Mari-Tech 2012 Exhibition and Conference – Re-birth of the Marine Technical Community

T-1002-G – Blue Riband – Refit of a marine engineering career

Martin Leduc

Developer Martin’s Marine Engineering Page – www.dieselduck.net

Biography Martin Leduc has been a professional mariner since completing a Marine Engineering Apprenticeship in 1999, at Vancouver’s BCIT Marine Campus, in concert with the BC Ministry of Highways. He’s worked primarily on ferries in British Columbia, Coast Guard vessels in the Pacific Region, large passenger ships in Alaska and the Caribbean. He is currently in his fourth year, working as Chief Engineer of an articulate tug and barge unit (ATB), moving clean petroleum products in the St Lawrence and Great Lakes area. Most marine engineering professionals, especially in Canada, know him by his moniker, dieselduck, which is also the web site address of Martin’s Marine Engineering Page. His hobby, online since 1999, is a website that offers a great deal of resources for the new or seasoned marine engineer, and general commercial ship enthusiasts. The website garners over 35,000 visits from all parts of the world, every month. Born in Montreal, schooled in the United States, he speaks fluently in French or English. He currently resides with his wife of ten years in Nanaimo, on Vancouver Island; together, they have three young boys, ages 6, 4, and 2. Description The presentation breaks all your guidelines about “branding and commercialization” of the presentation, but it is done as a way to illustrate a point. The aim of the presentation is to introduce Blue Riband to all levels of experienced Marine Engineers, and solicit a discussion, with the ultimate goal to achieve real world, implementable solutions, in a timely fashion. Blue Riband is a name given to a project that looks at various problems with the maritime industry's human capital supply. The major issues are well known, but there are also other far greater implications of our long and continued inaction. The project focusses on a fictional entity called Blue Riband, set in 2020. Blue Riband is a not for profit, employee cooperative, providing marine engineering services to the shipping community. Its overarching goal is high quality in service, and by default, sustainability on numerous aspects of the profession. Blue Riband takes a holistic approach to the shipping industry’s major problem, human resources at sea and ashore, and aims to make the profession more dynamic and adaptable, with the aim of becoming a standard for other nations.

Mari-Tech 2012 Exhibition and Conference – Re-birth of the Marine Technical Community

Yes, it is a grand scheme, but we’ve been hearing about dire predictions for over 15 years, about shortages of shipping professionals. These predictions are now upon us, and causing damage to our industry, yet, we have not heard of any viable solution that truly addresses the problems in the short, or long term. This shortage causes long term issues which have far greater implications than just filling sea-goings roles. The presentation’s aim is to present real solutions that are workable, but more importantly, a starting point for action. www.blueriband.ca

Refit of a Marine Engineering career

Blue Riband

Presentation Outline

� Introduction• About the presenter

• Observations of the industry

� About Blue Riband• What is Blue Riband

• Who we serve

• How we serve

• Solutions for Clients

• Plan for the Future

• Licensing Authority

• Solutions for Partners

• Quality above all

� Conclusion • Aims

• Benefits to business

• Expansion of activities

� Open Discussion

A Marine Engineer

� 1992 Heavy Duty Mechanic Certificate, Camosun College

� 1994 Diesel Marine Mechanic Certificate, Camosun College

� 1995-1999 Marine Engineering Apprentice

Pacific Marine Training Institute (BCIT Marine Campus)

BC Ministry of Transportation and Highways

Marine Branch (Ian Smart, Director)

A Marine Engineer

� Nov 1999 –Transport Canada Fourth Class Certificate

Canadian Coast Guard, working as oiler primarily, later as engineer

� Sept 2002 – Transport Canada Third Class Certificate

� April 2003 – Start Disney Cruise Line, 4th Engineer

� June 2004 – Start Royal Caribbean Cruise Line, 2nd Engineer

A Marine Engineer

� Sept 2006 - Work with Coast Guard, Fishing, as engineer

� March 2007 – Start “steady” work with SMIT, as 1st and Chief

� Oct 2008 – Start with VShips Canada, on ATB, as Chief

A Marine Engineer

� Participating Member of CIMarE since 1998

� Married for 10 years, three boys - 6, 4, and 2

� Modest house, two practical, 20 year old vehicles

� Passionate about my work

� www.dieselduck.net, started in 1999, 36,000+ visits/month

Observations - Benefits

� Stimulating work environment

� Satisfying work

� Enjoy the camaraderie

� Pride in being productive

� Importance in team, ship and overall industry

� Good pay (now)

� Good time off (work life balance)

� No work taken home

� Travel and adventure, to some extent

� Steady work, when you can get it

Observations - Issues

� Dysfunctional, antiquated and prohibitive licensing system

� Job market inconsistent

� Fragmented policies and enforcement

� Lack of experienced people / seafarers ashore making decisions

� Varying standards

� HR people are lost in the maritime world

� Most office staff, “owners” are lost in maritime world

� Lack of training

� Lack of relevant skills

� Protection of incompetence

� Tough career path from get go !

