MARTHA C. ANDERSON MY LINKEDIN PROFILE 214-725-7499 cell Dallas, Texas 75205 Mcabizz@gmail.com

SENIOR-LEVEL EXECUTIVE A high performance executive offers a track record of success in building, developing, and leading teams to achieve improved sales and customer service, turnaround lackluster revenue results, and achieve successful product and market launches. Excels in managing in Fortune 500 environments as well as startup and early stage operations, defining and driving plans to align products with customer demand and advance top/bottom-lines. Known for analyzing and identifying ways to enhance business results through process improvements and creation/adoption of best practices.

AREAS OF EXPERTISE

P&L / Organizational Management – Sales & Marketing Strategies and Implementation – Client Relations/ServiceOperations Oversight – Product Marketing – Strategic Planning – PR – Training & Development – Startups & Growth

SELECT CAREER HIGHLIGHTS

Served as Acting COO for SafeCo Land Title from 1999 to 2001, helping improve revenues and reduce costs; revamped entire operations over period of two years, tripling income while reducing expenses 50%, and positioned company for acquisition, meeting with potential owners to negotiate the final sale.

Authored the book How to be Unique, Different, or Better than Your Competition and implemented the strategy at GE, enabling them to differentiate their appliance sales strategy for their competition.

Drove sales turnaround of Pulte Home Corporation’s Dallas division (the 2nd largest division in the US) and restored financial solvency, turning an annual loss of $5M into an annual profit of $30M in 24 months.

Created an asset financial performance review system for Pulte Home Corporation that identified under-performing investments, leading to strategic redirection and a $30M annual improvement to the bottom line.

PROFESSIONAL OVERVIEW

MCA BUSINESS STRATEGIES, INC. 1996-PRESENTA management consulting company that provides mentoring on business strategies, sales and marketing, and public speaking for a wide-range of clients, including Fortune 500 firms.

CEO AND PRESIDENTProvides comprehensive management and operations consulting, specializing in strategic direction, positioning, and redirection, product branding and launching, and corporate/product turnarounds and growth.

Works with multiple Fortune 500 businesses and industry leaders, including GE, DuPont, New York Life, Lutron Lighting, Guardian Life, Shlagel Lock, Wilsonart, and Leggett & Platt.

Guides corporate leadership on marketing and sales strategies that more effectively reach and convert customers. Creates and leads training, workshop sessions and public speaking for a diverse set of clients, including real estate,

manufacturing, financial service, and retail operations.

CLIENT SUCCESS STORIES

As Vice President of Sales and Vice President of National Accounts for Leggett and Platt, doubled the amount of business revenue generated through national accounts.

MARTHA C. ANDERSON 214-725-7499 | Mcabizz@gmail.com | Page 2 Guided DuPont in developing new uses for existing product lines to expand market penetration and sales.

Trained and developed New York Life’s sales force on a comprehensive list of sales strategies, from prospecting clients to closing sales and providing customer service/follow-through.

PULTE HOME CORPORATION 1986-1996A Fortune 500 company and the largest residential builder in the US.

DIVISION PRESIDENTAdvanced though positions of increase scope and accountability, including VP of National Quality Control, VP of National Purchasing, Corporate VP of Marketing, Executive VP of Marketing, and Division President. Duties/achievements include:REVENUE GROWTH & TURNAROUND STRATEGIST

Managed full P&L responsibility for $60M business; built a dynamic team of 2,000+ sales consultants recognized annually as “Top Producers” nationwide.

Established the company as one of the top builders in the Kansas City metroplex within one year. Initiated in-house production of marketing and management training programs, resulting in a multi-million dollar

savings and reduced employee turnover. Created and implemented cohesive marketing plan that resulted in multiple awards, including “Ad Campaign of the

Year” and “Marketing Director of the Year.” Awarded “Best Design of the Year” and “Subdivision of the Year” in 1994 and 1995 based on quality product, design,

and customer service after the sale. Hired and developed teams capable of achieving “exceptional” ratings on customer satisfaction surveys. Researched and created numerous award winning new products designed to respond to changing customer

demand.

BUSINESS PLANNING & PROCESS IMPROVEMENT LEADER

Served as member of six person team which included the Chairman, President, and CFO; directed development of a national corporate business plan and led strategic transition from operations-driven to customer-driven business.

Developed a system to allocate a $400M land asset portfolio based on market performance data, cycle trends, and risk analysis which improved strategic and financial business planning.

Conducted extensive research of Fortune 500 company’s Total Quality Management processes in order to design an in-house program for Pulte that was adopted as “best practice” organization-wide.

Reduced manufacturing and product costs 7% in one year, representing more than $1M in annual savings. Negotiated and secured land positions with creative financial arrangements, consistently producing high volumes. Designed metrics that measured most “efficient” allocation of sales and marketing dollars throughout company. Created motivational and incentive-based compensation programs that elevated sales companywide.

*Career Note: Other professional experience includes part time work as a Certified Trainer for Texas Health Resources, instructing fitness and health classes that include aerobics, senior’s medicine, yoga, and water classes.

EDUCATION

BA, Journalism and Marketing – LOUISIANA STATE UNIVERSITY