Un modelo en el ámbito de la experiencia turística”.« Perceived Value. A model in the framework of a tourism consumer experience » Date: 27/06/2003. Grade: EXCELLENT CUM LAUDE. Phd Supervisor: Ms. Irene Gil Saura. Marketing Department. Faculty of Economics. Universitat de Veaencia BACHELOR DEGREE LICENCIADA EN CIENCIAS ECONÓMICAS Y EMPRESARIALES (5 years degree) Instituto Católico de Administración y Dirección de Empresas (ICADE) Universidad Pontificia de Comillas. Promotion: 1986-1991 LANGUAGES SPOKEN SPANISH: Mother Tongue FRENCH: Bilingual BACCALAURÉAT (BAC B MENTION) Lycée Français de Madrid. 4 years lived in Paris ENGLISH: High Level (written and speaking). Several long periods in UK and USA National Official diplomas of English and French (C2)


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2- RESEARCH 2.1. PUBLICATIONS (PAPERS) 44 papers published in International journals and in Spanish journals (national or Latin-American)

JOURNAL & EDITOR TITLE & AUTHORS YEAR INDEXED in 1. Journal of Service

Marketing

EMERALD

“Intrinsic values dimensions and the value-satisfaction-loyalty chain: a casual model for services”

Martina G.Gallarza, Francisco Arteaga, Giacomo del Chiappa & Irene

2015

(Just accepted)

ISI Web of Knowledge

2014 JCR=0,989

2. International Journal of Hospitality Management HOSMAN

ELSEVIER

“Value dimensions in consumers' experience: combining the intra- and inter-variable approaches in the hospitality sector”

Martina G.Gallarza, Francisco Arteaga, Giacomo del Chiappa & Irene Gil.

2015

(Just accepted)


2014 JCR=1,939

3. Cuadernos de Turismo.

Universidad de Murcia

“Causas y consecuencias sociales de la satisfacción de los clientes con hoteles”

Beatriz Moliner Velázquez, Martina G.Gallarza, María Fuentes Blasco e Irene Gil Saura

2015 (in press)

SCOPUS

2014 SJR=0,102

4. Cuadernos de Estudios Empresariales

Universidad Complutense de Madrid

“La satisfacción como indicador de la calidad asistencial”

Raúl Villodre, Martina G.Gallarza & Remedios Calero

2015 (in press)

In Recs2

ISOC

Latindex

5. International Review of Public and Nonprofit Marketing

Springer

”Application of Service Dominant Logic to the Medical Device Industry

Robert Wells, Martina G.Gallarza, Luisa Andreu & Remedios Calero

2015 (in press)

SCOPUS

2014 SJR=0,171

6. 1.

Journal of Hospitality Marketing and Management.

Taylor & Francis

“Managers' perceptions of delivered value in the hospitality industry”

Martina G.Gallarza, Francisco Arteaga & Irene Gil

2015 (in press)

SCOPUS

2014 SJR=1,086

7. INNOVAR, Journal of Administrative and

“Participar como voluntario en eventos especiales: comparación

2015 (in press)


2012 2 In-Recs: Spanish list of Journals with impact factor (http://ec3.ugr.es/in-recs/)


2

Social Sciences

Universidad Nacional de Colombia

entre el valor esperado y percibido”.

Martina G.Gallarza, Francisco Arteaga, David Servera & Teresa Fayos

JCR=0,058

SCOPUS 2014

SJR=0,122 8. European Journal of

Tourism Research. Special issue on: “Advances In Hospitality and Tourism Marketing & Management”

International University College

“Attitudes Toward Disintermediation in Hotel Reservations: Spanish Travellers’ Profile”,

Giacomo del Chiappa, Carlota Lorenzo & Martina G.Gallarza

2015 Vol 9, pp. 129-143

SCOPUS 2014

SJR=0,197

9. International Journal of Culture, Tourism, and Hospitality Research. EMERALD

“Emotions and visitors satisfaction at a museum”

Giacomo del Chiappa; Luisa Andreu & Martina G. Gallarza

2014 Vol 8 No. 4, pp. 420-

431

SCOPUS 2014

SJR=0,299

10. International Review of Public and Nonprofit Marketing

SPRINGER

“Loyalty behaviour in patients: applied analysis to the “Alzira Model”

Remefios Calero & Martina G.Gallarza

2014 Oct, 5

SCOPUS 2014

SJR=0,171

11. Journal of Business Theory and Practice. Scholink

“Service-Dominant Logic and Value in Tourism Management: A Qualitative Study within Spanish Hotels Managers” Travis B. Hayslip, Martina G. Gallarza, & Luisa Andreu

2013 Vol 1, No

2

Open access journal of Scholink

12. ESIC Market. Economics and Business Journal ESIC Editorial

“Value, Satisfaction and Loyalty in volunteerism: application to a Religious megaevent.” Elena Floristán; David Servera; Francisco Arteaga; Teresa Fayos; & Martina G. Gallarza;

2013 Vol. 44,

nª 3, Sept-Dici 2013, pp. 133-157

In Recs RECYT-FECUT

LATINDEX

13. International Journal of Voluntary and Nonprofit Organizations (VOLUNTAS) Springer

“Measuring socio-demographic differences in volunteers with a value-based index: illustration in a mega-event.” Elena Floristán; Teresa Fayos; Francisco Arteaga & Martina G. Gallarza;

2013 25(6) pp. 1345-136


2013 JCR=0,750

14. Teoría de la Educación. Revista Interuniversitaria Ediciones Universidad de Salamanca

“Percepciones de los diferentes agentes implicados en el servicio de Formación universitaria” Teresa Fayos; Martina G. Gallarza & David Servera

2013 Vol 25(1), pp. 149-

172

SCOPUS 2012

SJR=0,259

15. Annals of Tourism Research.

“The value of volunteering in special events: a longitudinal study·

2013 Vol.



3

ELSEVIER

Martina G.Gallarza, Francisco Arteaga & Irene Gil Awarded Best International paper in 2013 by AEMARK

40(1), 105-131.