Observations - Issues

� Short term thinking

� Lack of foresight and planning for the future

� Plenty of money in system, plenty wasted

� Us versus them, me versus you

� “Young engineers are ignorant and think they know it all” attitude

� Old ships – increase workload, environmental footprint

� Owners unable to compete without cutting corners

� Dangerous and uncomfortable work environment

� Inconsistent hiring practices and messages

� Resistance to change

Observations - Results

� Shortage of qualified, licensed engineers

� Frustrated workforce

� Fragmented workforce and varying standards

� Difficult industry to work in

� Not appealing or welcoming to new engineers

� Family unfriendly

� Leaves the industry, very least, not committed

� High turnover

� Unsafe ships

� Costly in money, time, and safety

� Expensive for ship operators

Observations - Results

Blue Riband is a not for profit employee

cooperative, focused on quality in the delivery of

services to all aspect of sea-going marine

engineering.

A hybrid of “best practices” from…

Large shipping enterprise, crewing agency, Union,

Transport Canada, Class, International Shipping

Industry, Pilots Association, CIMarE, Class, & other

professional bodies – Doctors, PEng, Technologist.

Blue Riband is the nautical “award” given to

the fastest passenger ship, crossing the

Atlantic Ocean. First awarded in 1838.

To be fast, a ship has to be engineered to be

technologically superior. The work to achieve

the Blue Riband was / is primarily done by

the engineers and technologists, sailing and

ashore. Holding the Blue Riband demands a

great deal of expertise, foresight and

dedication.

What’s in a name

Who we servePartners

Informed, trained and vetted.

Quality focused and productive.

Willing partner in the success of

the client’s enterprise and the

cooperative now, and in the

future.

Ship Owner / Manager

Un coerced participant in the

program. Focused on growing

their business model.

Transport Canada, IMO, Class

An important part in quality

control and oversight.

How we serve

Specialized workforce that only a professional body can deliver

Quality focused. Internal and competing business interest kept

at bay by fact our “product” is singularly focused – high quality

human capital.

Long term mentality. Ships are major capital investments, that

need competent and steady expertise, to maintain optimal

performance from machinery and its personnel.

Strong partners in an enterprise’s success

Total Shipboard Engineering Crew Solution

Blue Riband provide Marine Engineering professionals, for

their client vessel’s shipboard operational needs.

Benefits to ship operators for this arrangement include...

� Consistent, predictable costs and services

� Skilled and motivated workforce

� Future engineering supply management and development

� Reduced bureaucracy and office staff costs

� Reduced training cost

Shore side technical support

Blue Riband provides Marine Engineering professionals for

short term shore side technical needs.

For instance

� Capital project support

� Accident investigation

� Technical procedures development

� Special training objectives and training facilities

� Clients have access to strong expertise base, for audits and

assessments of technical processes

Current Clients

� Canada Steamship Line – Great Lakes bulker

� BC Ferries – Passenger Ferries

� Atlantic Towing – Tug and Offshore

� SMIT Marine Canada - Tugs

� Oceanex – General Cargo

� Marine Atlantic – Passenger Ferries

� Algoma – Great Lakes Bulker and Tankers

Clients – BC Ferries

Blue Riband provides all necessary engineering officers for the Spirit of Vancouver

Island, at any time. The SOVI is just one vessels under contract.

The officers are familiarized to that class of vessel, and are competent in its systems,

on top of having being vetted for regulatory conformity.

BC Ferries no longer needs to manage their pay and benefits. They no longer have to

recruit engineers, a time consuming and specialized task, or to manage training

requirements, required or optional.

They can focus on their customer’s needs, and achieve their business goals, knowing

that their capital investments, are well looked after by competent personnel.

Engineering Cadets are the future,

yesterday, today, and tomorrow.

Young engineer ought to be sailing, and be

in position of authority onboard, as soon as

competence is achieved and demonstrated.

Engineers must progress through all the

ranks at a steady rate.

