Mars Global Enterprise Self-Service Analytics Journey · Defining Self Service Analytics in Mars...
Transcript of Mars Global Enterprise Self-Service Analytics Journey · Defining Self Service Analytics in Mars...
Mars Global Enterprise Self-Service Analytics Journey
Zee Shah
Global Analytics Lead
Mars Incorporated.
# T C 1 8
Agenda
• Introduction to Mars Incorporated.
• Our journey on Self Service Analytics to date
• Scaling our Self Service capability
• Self Service Analytics Portal
• Lessons Learnt
Can you name a Mars brand?
W
Proudly operatingsince
Operating in morethan
Global HQ
in McLean,
Virginia,U.S.
Creating some of theworld’s
brands andproducts
In excessof
a year in netsalesTen of our brands
are worth morethan
The FivePrinciplesQuality Responsibility Mutuality Efficiency Freedom
guide all we do, uniting Associates acrossgeographies,
cultures andgenerationsdrinks
MARS WRIGLEYCONFECTIONERY
FOOD
DRINKS
MARSEDGE
PETCARE
From humble beginnings in Frank C. Mars’ kitchen
more than a century ago, Mars remains true to our
roots as a family-owned business. We make some of
the world’s best-loved brands, offering diverse
products and services for people and their pets.
Collaborating in
454
We employ
72,000+Associates in
Petcare
We’re made up of morethan
115,000talented individuals
About me
Why we are doing this…
• Market our Digital Mars Incorporated. brand
• Networking with other organizations
• Solving business problems together
• Talent Acquisition
From Traditional to Modern BI & Analytics
• Lots of Excel Spreadsheets!• Complicated Formulae & Pivot Tables
• Excel files almost 1GB!
• Typical List Reports. Lots of Tables!
• Silo BW Systems
• No trusted centralized Data Source
• Copy & Pasting into PowerPoints and emailing across in meetings
Digitization of Mars – Data Analytics
• Data Lake – The new data universe!
• Minimum viable products delivered in Agile 12 week sprints
• “Solving mysteries” through advanced analytics
• User Centricity & Design Thinking
• Using Tableau to build visualizations to help the business understand their data
Our journey on Self Service Analytics to date
Defining Self Service Analytics in Mars
“Self Service Analytics in Mars is a business driven initiative to raise data literacy of our
associates by empowering them with the tools, enablement & an active communityfor them to be able to generate their own
insights on local and enterprise data”.
Key Components for Self Service Enablement
DATA
ACCESSGOV ER NA NCE
COMMUNITY
Community
Self sustaining analytics community creating
culture of analytics
Robust security & data classification policy
GovernanceData Access
An effective Data Catalogue for data
access
PORTAL
Portal
A landing page for users to
access resources
TRAINING
SUPPORT
Support
Self service analytics support
model
Structured skill path video based
learning
Training
Enabling
Self-Service
Analytics
Our journey so far…The birth of Self Service Analytics – 2 man team
Jan
2018
Aug
2018
Tableau On-boarding Calls begin – Bi/Weekly
Tableau Doctor Days Begin
Bootcamp’s delivered on Tableau
Sep
2018
myAnalytics Ambassador Programme Launch
Dec
2017
+ 100 Desktop licenses
Mars & Tableau Workshop in France
Hagenau
Soft Launch – now 8 man team
June
2018
Oct
2018Analytics of Us
Scaling myAnalytics –Ambassador
Programme Live
Zee Shah joins Mars
Oct
2017
50 associates enabled with self service analytics!
April
2018
Go-Live moved from September to June!
“I’ve just unlocked a potential annual saving of
£1.4m!”
Upgrade Server to 32 Core
+ 100 Desktop licenses
Scaling our Self Service Analytics Capability
Visualization Examples – Analytics of Us
XX XX XX XX XX XX
Self Service Ambassadors
Manila
Shanghai
Mexico-City
Seoul
Mumbai
São Paulo
Jakarta
Los Angeles
DelhiOsaka
Calcutta
Moscow
Buenos Aires
London
Cairo
Teheran
Karachi Dhaka
Berlin
ChicagoSan Francisco
Toronto
Washington
Rio de Janeiro
Paris
Istanbul BeijingMadrid
Oslo
Vienna
Sankt-Petersburg
Sydney
Canberra
Perth
AstanaUlaanbaatar
SamaraNovosibirsk
Anadyr
Cape Town Durban
Windhoek
Mogadishu
Asmara
Accra
Dakar
NiameyN‘Djamena
Unalaska
Fairbanks
Seattle
New Orleans
San José
Brasilia
Porto Velho
El Goléa
Benguela
Mbuji-Mayi
Maputo
Gibraltar
Dar es Salaam
HarareLa Paz
Santiago
Quito
Lima Darwin
Melbourne
Wellington
Port Moresby
TokyoNew York
Targeted Site Approach & Standing up Ambassadors Ambassador Approach
+
Self Service Analytics User Journey
1. Self Service Analytics Awareness
2. Log onto myAnalytics Portal3. Generate
Insights & Share4. Community
Word of Mouth
Ambassador
Community Events
Sign-up for On-boarding Call
Get trialLicense
What is myAnalytics?
Best Practices
Web Based Learning
Create Dashboards &
Reports
Publish to Tableau Server
Measuring Success
Post in myAnalytics
Yammer group
Democratization of Data through Minimal Viable Products – Data Assets
SELF-SERVICE REPORTING
ACHIEVING DATA UBIQUITY - DATA ASSETS IN THE LAKE
MVP
Marketing
MVP
HR
MVP
Sales
MVP
Finance
MVP
Supply chain
MVP
Manufacturing
MVP
CRM
MVP
Corporate
MVP go-live
Users to access Tableau and flexibly report on the published Data Assets
below searchable via a Data Catalogue
Support Model for Self Service Analytics
SELF SERVICE
Self Serve Community
Ongoing Training
Tableau Doctor Sessions
Infrastructure/Performance Issue
Mars Service Desk
Fun
ctio
nal
Issu
es
Enablement team after launch to
help drive Tableau adoption
Elite Support
MyAnalytics Portal
T
a
b
l
e
a
u
P
r
e
p
What’s next?Introduce Data
Prep Tools & Data CatalogContinue to Build/Nurture
Ambassadors
Users to
Load Own Data in DLMobile Analytics
Portal Enhancements
Automate Manual
Processes
Democratize Data
Collaboration between Mars and Tableau
• Using Tableau to enable Self-Service at Mars as well as other strategic analytics projects
• Working with Tableau partners (Interworks & Promatix Ltd) to provide modern analytics dashboards
• Working hand in hand with the different departments of Tableau:
• Customer Success – Mars Success Plans for Strategic Projects & Measuring Success
• Professional Service – Providing Specialist Expert & Advice on enabling Self Service using Tableau
• Pre-Sales and Sales Team – Tableau Doctor Days, On-boarding Calls, Hackathon’s, etc.
Self Service Analytics Portal
Self Service Analytics Portal
Tableau Prep
Lessons Learnt
Lessons Learnt
Measure your success
Make data as accessible
as possible. Even if it’s
spreadsheets! Building Internal
Champions Programme
Have a robust ongoing
enablement plan
Don’t be afraid to fail –
apply learnings
continuously
Automate administrative
tasks as much as possible
i.e. Licensing
Think about the
outcomes of what you
want to achieve
Commencing
the journey
Thank you for listening…
…please don’t forget to provide feedback via the App!
LinkedIn: Zee Shah – Global Analytics Lead
Email: [email protected]