2013 JCR=2,795

16. PASOS, Revista de Turismo y Patrimonio Cultural.

¿Qué es y cómo se mide el Turismo Cultural? Un estudio longitudinal con series temporales para el caso español” Elodie Mallor; Martina G. Gallarza, & Teresa Fayos

2013 Vol. 11(2)

April, 267-284

In-Recs

17. Tourism Review. AIEST Association Internationale d’ Experts Scientifiques en Tourisme. EMERALD

“The Quality-Value-Satisfaction-Loyalty chain: relationships and impacts” Martina G.Gallarza, Irene Gil & Francisco Arteaga Awarded as Outstanding Paper 2014 by Emerald

2013 Vol 68(1) pp. 1-20

SCOPUS 2013

SJR=0,112

18. Cuadernos de Administración. Pontifica Universidad Javeriana. Colombia

“La Motivación de Compra de Productos de Comercio Justo: Propuesta de un Índice de Medición por Diferencias Sociodemográficas” David Servera; Teresa Fayos, Francisco Arteaga, & Martina G. Gallarza

2012 Vol. 5

(45): 63-85,

SCOPUS 2012

SJR=0,125

19. Applied Stochastic Models In Business and Industry WILEY

“A Multiblock PLS Based Algorithm Applied to a Causal Model in Marketing” David Servera, Irene Gil, Francisco Arteaga & Martina G.Gallarza

2012 (on line)

Volume 29, Issue

3, pp. 241–253


2012 JCR=0,544

20. Anales de Estudios Económicos y Empresariales. Universidad de Valladolid

“Percepciones del usuario vs. percepciones del gestor del servicio sanitario: un análisis cualitativo en el ámbito del “Modelo Alzira”” Remedios Calero & Martina G.Gallarza

2011 Volumen XXI, pp.

9-37

ISOC

21. 16 Papers de Turisme Conselleria de Turisme, Cultura y Esport Generalitat Valenciana

“El Valor entregado, la cultura de servicio y la orientación al cliente en los hoteles de España” Martina G.Gallarza, Irene Gil & Francisco Arteaga

2011 Vol 49-50 pp. 7-23

In-Recs ISOC

DIALNET LATINDEX

22. 8) Revista de Investigación en Educación Universidad de Vigo

“Análisis y evaluación del servicio de formación universitaria: implicaciones para el marketing estratégico de las universidades” Teresa Fayos, Martina G.Gallarza, David Servera & Francisco Arteaga

2011 Vol 2,

nº9, pp. 133-152

In-Recs LATINDEX DIALNET

23. 9) Cuadernos de Ciencias Económicas y Empresariales. Universidad de Málaga

“La Concesión Administrativa como Modelo de Gestión Sanitaria en la Comunidad Valenciana” Remedios Calero & Martina G.Gallarza

2011 Vol 10,

2011 pp. 179-191

In-Recs


4

24. 10)

Journal of Consumer Behaviour WILEY

“The value of value: further excursions on the meaning and role of consumer value” Martina G.Gallarza, Irene Gil & Morris B. Holbrook

2011 SCOPUS 2’11

SJR=0,305

(in ISI WEB of Knowledge since 2012)

25. 11)

Revista Española de Economia de la Salud Editorial Infociencia

“Marketing de Servicios: Análisis aplicado a la concesión sanitaria administrativa” Remedios Calero & Martina G.Gallarza

2010 Vol, 19 (4) pp.

149-170

In-Recs

26. 12)

Revista Europea de Dirección y Economía de la Empresa (European Academy of Management and Business Economics)

“La dimensionalidad de valor en la experiencia De voluntario en un mega-evento turístico”. Martina G.Gallarza, David Servera, Francisco Arteaga & Irene Gil.

2010 Vol, 19 (4) pp.

149-170

SCOPUS 2010

SJR=0,101

27. 13)

International Journal of Culture, Tourism and Hospitality Research EMERALD

“Consumer Behavior in a Religious Event Experience. An empirical assessment of Value Dimensionality among Volunteers”. Martina G.Gallarza, Francisco Arteaga, Elena Floristán & Irene Gil.

2009 Vol. 3 nº

2, pp 165-180

SCOPUS 2009

28. 14)

Tourism Review. AIEST Association Internationale d’ Experts Scientifiques en Tourisme. EMERALD

“The Concept of Value and its dimensions. A tool for analysing tourism experiences”. Martina G.Gallarza & Irene Gil. HIGHLY COMMENDED AWARD 2009

2008 Vol. 63 nº 3, Pp. 4-

20

SCOPUS 2008

SJR=0,105

29. 15)

INNOVAR Journal of Administrative and Social Sciences Universidad Nacional de Colombia

“La investigación en valor percibido desde ell Marketing” Irene Gil & Martina G.Gallarza

2008 Vol 18, nº 31 pp. 7-

16


2008 JCR=0,00

30. 16)

Cuadernos de Economía y Dirección de Empresas ACEDE, Asociación Científica de Economía y Dirección de Empresas

“Segmentando clientes a partir del valor del servicio. Una aproximación en el contexto de la relación entre empresas”. Irene Gil, Gloria Berenguer, Martina G.Gallarza & María Fuentes.

2007 Nº 31, pp.

31-66.

In ISI Web of Knowledge since 2009

31. 17)

Estudios Turísticos Instituto de Estudios Turísticos. Ministerio de Industria, Turismo y Comercio

“La investigación conceptual sobre valor percibido en la experiencia turística. Propuesta de un modelo verbal gráfico” Martina G.Gallarza & Irene Gil

2007 Nº.174, pp. 7-32

In-Recs

32. 18Revista Española de Investigación y

“Desarrollo de una escala multidimensional para medir el valor

2006 Nº 18, pp.

In-Recs


5

) Marketing ESIC Editorial

percibido en una experiencia de servicio”. Martina G.Gallarza & Irene Gil

35-60

33. 19)

Tourism Management ELSEVIER

”Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behavior ” Martina G.Gallarza & Irene Gil

2006 Vol. 27, pp. 437-

452


2006 JCR=0,856 563 cites in

google scholar

34. 20)

The Observatory and Entrepreneurial Research Centre Ecole des Dirigeants & Créateurs d'entreprise

“Encuentro de servicio, valor del servicio y satisfacción del cliente. Una aplicación en el ámbito de la relación interorganizativa” Irene Gil; Manuel Sánchez; Gloria Berenguer & Martina G. Gallarza

2005 Issue Nº3,

Septiembre, pp.

91-117.

none

35. 21)

Cuadernos de Estudios Empresariales Universidad Complutense de Madrid

“Encuentro de servicio, valor percibido y satisfacción del cliente en la relación entre empresas” Irene Gil; Manuel Sánchez; Gloria Berenguer & Martina G. Gallarza

2005 Nº 15, pp.

47-72

In-Recs ECONIS

ISOC

36. 22)


“The “Sun and Beach” tourism destination image: an application to the case of Cuba from the Spanish tourism Market Origin.” Haydée Calderón, Irene Gil, Roberto García & Martina G.Gallarza

2004 Vol. 59, nº 1, pp.

16-24

SCOPUS 2004

SJR=0,000

37. 23)

Annals of Tourism Research. ELSEVIER

Tourism Destination image. Towards a conceptual framework. Martina G.Gallarza; Irene Gil & Haydée Calderón

2002 Vol. 29, nº 1, pp.

56-78


2002 JCR=0,462

1082 cites in

google scholar

38. 24)

Annals of Tourism Research (in Spanish) (a selection of papers from ATR) ELSEVIER

“Imagen del destino. Hacia un marco conceptual” Martina G. Gallarza; Irene Gil & Haydée Calderón

2002 Vol. 4, nº 1, pp. 37-

62

In-Recs

39. 25)

Harvard Deusto Business Review Deusto Editorial

“Fidelidad versus Lealtad ¿clientes perros o amigos?” Martina G. Gallarza

2002 Marzo/Abril 2002,

pp. 56-61

In-Recs CIRC

Dialnet

40. 26)

Tourism Review. AIEST Association Internationale d’ Experts Scientifiques en Tourisme.