More experienced engineers, need to be

mentors, and focusing on shore side

operations, not necessarily sailing.

Ship owners need the expertise to make

sound decisions, from experienced seagoing

engineers, not MBA and accountants.

A modern Marine Engineering career

� We have incentives and legislated

motivation for ship operators to provide

training berths aboard Canadian fleets

� Established working relationships with

deep sea companies “Engineering Farming”

� Provide oversight and support to training

centers and engineering schools

� Embrace information sharing

� Established mentoring program

� Positive outlook on integration of foreign

trained engineers – Immigration liaison

support

� Networking with training and licensing

authorities world wide

� Participating in regulatory input such as

IMO Expert Working Groups, Transport

Canada (CMAC, etc.), Class, etc.

� Annual skills upgrading for Partners

� Blue Riband operates its own training

center, “one stop shop” with on site

accommodations

� Active in establishing and disseminating

“Best Practices”

Blue Riband champions Marine Engineering

and seafaring causes

� Equitable income tax scheme for Canadian

foreign going seafarers

� Active recognition of seafarer rights such as

Shore Leave, Communication access, etc.

� Outreach to seafarer welfare organizations

� Industry wide strategic government

policies

� Active Transport Canada role in regulation

enforcement

� Support for positive industry initiatives

Blue Riband is the sole authority delegated by the Government of Canada,

Minister of Transport, to examine and certify Marine Engineers across

Canada, according to its international obligations and standards.

Complete modernizing of Canada engineering examination and

licensing system was undertaken, independently verified by Class.

� To accepted IMO standards

� Consistent with leading seafaring nations

� Designed for positive success

� Real objectives, not “pie in the sky” ideals

� Streamlined for users

� Clear and predictable path

License Structure

No re-invention of the

wheel. Same license

structure that is common

worldwide, and have all

grown accustom to.

Standardized License Examination Process

Applicable to all license levels.

Tangible benefits for Blue Riband

partners

� Daily pay rate

� Day for day, month on

month off rotation

� Full suite of benefits from a self

funded plan

� Life insurance

� Defined contribution retirement

plan

� Paid travel – door to door

� Paid training and upgrading

� Legal protection and license

insurance

Non monetary benefits for

Blue Riband partners

� Sustainable, family friendly

career

� Participation in your future

� Clear career path

� Vetted ships

� Change ships without changing

companies

� Job outlook predictable

� Surrounded by professional

peers

� Progressive and positive

atmosphere

� Decreased anxiety, less stress,

� Better life quality

Who can be a partner

• New engineering cadets

• Immigrant engineers

• Licensed engineers

• Naval Engineers

• Related Experience

professionals

How to become a

Blue Riband Partner

1. Application

• Certification Assessment

• Experience Assessment

• Reference Checks

2. Interview for suitability

• English skills

• Technology skills

• Free form discussion

3. Simulator “Stress Test” for

seagoing positions

4. Probationary Period for 6

months

5. Junior Partner for one year

6. Full Partner

Consistent quality is the objective.

Quality means that work is performed

in varying conditions, by various

people, but results will be consistent

and can be planned on.

Having a process to plan and evaluate

tasks with efficiencies in mind, but to

gauge these against long term goals of

sustainability, under the overarching

umbrella of safely carrying out tasks.

Predictable results in every action

taken.

Fact based decision making principals

� ABC – Above and Beyond Compliance

� Continuous training and upgrading is

the cornerstone – give people the

confidence through education.

� Challenging the status quo and inviting

innovating ideas.

� Testing by pushing people out of their

comfort zones where practical

(simulator / sandbox).

� Strong and inclusive decision making

process.

� Transparency

� Active oversight, intrinsically built into

the processes.

� Third party oversight

Blue Riband is ISO 9001:2008 standards

certified.

The purpose is not only in attaining

certification to satisfy clients, but to the

fundamental commitment of Blue

Riband to constant improvements in the

delivery of services to our clients,

stakeholders and partners.

Decision making process is open,

transparent, and inclusive of the

stakeholders.

Three partners minimum involved

in procedural, standards setting,

and disciplinary decision.

Additional votes is provided to

stake holder, such as Transport

Canada, Class or other Quality

Assurance representative.

Additional votes is provided to

clients representative.

BRight Idea Program

An internal Blue Riband success program that solicits, analyses, and

champions new ideas, brought forth by any Partners, to improve the Quality

and Efficiency of Blue Riband.

A group of Partners meet monthly, to discuss new ideas and suggestions, and

present course of action on operational implementation.

