1

Agenda

1. Martha Stewart Living – Alana 3

2. Magazine Performance – Kortney 5

3. Our Target and Yours – Daniel 7

4. Special Executions – Ryan 9

5. Advertising Options – Shalini 10

2

Our Mission

Elevate life- More

beautiful, creativity

for everyone

“Well rounded

person”

Engagement in life vs.

existence - DIY,

cooking, decor

3

Martha Stewart Living Content

Five basic themes: food & entertainment, decorating & home, collecting, gardening, holiday& crafts.

Outstanding photography (simplistic, elegant, creative)

Print subscriptions have increased and are likely to keep increasing due to popularity with DIY

4

Why Advertise in a Magazine?

1. More Exposure

2. Higher Circulation

3. Tangible Advertising

5

Martha Stewart Living Performance

TOTAL CIRCULATION: 2,088,788

RATE BASE: 2,050,000

◦ Delivered 1.9% bonus circ over our rate base

in 1H ‘13

NEWSSTAND: 142,551

◦ Premium pricing—one of the highest

newsstand prices among all women’s

magazines ($4.99)

SUBSCRIPTIONS: PRINT 1,946,236

We Are Beating Our Competition

For the age demographic

of women 25-44 Martha

Stewart Living’s growth

was up 11%

While competitive

magazines…

◦ Oprah (-19%),

◦ Everyday with Rachael Ray

(-16%)

◦ Real Simple (-11%),

◦ Redbook (-9%), and

7

McDonalds Market is Our Market

In the 18-34 age range our circulation rates (1,753,000) are higher than similar media offerings.

The demographics

where we excel include

your target audience!

8

Special Executions- Cooking With

Chef Dan Coudreaut!

#1 in my Class, The Four

Seasons… Now I’m Flippin’

Burgers?

• Magazine

Ad/Editorial

• Website Video

Series

• Sweepstakes

9

Ad Specs

½⅓⅔

1

½⅔1

⅓

10

Ad Specs

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Contact Martha Stewart Living

Kortney Carr:

◦ kacarr2@illinois.edu

Daniel Heiberger:

◦ daniel.heiberger60@gmail.com

Ryan Hamrick:

◦ rhamric2@illinois.edu

Shalini Rangnani:

◦ rangnan2@illinois.edu

Alana Gleason:

◦ akgleas@illinois.edu

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