“Mesurer l’image d’une destination; une approche á partir de l’analyse des attributs perçus”. Martina G. Gallarza; Irene Gil & Haydée Calderón

2001 Vol. 56, nº 1/2

SCOPUS 2001

SJR=0,000


6

EMERALD 41. 2

7)


« Le marketing des services comme approche analytique dans la recherche touristique ». Martina G. Gallarza; Irene Gil & Haydée Calderón

2000 Vol. 3, pp.

54-63

SCOPUS 2000

SJR=0,000

42. 28)

ESIC Market ESIC Editorial

“Diseño y prestación del servicio: un aplicación en distribución comercial minorista” Martina G. Gallarza & Irene Gil

2000 Enero-Abril

2000, pp. 23-44

In-Recs

43. 29)

Estudios sobre Consumo (Instituto Nacional de Consumo)

“Análisis del mercado de las organizaciones no lucrativas: una aplicación del estudio de imagen de las tiendas de comercio justo” Haydée Calderón, Carmela Tarrazona & Martina G. Gallarza

1999 nº 48, pp.

39-48

In-Recs LATINDEX DIALNET

ISOC

44. 30)

Harvard Deusto Marketing y Ventas Ediciones Deusto

La comunicación no verbal en la Venta Personal. Martina G. Gallarza

1997 Mayo-

Junio pp. 60-64

In-Recs CIRC


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2.2. BOOK CHAPTERS

1. ENCICLOPEDIA OF TOURISM, Ed. Jafar Jafari, and Honggen Xiao: Springer. Frankfurt CHAPTER/ENTRIES: “Voluntary sector” and “Customer Value” 2 entries (400 words each). AUTHOR: Martina G.Gallarza DATE. 2015 In press http://refworks.springer.com/mrw/index.php?id=5631

2. LEGENDS IN MARKETING – Morris B. Holbrook. Edited Jagdish Sheth. Sage Publication CHAPTER; COMMENTARY. For Legends in Marketing – Morris B. Holbrook, Volume 2: “Radical” Experiential Views – The Consumption Experience and Customer Value. Edited by Elizabeth C. Hirschman AUTHOR: Martina G. Gallarza DATE: 2015 In press http://www.uk.sagepub.com/booksProdDesc.nav?prodId=Book244091

3. STRATEGIC MARKETING IN TOURISM SERVICES EDs. Rodoula H.

Tsiotsou and Ronald E. Goldsmith. EMERALD. CHAPTER: “Customer Value in Tourism Services: Meaning and Role for a Relationship-Marketing Approach” Chapter 10 in Part III in Relationship Marketing, pp. 147-172 AUTHORS: Martina G.Gallarza, Irene Gil and Morris B. Holbrook DATE. 2012 ISBN: 978-1-78052-070-4

4. HANDBOOK OF PARTIAL LEASTS SQUARES, Eds. Exposito Vinci; Chin W.W; Henseler, J & Wang H. Springer-Verlag, Berlin Heidelberg

CHAPTER: “A new Multiblock PLS based method to estimate causal models. Application to the post-consumption behavior in tourism” Chapter 6, pp. 141-169 AUTHORS: Francisco Arteaga, Martina G. Gallarza & Irene Gil DATE: 2010 ISBN: 78-3-540-32825-4; DOI 10.1007/978-3-540-32827-8 7,

5. CASOS DE COMPORTAMIENTO DEL CONSUMIDOR, Ed. Dr. D. Salvador

Ruiz de Maya. ESIC EDITORIAL, Madrid. CHAPTER: "La satisfacción del consumidor: el método del incidente crítico. Caso práctico”. pp. 266-283. AUTHORS: Gloria Berenguer, Irene Gil & Martina G. Gallarza DATE: 2001 ISBN: 84-7356-265-8

6. ENCICLOPEDIA OF TOURISM, Ed. Jafar Jafari. Routledge, London.

CHAPTER/ENTRIES: 3 references: Partnership, Voluntary sector, Customer Satisfaction. AUTHOR: Martina G. Gallarza DATE: 2000 ISBN: 0-415-15405-7


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7. ENCICLOPEDIA DE TURISMO, Ed. JafarJafari. Ed. Síntesis. 2000

CHAPTER/ENTRIES: 3 references (traslated): Partnership, Voluntary sector, Customer Satisfaction. (Asociación, Voluntariado & Satisfacción del Consumidor). . AUTHOR: Martina G. Gallarza DATE: 2000 ISBN: 84-7738-967-5


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2.3. CONGRESSES and CONFERENCES (PARTICIPATIONS) 76 papers presented in both national and international conferences

Congress and Papers National/ International Year Congress

Field 1. 18th EAERCD Rennes 2015 “Effects of value

dimensions on cognitive and affective satisfaction and loyalty”

Martina G.Gallarza, Eugenia Ruiz-Molina & Irene Gil-Saura

International 2015 Retailing

1. 18th EAERCD Rennes 2015 “Fashion Involvement, Shopping Motivations, Cognitive and Affective Destination Involvement, and Demographics Affect Tourists’ Trip Length? An Empirical Study in the City of Valencia (Spain)

Pauline Sullivan, Martina G.Gallarza, Teresa Fayos & Haydee Calderón


2. EMAC 2015 European Marketing Academy Conference. KU Leuven “What factors determine patients´ loyalty towards health service providers? An empirical approach in Spain through secondary data” (poster)

Remedios Calero & Martina G.Gallarza

International 2015 Marketing

3. EMAC 2015 European Marketing Academy Conference. KU Leuven “Exploring Competing Structural Models On Sacrifices, Quality, Value, Satisfaction And Loyalty With Partial Correlations” (Poster)

Martina G.Gallarza, Francisco Arteaga & Irene Gil-Saura


4. EMAC 2015 European marketing academy conference. Ku Leuven. “differences on the dimensionality of the volunteer experience: an application in the scope of events”

Elena Floristan, Martina G.Gallarza, Teresa Fayos & Francisco Arteaga


5. XXXV Jornadas de Economía de la Salud AES “¿En qué especialidades médicas muestra el paciente una mayor lealtad?”


National 2015 Health


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6. XXXV Jornadas de Economía de la Salud AES “La naturaleza relativa del comportamiento de lealtad del paciente”



7. INTED 2015 (International Technology, Education and Development Conference) “The consumer value trade-off and the international experience: benefits and costs of being an Erasmus student”