Blue Riband improves its services, Blue Riband contributing Partner rewarded

with cash or other tangible benefit. Success !

Ultimate aim

� To improve the Marine Engineering profession by making it a credible and sustainable career choice from the start of a career.

� To modernize licensing standards and remove careers roadblocks.

� To get Marine Engineers in control of their profession.

� To increase training and match it to actual needs = increase quality

� To pool resources from ship operators in order to assure them a reliable supply of trained Marine Engineers, at sea and on shore, licensed to modern worldwide standards, far into the future.

Benefits to business models

� Stabilizing affect on the transient tendencies of the workforce

� Increased supply of experienced technical personal ashore

� Stabilizing affect on wages at sea and ashore

� Equalizing of “western” expertise representation at IMO

� Younger workforce at sea

� Sustainable career path for technical people

� Predictable cadet intake, matching more realistic needs rather than

marketer’s predictions

� Increased technology transfer into Canadian industry from “deep sea”

Benefits to business models

By consequence

� More adaption of technology

� Increased safety and reliability

� Increased production

� Decreased environmental footprint

� Increased export of Canadian expertise

� Better work / life balance – quality of life

� Peace and harmony…

Exportable Model

The goal is to make Blue Riband a model - a standard in itself -

exportable to different countries.

�Australia with similar

challenges potential adoptee of

model, possibly South Africa,

Venezuela.

�Countries with important

maritime needs, but suffering

from fractured maritime policies.

www.blueriband.ca

Blue RibandMore, online…

Introducing Blue Riband – Refit of a Marine Engineering Career

T-1002

Refit of a Marine Engineering career

Blue Riband

Presentation Outline

Introduction • About the presenter • Observations of the industry

About Blue Riband • What is Blue Riband • Who we serve • How we serve

• Solutions for Clients • Plan for the Future • Licensing Authority • Solutions for Partners • Quality above all

Conclusion • Aims • Benefits to business • Expansion of activities

Open Discussion

A Marine Engineer

1992 Heavy Duty Mechanic Certificate, Camosun College 1994 Diesel Marine Mechanic Certificate, Camosun College 1995-1999 Marine Engineering Apprentice

Pacific Marine Training Institute (BCIT Marine Campus) BC Ministry of Transportation and Highways Marine Branch (Ian Smart, Director)

A Marine Engineer

Nov 1999 –Transport Canada Fourth Class Certificate Canadian Coast Guard, working as oiler primarily, later as engineer

Sept 2002 – Transport Canada Third Class Certificate April 2003 – Start Disney Cruise Line, 4th Engineer June 2004 – Start Royal Caribbean Cruise Line, 2nd Engineer

A Marine Engineer

Sept 2006 - Work with Coast Guard, Fishing, as engineer March 2007 – Start “steady” work with SMIT, as 1st and Chief Oct 2008 – Start with VShips Canada, on ATB, as Chief

A Marine Engineer

Participating Member of CIMarE since 1998 Married for 10 years, three boys - 6, 4, and 2 Modest house, two practical, 20 year old vehicles Passionate about my work www.dieselduck.net, started in 1999, 36,000+ visits/month

Observations - Benefits

Stimulating work environment Satisfying work Enjoy the camaraderie Pride in being productive Importance in team, ship and overall industry Good pay (now) Good time off (work life balance) No work taken home Travel and adventure, to some extent Steady work, when you can get it

Observations - Issues

Dysfunctional, antiquated and prohibitive licensing system Job market inconsistent Fragmented policies and enforcement Lack of experienced people / seafarers ashore making decisions Varying standards HR people are lost in the maritime world Most office staff, “owners” are lost in maritime world Lack of training Lack of relevant skills Protection of incompetence Tough career path from get go !

Observations - Issues

Short term thinking Lack of foresight and planning for the future Plenty of money in system, plenty wasted Us versus them, me versus you “Young engineers are ignorant and think they know it all” attitude Old ships – increase workload, environmental footprint Owners unable to compete without cutting corners Dangerous and uncomfortable work environment Inconsistent hiring practices and messages Resistance to change

Observations - Results

Shortage of qualified, licensed engineers Frustrated workforce Fragmented workforce and varying standards Difficult industry to work in Not appealing or welcoming to new engineers Family unfriendly Leaves the industry, very least, not committed High turnover Unsafe ships Costly in money, time, and safety Expensive for ship operators

Observations - Results

Blue Riband is a not for profit employee cooperative, focused on quality in the delivery of services to all aspect of sea-going marine engineering.

A hybrid of “best practices” from… Large shipping enterprise, crewing agency, Union, Transport Canada, Class, International Shipping Industry, Pilots Association, CIMarE, Class, & other professional bodies – Doctors, PEng, Technologist.

Blue Riband is the nautical “award” given to the fastest passenger ship, crossing the Atlantic Ocean. First awarded in 1838. To be fast, a ship has to be engineered to be technologically superior. The work to achieve the Blue Riband was / is primarily done by the engineers and technologists, sailing and ashore. Holding the Blue Riband demands a great deal of expertise, foresight and dedication.

What’s in a name

Who we serve Partners Informed, trained and vetted. Quality focused and productive. Willing partner in the success of the client’s enterprise and the cooperative now, and in the future.

Ship Owner / Manager Un coerced participant in the program. Focused on growing their business model.

Transport Canada, IMO, Class An important part in quality control and oversight.

How we serve

Specialized workforce that only a professional body can deliver Quality focused. Internal and competing business interest kept at bay by fact our “product” is singularly focused – high quality human capital. Long term mentality. Ships are major capital investments, that need competent and steady expertise, to maintain optimal performance from machinery and its personnel. Strong partners in an enterprise’s success

Total Shipboard Engineering Crew Solution Blue Riband provide Marine Engineering professionals, for their client vessel’s shipboard operational needs. Benefits to ship operators for this arrangement include... Consistent, predictable costs and services Skilled and motivated workforce Future engineering supply management and development Reduced bureaucracy and office staff costs Reduced training cost

Shore side technical support Blue Riband provides Marine Engineering professionals for short term shore side technical needs. For instance Capital project support Accident investigation Technical procedures development Special training objectives and training facilities Clients have access to strong expertise base, for audits and

assessments of technical processes

Current Clients Canada Steamship Line – Great Lakes bulker BC Ferries – Passenger Ferries Atlantic Towing – Tug and Offshore SMIT Marine Canada - Tugs Oceanex – General Cargo Marine Atlantic – Passenger Ferries Algoma – Great Lakes Bulker and Tankers

Clients – BC Ferries Blue Riband provides all necessary engineering officers for the Spirit of Vancouver Island, at any time. The SOVI is just one vessels under contract. The officers are familiarized to that class of vessel, and are competent in its systems, on top of having being vetted for regulatory conformity. BC Ferries no longer needs to manage their pay and benefits. They no longer have to recruit engineers, a time consuming and specialized task, or to manage training requirements, required or optional. They can focus on their customer’s needs, and achieve their business goals, knowing that their capital investments, are well looked after by competent personnel.

Engineering Cadets are the future, yesterday, today, and tomorrow. Young engineer ought to be sailing, and be in position of authority onboard, as soon as competence is achieved and demonstrated. Engineers must progress through all the ranks at a steady rate. More experienced engineers, need to be mentors, and focusing on shore side operations, not necessarily sailing. Ship owners need the expertise to make sound decisions, from experienced seagoing engineers, not MBA and accountants.

A modern Marine Engineering career

We have incentives and legislated motivation for ship operators to provide training berths aboard Canadian fleets

Established working relationships with

deep sea companies “Engineering Farming” Provide oversight and support to training

centers and engineering schools

Embrace information sharing Established mentoring program Positive outlook on integration of foreign

trained engineers – Immigration liaison support

Networking with training and licensing authorities world wide

Participating in regulatory input such as

IMO Expert Working Groups, Transport Canada (CMAC, etc.), Class, etc.

Annual skills upgrading for Partners Blue Riband operates its own training

center, “one stop shop” with on site accommodations

Active in establishing and disseminating

“Best Practices”

Blue Riband champions Marine Engineering and seafaring causes Equitable income tax scheme for Canadian

foreign going seafarers Active recognition of seafarer rights such as

Shore Leave, Communication access, etc. Outreach to seafarer welfare organizations Industry wide strategic government

policies Active Transport Canada role in regulation

enforcement Support for positive industry initiatives

Blue Riband is the sole authority delegated by the Government of Canada, Minister of Transport, to examine and certify Marine Engineers across Canada, according to its international obligations and standards.

Complete modernizing of Canada engineering examination and licensing system was undertaken, independently verified by Class. To accepted IMO standards Consistent with leading seafaring nations

Designed for positive success

Real objectives, not “pie in the sky” ideals

Streamlined for users

Clear and predictable path

License Structure No re-invention of the wheel. Same license structure that is common worldwide, and have all grown accustom to.