Rosa Curras, Teresa Fayos, David Servera, Francisco Arteaga & Martina G.Gallarza

International 2015 Education

8. 14th International Congress Marketing Trends. ESCP-EAP Paris y Università Ca’Foscari de Venecia “The relativity of patients’ loyalty behaviour: capture, retention and desertion”



9. 14th International Congress Marketing Trends. ESCP-EAP Paris y Università Ca’Foscari de Venecia “Comparing private and public health care provision: an explorative approach to citizens from Spain and Italy

Remedios Calero; Martina G.Gallarza; Giacomo del Chiappa & Ofelia Nerbón


10. XXIV Congreso Nacional de Marketing AEMARK (Elche) “”Segmentando clientes por su lelatad. Una aproximación experiencial en el comercio minorista de ropa”

Martina G.Gallarza, Eugenia Ruiz & Irene Gil-Saura

National 2014 Marketing

11. XXIV Congreso Nacional de Marketing AEMARK (Elche) “La compleja conceptualización del voluntario y la riqueza de la dimensionalidad de su experiencia: una aplicación en el ámbito de los eventos”

Martina G.Gallarza, Teresa Fayos & Francisco Arteaga


12. AMA SERVISIG 2014 “International Service Research Conference “Which Value Dimension Best Predicts Customer Loyalty to Apparel Retailers?”

Martina G.Gallarza, Eugenira Ruiz-Molina & Irene Gil-Saura

International 2014 Services Marketing

13. EMAC 2014 (European Marketing Academy Conference) “Loyalty-based segmentation in apparel retailing: Evidence from an experiential marketing approach”

Martina G.Gallarza, Eugenira Ruiz-Molina & Irene



11

Gil-Saura 14. EMAC 2014 (European Marketing Academy

Conference) “Experiential value dimensions, perceived value and loyalty in the hospitality sector”

Martina G.Gallarza, Giacomo del Chiappa & Francisco Arteaga


15. EMAC 2014 (European Marketing Academy Conference) Poster. “Value role on Word-of-Mouth process in hotel clients”

Beatriz Moliner, Maria Fuentes-Blanco, Martina G.Gallarza e Irene Gil-Saura


16. XXXIV Jornadas de Economia de la Salud “Ranking de los Departamentos de Salud de la Comunidad Valenciana por Tasas de Captación, Retención y Deserción. (2008-2012)”



17. XXXIV Jornadas de Economia de la Salud “Captación vs. Retención de pacientes: Análisis diacrónico y sincrónico en la Comunidad Valenciana” Poster



18. XXXIV Jornadas de Economia de la Salud “Captación, Retención Y Deserción de Pacientes de los Departamentos de Salud de la Comunidad Valenciana: AnálisisdDe Grupos con Especial Interés en el Modelo Alzira” Poster



19. 13th International Congress Marketing Trends. ESCP-EAP Paris y Università Ca’Foscari de Venecia.“Influence of online buyers profile on retail disintermediation: An empirical study on the Spanish hospitality sector”

Carlota Lorenzo, Giacomo Del Chiappa & Martina G.Gallarza


20. EGPA European Group for Public Administration Conference (Edinburgo): “Perceptions of healthcare service end-users:

a cross cultural comparison between Spain and Italy” Remedios Calero, Martina G.Gallarza, Giacomo del Chiappa & Ofelia Nerbón

International 2013 Non Profit

21. EGPA European Group for Public Administration Conference (Edinburgo): “The Application of Service Dominant Logic to the Medical Device Industry”

Robert Wells. Martina G.Gallarza, Luisa Andreu & Remedios Calero



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22. EGPA European Group for Public Administration Conference (Edinburgo): “What do Patients Really Care About? A Comparison Between Core and Peripheral Services in Healthcare Provision”

Remedios Calero, Ofelia Nerbón & Martina G.Gallarza


23. 5th Advances in Tourism Marketing Conference ATMC “Objectivism or Emotionalism? Shaping visitors’ satisfaction at a museum”

Giacomo del Chiappa & Martina G.Gallarza

International 2013 Tourism

24. XXIII Congreso Nacional de Marketing (AEMARK Barcelona) “Los Valores Intrínsecos y la Cadena Valor-Satisfacción-Lealtad: un Modelo causal en el ámbito de los Servicios”

Martina G.Gallarza, Irene Gil, Francisco Arteaga & Giacomo del Chiappa


25. XXIII Congreso Nacional de Marketing AEMARK (Barcelona) “Host community reactions to cruise tourism development: a segmentation approach to the city of Valencia”

Carlota Romero, Giacomo del Chiappa & Martina G.Gallarza


26. Jornadas de Redes de Investigación en Docencia Universitaria 2013 "Experiencias de integración entre docencia en grado e investigación como recurso metodológico práctico·

Manuel Cuadrado García; María José Miquel; Martina G.Gallarza & Maja Seric

National 2013 Education

27. 17th EAERCD “Social Value and Word-of-Mouth: Antecedents and Consequences in Electronic Environments”

María Fuentes-Blasco; Beatriz Moliner-Velazquez; Martina G.Gallarza & Irene Gil-Saura


28. 17th EAERCD ”Value Dimensions in Hospitality Experience: Combining Intra- and Inter-Variable Approach”

Martina G.Gallarza, Francisco Arteaga; Giacomo del Chiappa & Irene Gil-Saura


29. XXXII Jornadas de Economía de la Salud (Santander) “Aplicación de la Lógica del Servicio Dominante a la industria de aparataje médico:¿se venden productos o servicios?” (Poster)

Ronert Wells; Martina G. Gallarza & Remedios Calero


30. XXXII Jornadas de Economía de la Salud National 2013 Health


13

(Santander) “Servicio sanitario público vs. privado: percepciones comparadas en términos de satisfacción y recomendación” (Poster)

Giacomo del Chiappa; Ofelia Nerbón, Remedios Calero & Martina G. Gallarza 31. XXXII Jornadas de Economía de la Salud

(Santander) “Asistencia pública vs. asistencia privada: ¿qué experiencias transmiten los pacientes? Un estudio comparativo entre España e Italia”

Ofelia Nerbón, Remedios Calero; Martina G. Gallarza & Giacomo del Chiappa


32. INTED 2013 International Technology, Education and Development Conference “The value trade-off on Higher Education Service: a Qualitative Intercultural Approach to Students’ Perception”

Danni Li, Martina G.Gallarza & Teresa Fayos


33. INTED 2013 “Different Levels of Loyalty as a consumer behaviour in Hugher Education Service: an Approach in Private Universities”

Martina G.Gallarza, Teresa Fayos, Francisco Arteaga, David Servera & Elena Floristán


34. 12th International Marketing Trends Conference (Paris) “Cruise Tourism Development in Valencia (Spain): stakeholder’s view and residents attitudes”