Standardized License Examination Process Applicable to all license levels.

Tangible benefits for Blue Riband partners Daily pay rate Day for day, month on

month off rotation Full suite of benefits from a self

funded plan Life insurance Defined contribution retirement

plan Paid travel – door to door Paid training and upgrading Legal protection and license

insurance

Non monetary benefits for Blue Riband partners Sustainable, family friendly

career Participation in your future Clear career path Vetted ships Change ships without changing

companies Job outlook predictable Surrounded by professional

peers Progressive and positive

atmosphere Decreased anxiety, less stress, Better life quality

Who can be a partner • New engineering cadets • Immigrant engineers • Licensed engineers • Naval Engineers • Related Experience

professionals

How to become a Blue Riband Partner 1. Application

• Certification Assessment • Experience Assessment • Reference Checks

2. Interview for suitability • English skills • Technology skills • Free form discussion

3. Simulator “Stress Test” for seagoing positions

4. Probationary Period for 6 months

5. Junior Partner for one year 6. Full Partner

Consistent quality is the objective. Quality means that work is performed in varying conditions, by various people, but results will be consistent and can be planned on. Having a process to plan and evaluate tasks with efficiencies in mind, but to gauge these against long term goals of sustainability, under the overarching umbrella of safely carrying out tasks. Predictable results in every action taken. Fact based decision making principals

ABC – Above and Beyond Compliance Continuous training and upgrading is

the cornerstone – give people the confidence through education.

Challenging the status quo and inviting innovating ideas.

Testing by pushing people out of their comfort zones where practical (simulator / sandbox).

Strong and inclusive decision making process.

Transparency Active oversight, intrinsically built into

the processes. Third party oversight

Blue Riband is ISO 9001:2008 standards certified. The purpose is not only in attaining certification to satisfy clients, but to the fundamental commitment of Blue Riband to constant improvements in the delivery of services to our clients, stakeholders and partners.

Decision making process is open, transparent, and inclusive of the stakeholders. Three partners minimum involved in procedural, standards setting, and disciplinary decision. Additional votes is provided to stake holder, such as Transport Canada, Class or other Quality Assurance representative. Additional votes is provided to clients representative.

BRight Idea Program An internal Blue Riband success program that solicits, analyses, and champions new ideas, brought forth by any Partners, to improve the Quality and Efficiency of Blue Riband. A group of Partners meet monthly, to discuss new ideas and suggestions, and present course of action on operational implementation. Blue Riband improves its services, Blue Riband contributing Partner rewarded with cash or other tangible benefit. Success !

Ultimate aim

To improve the Marine Engineering profession by making it a credible and sustainable career choice from the start of a career.

To modernize licensing standards and remove careers roadblocks.

To get Marine Engineers in control of their profession.

To increase training and match it to actual needs = increase quality

To pool resources from ship operators in order to assure them a reliable supply of trained Marine Engineers, at sea and on shore, licensed to modern worldwide standards, far into the future.

Benefits to business models

Stabilizing affect on the transient tendencies of the workforce Increased supply of experienced technical personal ashore Stabilizing affect on wages at sea and ashore Equalizing of “western” expertise representation at IMO Younger workforce at sea Sustainable career path for technical people Predictable cadet intake, matching more realistic needs rather than

marketer’s predictions Increased technology transfer into Canadian industry from “deep sea”

Benefits to business models

By consequence More adaption of technology Increased safety and reliability Increased production Decreased environmental footprint Increased export of Canadian expertise Better work / life balance – quality of life Peace and harmony…

Exportable Model

The goal is to make Blue Riband a model - a standard in itself - exportable to different countries.

Australia with similar challenges potential adoptee of model, possibly South Africa, Venezuela.

Countries with important maritime needs, but suffering from fractured maritime policies.

www.blueriband.ca

Blue Riband More, online…

Issues with this concept

• Legallese • Bureaucracy • Cost / Seed money • Spearheading organization • Maritime community adoption • Deck side concern • Job of Unions, Government and Companies

Single biggest issue to concept

Selling a Marine Engineering career

Current reality of Marine Engineering career

A modern Marine Engineering career

Character of Marine Engineers

• Love beer • Are “frugal” • Engineers are self

confident people • Make do, and adapt easily • Work independently • Work out of the “limelight” • Tenacious and passionate • Creative

= Problems

Moving forward

• Spread the word • Interest from community • Identify champion organization • High level discussion with Transport Canada • Investigate interest from Ship-owners • Where do Unions stand on this • ?