Giacomo Del Chiappa, Martina G.Gallarza & Alicia Zaragoza


35. 12th International Marketing Trends Conference (Paris)“La satisfacción del cliente como indicador de calidad asistencial: aplicación a un servicio de neurorehabilitación”

Raul Villodre, Remedios Calero & Martina G.Gallarza


36. 12th International Marketing Trends Conference (Paris) “A Service-Dominant Logic perspective on value creation in the maritime business network”

Carlo Bode, Luisa Andreu & Martina G.Gallarza


37. VII Congreso Internacional Rulescoop “El Voluntariado Como Capital Humano: valoración personal y social de la contribución del voluntario en la gestión de un evento cultural”

David Servera; Teresa Fayos; Elena Floristán & Martina G.Gallarza


38. VII Congreso Internacional Rulescoop “Cambios Morfológicos Del Voluntariado Su



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significado y su rol en una nueva economía social” Martina G.Gallarza, Teresa Fayos & Elena Floristán

39. XXIII Congreso Nacional de Marketing AEMARK (Mallorca) “¿Qué experiencia viven los voluntarios de evento cultural? Replicando un modelo estructural en un megaevento religioso?”

Elena Floristán; Teresa Fayos; David Servera; Francisco Arteaga & Martina G.Gallarza


40. XXIII Congreso Nacional de Marketing AEMARK (Mallorca) ”Explorando Modelos de Evaluación de Servicio con Correlaciones Parciales: una Aplicación en Hoteles”

Martina G.Gallarza; Irene Gil-Saura; Francisco Arteaga


41. IX FECIES “El efecto de la cultura en las metodologías educativas: una aproximación al trabajo en grupo de estudiantes internacionales”

Amparo Cervera, Luisa Andreu, Martina G.Gallarza & Joaquín Aldás


42. III Trobades d’Innovació Educativa de la Universitat de Valéncia “Evaluación de los estudiantes en postgrados internacionales: el caso del iMBA”

Luisa Andreu, Joaquín Aldás, Amparo Cervera, Marta Frasquet, Martina G.Gallarza, María Iborra & Isabel Sánchez

National 2012 Education

43. INTED 2012 (International Technology, Education and Development Conference) “The effect of culture on educational methodologies in International Business programs: an application to the IMBA program”

Luisa Andreu, Joaquín Aldás, Amparo Cervera, Marta Frasquet, Martina G.Gallarza, María Iborra & Isabel Sánchez


44. 11th International Marketing Trends Conference (Venise) “Perceived Value: a Multidimensional Scale Proposal for a Service Experience in Hotels”

Martina G. Gallarza, Francisco Arteaga & Irene GIl


45. 11th International Marketing Trends Conference (Venise):“Service-Dominant logic and value in tourism management: A qualitative study within Spanish hotels managers”

Travis Hayslip, Luisa Andre & Martina G.Gallarza


46. 11th International Marketing Trends Conference (Venise) “Cultural Tourism: Conceptual Approach and Assessment for the Spanish



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Case in A Longitudinal Study” Elodie Mallor, Teresa Fayos & Martina G.Gallarza 47. 11th International Marketing Trends Conference

(Venise) “Lost in translation? Language in promotional material and its emotional effects on B2B relationship marketing in healthcare industry”

Kim Strikol, Remedios Calero & Martina G.Gallarza


48. 11th International Marketing Trends Conference (Venise) “Managing megaevents from the perspective of different stakehplders, an exploratory analysis on volunteers”

Elena Floristán, Teresa Fayos, Martina G. Gallarza & David Servera


49. 2011 Academic conference on Complex Service Systems: Understanding complex service systems through different lenses “Perceived safety index in a complex service system: a conceptual framework”

Luisa Andreu, Martina G.Gallarza & Francisco Arteaga

International 2011 Services

50. XXII Congreso Nacional de Marketing AEMARK (Castellón) “¿Existen diferencias sociodemográficas en la autovaloración de los voluntarios en un megaevento?” :

Elena Floristán; Teresa Fayos; Francisco Arteaga, & Martina G. Gallarza


51. XXII Congreso Nacional de Marketing AEMARK (Castellón) “Influencia de la calidad de servicio sobre el valor y la satisfacción: una aplicación al ámbito logístico”

Martina G.Gallarza; Irene Gil-Saura & Francisco Arteaga


52. XXXI Jornadas de Economía de la Salud (Palma de Mallorca) “Aportación del “modelo Alzira” a la sostenibilidad de la sanidad pública española”

Raúl Villodre, Remedios Calero & Martina G. Gallarza


53. XXXI Jornadas de Economía de la Salud (Palma de Mallorca) “La satisfacción del cliente interno y externo como indicador de calidad asistencial: aplicación a un servicio de neurorehabilitación” Remedios Calero & Martina G. Gallarza


54. 10th International Marketing Trends Conference (Paris) “How important service providers’ perceptions are? An empirical analysis on the value delivered in Spanish hotels”



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Martina G. Gallarza, Irene Gil-Saura & Francisco Arteaga

55. 10th International Marketing Trends Conference (Paris) “El percepciones del usuario vs. percepciones del gestor del servicio: un análisis cualitativo en el ámbito de las concesiones sanitarias administrativa”



56. 10th International Marketing Trends Conference (Paris) “La motivación de compra de productos de comercio justo: construcción de un índice de medición de diferencias sociodemográficas”

David Servera, Martina G. Gallarza, Teresa Fayos, & Francisco Arteaga


57. XXII Congreso Nacional de Marketing AEMARK (Oviedo) “El valor entregado: relaciones con la cultura de servicio, la orientación al cliente y la satisfacción en la industria hotelera”

Martina G. Gallarza, Irene Gil & Francisco Arteaga


58. XXX Jornadas de Economía de la Salud (Valencia) “La Concesión Sanitaria Administrativa: utilidad estratégica mediante la metodología DAFO”

Remedios Calero & Martina G. Gallarza


59. 9th International Marketing Trends Conference (Venice) “Comercio Justo: notoriedad y sensibilización entre el profesorado escolar”

Teresa Fayos, Martina G. Gallarza, Francisco Casamitjana & David Servera


60. 9th International Marketing Trends Conference (Venice) “El marketing de eventos y el voluntariado: análisis del valor de la experiencia”

Martina G. Gallarza, David Servera, Francisco Arteaga & Irene Gil


61. 9th International Marketing Trends Conference (Venice) “Valencia o la creacion de una nueva identidad cultural.”

Elodie Mallor, Martina G. Gallarza & Ernesto Tapia-Moore


62. XXI Encuentro de Profesores Universitarios de Marketing AEMARK (Bilbao) “Importancia de las percepciones del gestor del servicio. Un análisis empírico sobre el valor entregado en hoteles españoles”

Martina G. Gallarza, Irene Gil-Saura & Francisco Arteaga


63. 8th International Congress of the International International 2009 Non profit


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Association on Public and Nonprofit Marketing (Valencia) “Value dimensions in a voluntary experience: a comparison of pre and post perceptions”

Martina G. Gallarza, Irene Gil, Francisco Arteaga & Elena Floristán 64. 8th International Congress of the International

Association on Public and Nonprofit Marketing (Valencia) ”Fair Trade: notoriety and purchase motivations of consumers in Valencia”

Teresa Fayos, Martina G. Gallarza, David Servera, & Francisco Arteaga

International 2009 Non profit

65. 8th International Congress of the International Association on Public and Nonprofit Marketing (Valencia) ”Marketing strategies: applied analysis to health concessions ” (junior Paper)


International 2009 Non profit

66. 8th International Marketing Trends Conference (Paris) “PLS algorithms in the estimation of causal models: an application to logistics value”.

David Servera, Francisco Arteaga, Irene Gil & Martina G. Gallarza


67. 8th International Marketing Trends Conference Trends (Paris) “The Strategic Design of The Spanish New Bachelor in Business Administration (Grado en ADE): Perceptions of different stakeholders of Higher Education”.

Martina G. Gallarza, Teresa Fayos, David Servera & Francisco Arteaga


68. XXI Encuentro de Profesores Universitarios de Marketing AEMARK (Bilbao) “Importancia de las percepciones del gestor del servicio. Un análisis empírico sobre el valor entregado en hoteles españoles”

Martina G. Gallarza, David Servera, Francisco Arteaga & Teresa Fayos


69. VI Jornadas de Redes de Investigación en Docencia Universitaria "La evaluación del servicio de formación universitaria: análisis de las opiniones de los diferentes agentes implicados"

David Servera, Martina G.Gallarza y Teresa Fayos

National 2008 Eduaction

70. 7th International Marketing Trends Conference (Venecia) “Análisis y evaluación del servicio de formación universitaria: implicaciones para el marketing estratégico de las universidades”.

Martina G. Gallarza, Teresa Fayos, Francisco Arteaga & David Servera



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71. XIX Encuentro de Profesores Universitarios de Marketing (Vigo) “La dimensionalidad de valor en la experiencia de voluntariado”

Martina G. Gallarza, David Servera, Irene Gil y Francisco Arteaga


72. Advances in Tourism Marketing Conference (Valencia) “An empirical investigation on Value Dimensionality among volunteers in a Religious Event Experience”.

Martina G. Gallarza, Francisco Arteaga, Elena Floristán & Irene Gil.

International 2007 Tourism

73. 6th International Marketing Trends Conference (Paris) “La investigación conceptual sobre valor percibido: propuesta y contrastación de un modelo verbal gráfico”.

Martina G. Gallarza & Irene Gil


74. 29 Congreso Nacional de Estadística e Investigación Operativa SEIO (Tenerife) “A new multiblock PLS method to estimate causal models”.

Francisco Arteaga, Martina G. Gallarza & Irene Gil.

National 2006 Statistics

75. XVII Encuentro de Profesores Universitarios de Marketing (Madrid) “La investigación del comportamiento del turista: propuesta de un modelo explicativo de la evaluación postcompra”.

Martina G. Gallarza, Francisco Arteaga e Irene Gil


76. 4TH International Symposium on PLS and related methods (Barcelona) “PLS based methods to estimate causal models. Application to the post consumption behavior in tourism ”

Francisco Arteaga, Martina G. Gallarza & Irene Gil.

International 2005 Statistics

77. 33rd EMAC Conference (Murcia) “Developing a model for assessing the effects of types of value on perceived value, satisfaction and loyalty”

Martina G. Gallarza e Irene GIl.


78. I Forum Internacional sobre las Ciencias, las Técnicas y el Arte aplicadas al Marketing (Madrid) “Una aproximación al análisis de la actividad turística desde la perspectiva del marketing”.

Haydée Calderón, Martina G. Gallarza & Irene Gil



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2.4. MEMBER OF SCIENTIFIC COMITEES AND REVIEWER FOR ACADEMIC JOURNALS

1. MEMBER OF THE EDITORIAL BOARD of Tourism Analysis https://www.cognizantcommunication.com/journal-titles/tourism-analysis#tab-4

2. MEMBER OF THE EDITORIAL BOARD of Journal of Hospitality and Tourism Research. SAGE PUBLICATIONS http://www.sagepub.com/journals/Journal200848/boards

3. MEMBER OF THE EDITORIAL BOARD of Journal of Business Theory and Practice. SHOLINK. http://www.scholink.org/ojs/index.php/jbtp/about/editorialTeam

4. Member of the evaluation committee of academic Journals (Ad.hoc reviewer) a. ANNALS OF TOURISM RESEARCH b. TOURISM MANAGEMENT c. JOURNAL OF SERVICE RESEARCH d. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE e. VOLUNTAS: INTERNATIONAL JOURNAL OF VOLUNTARY AND

NONPROFIT f. CURRENT ISSUES IN TOURISM g. INTERNATIONAL JOURNAL OF CULTURE, TOURISM AND

HOSPITALITY RESEARCH. h. ASIA PACIFIC MANAGEMENT REVIEW i. INTERNATIONAL JOURNAL OF SUSTAINABLE AND

ENVIRONMENTAL DEVELOPMENT j. JOURNAL OF HOSPITALITY MARKETING AND MANAGEMENT k. JOURNAL OF TOURISM MARKETING AND MANAGEMENT

5. MEMBER OF THE SCIENTIFIC COMITEE OF THE 14th, 13th, 12th, 11th, 10th,

9TH, 8TH AND 7TH INTERNATIONAL MARKETING TRENDS CONFERENCE. ESCP-EAP PARIS. CA-FOSCARI UNIVERSITY VENICE (2008, 2009, 2010, 2011, 2012, 2013, 2014 & 2015)

6. MEMBER OF THE SCIENTIFIC COMITEE OF THE XVIII, XIX, XX, XXI, XXII, XXIII ENCUENTRO DE PROFESORES UNIVERSITARIOS DE MARKETING . SPANISH NATIONAL CONGRESS (2010, 2011, 2012, 2013, 2014 & 2015)

7. MEMBER OF THE SCIENTIFIC COMITEE OF THE « IV CONGRESO DE ECONOMIA DE LA COMUNDAD VALENCIANA ». GENERALITAT VALENCIANA

8. MEMBER OF THE SCIENTIFIC COMITEE OF EMAC 2014 & 2015 EUROPEAN MARKETING CONFERENCE

9. MEMBER OF THE SCIENTIFIC COMITEE OF ACEDE 2012 AND 2014 ASOCIACION EUROPEA DE ECONOMIA Y DIRECCION DE EMPRESAS


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2.5. RESEARCH STAYS IN FOREIGN UNIVERSITIES

1. STRATHCLYDE BUSINESS SCHOOL DEPARTMENT OF MARKETING. GLASGOW. (UNITED KINGDOM)

Research stay as a GUEST SCHOLAR (7 weeks September-October 2013). Invited by professor Spiros Gounaris for planning a research on Internal Marketing Orientation, and Job satisfaction, to be conducted in Spain in several services industries. 2. SASSARI UNIVERSTY. DEPARTMENT OF ECONOMICS AND BUSINESS

- UNIVERSITY OF SASSARI, SARDINIA (ITALY) Research stay as a GUEST SCHOLAR (3,5 weeks December 2012). Collaboration with professor Giacomo del Chiappa on a research on Disintermediation in Spain, using a comparative approach (cross-cultural between Italy and Spain)- 3. SASSARI UNIVERSTY. DEPARTMENT OF ECONOMICS AND BUSINESS

- UNIVERSITY OF SASSARI, SARDINIA (ITALY) Research stay as a GUEST SCHOLAR (4 weeks July 2012). Collaboration with professor Giacomo del Chiappa on a conceptual research project aimed at investigating the resident’s perceptions and attitude toward the cruise tourism development and the value experience in hotels.

4. ECOLE SUPERIEURE DE COMMERCE DE PARIS (ESCP)

Research stay as a GUEST SCHOLAR (8 weeks July-Augiest 2011). Collaboration with professor Jean-Françpis TRINQUECOSTE on rating and ranking the future marketing trends in 2010 and 2011 volumes of 10 leading Marketing Journals. Research project under supervision of Professor Jean-Claude ANDREANI.

5. COLUMBIA UNIVERSITY. MARKETING DIVISION. USA

Research stay as a GUEST SCHOLAR (6 weeks from mid JUNE to end JULY 2010) invited by Professor GITA JOHAR. Collaboration with Professor MORRIS B. HOLBROOK (By that time Emeritus) on Value Dimensionality. Grant obtained at University of Valencia.

6. ECOLE DES DIRIGEANTS ET CREATEURS D’ENTREPRISE. PARIS.

Research stay as a GUEST SCHOLAR (12 weeks from June 15th to September 15th 2009). Invited by Professor Christian Lhermie. IN OCRE (The Observatory and Entrepreneurial Research Centre. Planning a Research Project on Entrepreunurial attitudes of Business Students. Grant obtained at University of Valencia.


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7. INSTITUT CATHOLIQUE DE PARIS. Faculté de Sciences Sociales et Économiques (FASSE)

Research stay (1 month may 2007) Research Project on Fair-Trade (DOGV Nº 5602 DEL 19/09/2007 Nº EXPEDIENTE 3011t through SÓCRATES-ERASMUS grant (TS-Teaching Staff) Universidad Católica de Valencia


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2.6. PRIZES, AWARDS AND GRANTS

• AWARD for my PhD Dissertation “FINALISTA DEL PREMIO TURISME 2003 EN LA MODALIDAD DE TESIS DOCTORALES” AGENCIA VALENCIANA DE TURISMO (Regional Tourism Board)

• AWARDS for paper published: • “PREMIO AL MEJOR ARTICULO INTERNACIONAL” (AWARD FOR THE BEST

INTERNATIONAL PAPER) from the Spanish National Association of Marketing o Gallarza, M. G., Arteaga, F., & Gil-Saura, I. (2013). The value of

volunteering in special events: A longitudinal study. Annals of Tourism Research, 40(1), 105-13

• “OUTSTANDING PAPER OF 2013”. Selected by the journal’s Editorial Team among all papers published in 2013.Selected by the journal’s Editorial: Este trabajo ha sido premiado con la distinción AWARDS for EXCELLENCE, Outstading Paper, como el mejor articulo publicado en 2013 en Tourism Review.

http://www.emeraldgrouppublishing.com/authors/literati/awards.htm?year=2014 o Gallarza, M. G. & Gil, I. (2008). “The Concept of Value and its dimensions.

A tool for analysing tourism experiences.” Tourism Review. 63 (3), 4-20.

• “HIGHLY COMMENDED AWARD 2009“ for the best paper published in 2008 in TOURISM REVUE (EMERALD LITERARY NETWORK).

o Gallarza, M. G. Gil, I. & Arteaga, F. (2013). “The Quality-Value-Satisfaction-Loyalty chain: relationships and impacts” Tourism Review. 68 (1), 1-20.

• 4 students won competitive awards for their final works, made under my supervision

• Lucrecia LORINI. Accésit “V Premio de Turismo sostenible, desarrollo sostenible y cambio climático” financed by “Universidad Antonio de Nebrija” and “Fundación ACS”.

• Mireia FLUIXA: “Premio de Investigación de la Cátedra de Trabajo Autónomo” provided by “Caja de Ahorros del Mediterráneo (CAM), “Universitat de Valénci”a and “Federación de Autónomos ATA”.

• Alicia Zaragoza. Accesit “Premios de Estudia VLC Fundación InnDEA Valencia” Ayuntamiento de Valencia.

• Rafael Currás. “Premio al mejor Proyecto Fin de Carrera” Facultad de Estudios de la Empresa. Universidad Politécnica de Valencia.

• 7 Grants received form SOCRATES–REASMUS European program as Teaching staff mobility

• 1 Grants from Vicerrectorado de Investigación y Política Científica de la Universitat de València. For a Research Stay at Columbia Business School

• 1 Grant from Vice-Decanato de Relaciones Internacionales de la Facultar de Economia, for an English Language course in Scotland


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3-TEACHING 3.1. TEACHING at UNDERGRADUATE and POSTGRADUATE LEVEL Since 1994-1995, I have been teaching both in undergraduate and postgraduate levels in three Public and Private Universities in the Region of Valencia, and participating in several Master programs in other institutions

Year Type of contrat School

1994-1995 Assistant Professor Business Department University of Valencia

1997-2005 Associate Professor Business Faculty Polytechnic University of Valencia

2005-2008 Associate Professor in Private University

Business Faculty Catholic University of Valencia

2008-currently

“Profesor Contratado” (Tenured as Associate Professor)

Marketing Department University of Valencia

Participation in 13 Master Programs in Valencia3

• Master en Marketing e Investigación de Mercados (MIM) (UV) • European Master in Work, Organizational, and Personnel Psychology (WOP-P)

(UV) ERASMUS-MUNDUS l • Master Oficial en Dirección y Planificación del Turismo (MOPT) (UV) • International Master in Business Administration (IMBA) (UV) • Master Oficial en Gestión Sanitaria (MGS) (UCV) • Master Oficial en Gestión de Seguros, Análisis y Cobertura de Riesgos

Empresariales (MGSACRE) (UCV) • Master Oficial en Dirección de Negocios de Turismo y Ocio (MDNTO) (UCV) • Postgrado Universitario “Gestión Básica de la Empresa Ferroviaria” (UV) • Master Universitario Internacional en Turismo y Hostelería (UPV) • Master in Business Administration, MBA Executive (UCV) • Master in Business Administration: Global (UCV) • Master en Gastronomía, Cultura y Salud (VIU) • Diploma en Marketing Estratégico (título propio de la Universidad de Valencia y

Cámara de Comercio). Subjects Taught in undergraduate level

Marketing Management: introduction Marketing for Tourism Business Economics III Introduction to Marketing Marketing: Advertising & Communications Consumer Behaviour Introduction to Marketing 3 UV= Universitat de Valéncia, UCV= Universidad Católica de Valencia, UPV=Universidad Politécnica de Valencia, VIU: Valencian International University


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• Subjects taught in postgraduate level The nature of Retailing Service Distribution Channels Market Research Applied to Tourism Services Marketing Global Marketing Strategies Commercial Organisation and Market Analysis Market Research Marketing Management I and II Techniques for negotiating & Communicating Loyalty Strategies for gaining customers Relationship Management in Tourism Business Marketing for Health Services Marketing for Insurance Services Relationship Marketing and Customer Loyalty Services and Innovation Non-verbal Communication in intercultural settings


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3.2. TEACHING IN DOCTORATE LEVEL PHD PROGRAMME: “Scientific transformations and the quality of the research at university in the beginning of the third millenary” Catholic University of Valencia COURSE NAME: “PERCEIVED VALUE, CUSTOMER SATISFACTION AND DISSATISFACTION BEHAVIOUR IN THE CONSUMER EXPERIENCE” NUMBER OF HOURS: 20 hours/year YEARS: 2005-2006; 2006-2007; 2007-2008; 2008-09; 2009-10; 2010-11: 2011-12: 2012-13; 2013-14 3.3. PhD SUPERVISOR and MASTER THESIS SUPERVISOR Supervisor of 2 PhD Dissertations at Catholic University of Valencia

• Remedios Calero: “El comportamiento de lealtad del paciente: un análisis aplicado al Modelo Alzira” Defended 23rd May 2014. SOBRESALIENTE Cum Laude

• Elena Floristán: “Voluntariado y Megaeventos: análisis de la experiencia de consumo y perspectiva de gestión”. Defended 21st December 2011. SOBRESALIENTE Cum Laude

• Supervisor of more than 60 Master thesis in several programs in UV, UCV and UPV 3.4. TEACHING ABROAD In chronological order

1. TEACHING at Université Jean Monnet (Saint Étienne. France). Institut Universitaire en Technologie. March 2000. “Communication non Verbale: le langage secret dans les communcation interpersonnelle” (8 hours) (Grant EU Socrates)

2. TEACHING at Université Claude Bernard LYON 1 (Lyon, France). Institut Universitarie Professionnalisé (IUP Management) (Grant EU Socrates)

a. March 2001 “Marketing des Services: problémes et specificités” (7,5 hours)

b. May 2005. “Marketing Relationnel et Fidelization des Clents” (7,5 hours) c. March 2007 “Communication non Verbale” (8 hours)

3. Institut Catholique de Paris. Faculté de Sciences Economiques et Sociales (Paris, France). June 2008. “Commerce Equitable” (8 hours) (Grant EU Socrates)

4. Sassari Universty. Department of Economics and Business, (Sardinia, Italy) (Grant EU Socrates)

a. May 2013 “Non Verbal Communication in Intercultural settings” (6 hours) b. September 2014 “Non Verbal Communication in Intercultural settings” (6

hours)


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5. Sassari University Facoltà di Economia. Università degli Studi di Sassari. Polo Universitario di Olbia. Sardinia, Italy). Specialized Master ITMA (January 2014 “Customer Value experience in Tourism settings” (6 hours)

6. Teaching at Hochschule Bremen (Bremen, Germany) International Graduate Center. MBA Global Management and MBA International Tourism Management.

a. March 2015 “Services and Innovation” (30 hours) b. April 2014 “Services and Innovation” (30 hours)


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4- - MANAGEMENT EXPERIENCE 4.1. MANAGEMENT IN HIGHER EDUCATION FACULTY OF BUSINESS. CATHOLIC UNIVERSITY OF VALENCIA (2005-2008)

1. DEAN OF THE FACULTY OF BUSINESS From March 2005 to July2008 2. PRESIDENT of the COMISSION for the VERIFICATION of the NEW DEGREES

IN THE EUROPEAN HIGNER EDUCATION AREA May 2008 3. MEMBER of the BOARD OF DIRECTORS at the CATHOLIC UNIVERSTY OF

VALENCIA From March 2005 to July 2008 4. SECRETARY of the INSTITUT “ETHICS IN ECONOMIC BEHAVIOUR” “ÉTICA

DEL COMPORTAMIENTO ECONÓMICO” CATHOLIC UNIVERSTY OF VALENCIA From March 2005 to July2008

5. CO-DIRECTION of the INTERNATIONAL COURSE “ORGANISING AN

INTERNATIONAL COMPANY” PORGRAMMES SOCRATES ERASMUS. YEAR 2007-2008.

FACULTY OF BUSINESS. POLYTECHNIC UNIVERSTY OF VALENCIA (1997-2004). 1. HEAD OF MARKETING DEPARTMENT: (YEARS 1999-00/2000-01/2001-02/ 2002-

03). 2. HEAD OF INTERNATIONAL OFFICE (YEARS 1997-98/1998-99 /1999-00/2000-

01/2001-02). 3. MEMBER OF THE COMMITTEE FOR INNOVATIVE ACADEMIC METHODOS

(YEARS 1997-98/1998-99/ 1999-00/2000-01/2001-02). 4.2. BUSINESS EXPERIENCE 1. PERNOD RICARD. France (since April 2012) Member of the Board of Directors (Adminstrateure) 2. Decolevante S.L. GROUP ERIA Gandía (Valencia) 1993/1995 Marketing Planner for a Chemist Retailing Chain Research on customer service: satisfaction and service recovery 3. Intermón OXFAM Fondation for the Third World (Valencia) 1994/1995 Creation and Direction of the Local Committee in Gandia. Coordination of team of volunteers engaged in fundraising


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4. KP Foods. United Biscuits. London. (United Kingdom) 1991/1992 Assistant of Product Manager. 4.3. PROFESSIONAL AFFILIATIONS Member of American Marketng Association Member of Asociación Española de Marketing Member of Asociación Española de Estudios de Mercado y Opinión (until 2013) Member of Association Française de Marketing (Excellence) Member of Association d’Experts Scientifiques en Tourisme (until 2013)

Martina G. Gallarza1 Currently at UNIVERSIDAD DE VALENCIA ... · Martina G.Gallarza, Francisco...

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