Maroon X. Maroon X pad that will meet€¦ · 5 Launch Brief: Maroon X CONFIDENTIAL TARGET MARKETS...

1 Launch Brief: Maroon X CONFIDENTIAL

Americo Sales Representatives:

We are pleased to introduce to you our latest innovation in the chemical free and wood floor restoration category…Maroon X. Although the Americo Maroon EPP is widely accepted becoming one of our top selling products, there were applications where customers requested a product with increased aggressiveness. With over two years in development and field testing we now have the Maroon X pad that will meet or exceed the performance requirements in the most demanding applications.

Maroon X is ideal for use in deep scrubbing or complete stripping of coated floors. Its increased aggressiveness will reduce the time required to complete that task. It’s also ideal for restoration of wood floors with urethane coating. Side by side testing of Maroon X against major competition has proven we offer the highest performance. We feel Maroon X will not only save labor but will be a more economically priced solution providing a superior Price/Value relationship for the user. Maroon X can be private branded for those distributors who prefer to go to market under their own brand.

This Launch Brief will provide you all of the needed sales, competitive comparative data, technical information and marketing materials for immediate sales presentations. If you have any questions or would like to provide your feedback please feel free to contact your Americo Regional Sales Director.

Sincerely,

John Miller Executive VP of Sales and Marketing Americo Manufacturing Company


MAY 13, 2019

MAROON X EXTREME

AMERICO MAROON X

CHEMICAL FREE, HEAVY DUTY RESTORATION PAD

IDEAL FOR EXTRA HEAVY DUTY WOOD FLOOR REFINISHING AND FAST REMOVAL OF COATINGS ON ALL

TRADITIONAL FLOORING.

CONFIDENTAL: The following information is confidential and is intended to inform Americo employees of Americo’s new product – Maroon X


CONTENTS

Product Features, Advantages and Benefits ................................................................... 3

Target Markets ..................................................................................................................... 5

Technical Overview ............................................................................................................. 5

Properties .............................................................................................................................. 6

Americo Stripping Pad Selection ....................................................................................... 7

Competitive Testing ............................................................................................................. 8

How to use ............................................................................................................................ 8

Stock Codes ......................................................................................................................... 9

FAQs .................................................................................................................................... 10


PRODUCT FEATURES, ADVANTAGES AND BENEFITS

Feature Advantage Benefit

Increased abrasive content • Faster finish removal • Proven to remove scuffs on wood

floor polyurethane finishes in 1 pass.

• Lower cost in use • Consistent results • Longer cut life

Tighter web construction

• More abrasive points of contact to the floor

• Reduces time • Improved results

Enhanced binder system

• Improved abrasive adhesion • Longer cut life

Uniform grit control

• Consistent cut characteristic

• Limits irregular scratch patterns that may cause swirls

Maroon X Specs:

Thickness: 8mm

Finished Weight: 31 oz/yd2

Maroon X Microscopic Picture


TARGET MARKETS

Maroon X is a thin heavy duty chemical free deep scrub and stripping pad that can be used wet (water or neutral detergent) or dry for the removal of floor finish on any commercial floor.

Target Markets

· All educational facilities

· BSC’s

· Healthcare facilities

· Retail chains

· Hospitality

Key Value Selling Propositions

· Extra aggressive for use on the more demanding stripping applications

· Provides longer and more consistent “cut” life

· Lower acquisition cost vs leading competitor

· Private labelling available


TECHNICAL OVERVIEW

PROPERTIES

Property Value Thickness (nominal)

0.31 in. 8 mm

Weight 31 osy 1051 gsm

Fiber Type Synthetic

Binder System Thermosetting Resins

Binder Application Spray/Dip

Abrasive Application Spray/Dip

Abrasive Yes

Color Maroon

Pack 10 per case


AMERICO MAROON PADS SELECTION

MAROON EPP COMPARED TO MAROON X

Maroon EPP Maroon X

MAROON CONDITIONING

• Use: For light cleaning on wood and for use to add scratch patterns in between laying new coats of urethane.

MAROON EPP

• Use: For removal of floor finish, wet or dry, without the need for harsh chemicals.

MAROON X

• Use: a) For heavy duty removal of floor finish without harsh chemicals.

b) For restoration (removal) of urethane coats on wood floors.

Least Aggressive

MAROOON CONDITIONING

Very Aggressive

MAROON EPP

Extreme Aggressive

MAROON X

Least Aggressive to Most Aggressive


COMPETITIVE TESTING

Maroon EPP MAROON X SPP 3M Durability

% Weight Loss - Average of 2 Tests 8.1 2.2 6.8 Use: 20" Pad Weight Loss % after 10 Passes on 175 rpm Machine Over 1 - 4" Slip Resistant Tape (Wet)

Abrasivity on Schiefer

Initial - 2500 revs,gms tile removed 5.1 6.9 6.9 Extended - 10,000 revs, gms tile removed 18.6 25.5 15.6

Abrasivity After 10 Passes over Slip Resistant Tape

Post Use - 2500 revs, gms tile removed 3.1 4.2 3.2

Post Use - 10000 revs, gms tile removed 8.1 15.2 9.86

All Test Data Below is average of 2 Test

Finish Removal # of passes to remove 5 coats

Square Scrub Machine (Dry) 3 3 3


Finish Removal (Initial) 175 rpm on Standard Electric Machine (wet) # of passes to remove 5 coats

Coat # 5 4 3 3


Finish Removal (Post Use) 175 rpm on Standard Electric Machine (wet) # of passes to remove 5 coats

Coat # 5 14 10 13


HOW TO USE

1. Dust mop the floor using TrapEze Disposable Dusting Sheets 2. You have the option to use wet or dry.

a) Wet: • Mop the floor with neutral detergent or plain water • Scrub the floor using standard speed or oscillating machines • Pick up solution with a wet/dry vac • Thoroughly rinse the floor with plain water • Once dry, dust mop using TrapEze Disposable Dusting Sheets • Apply new coatings

b) Dry: • After dust mopping, scrub using a standard speed or oscillating machine • Pick up dust using a wet/dry vacuum • Dust mop using TrapEze Disposable Dusting Sheets • Apply new coating

STOCK CODES

Floor Pads

Stock Code Pad Size Pads Per Cs. Case Weight Case Cube

420912 12" 10 2.17 0.43

420913 13" 10 2.55 0.51

420914 14" 10 2.95 0.59

420915 15" 10 3.49 0.76

420916 16" 10 3.86 0.76

420917 17" 10 4.35 0.86

420918 18" 10 4.87 0.96

420919 19" 10 5.43 1.07

420920 20" 10 6.02 1.19

42091218 12" x 18" 10 3.95 0.65

42091420 14" x 20" 10 5.12 0.83

42091428 14" x 28" 10 7.16 1.16

42091432 14" x 32" 10 8.18 1.33

Hand Pads


510107 6" x 9" 20 1.36 0.45

510112 6" x 9" 60 5.10 1.23

Octopus Pads


541008 4.5" x 10" 48 3.52 0.68

Additional sizes available on request


FAQS

Q: Where can I use Maroon X?

A: You can use Maroon X on any hard surface flooring including wood.

Q: What types of machines do I use Maroon X?

A: You can use any standard speed and oscillating machines.

Q: Is Maroon X used wet or dry?

A: Maroon X can be used both wet or dry. When using wet, no harsh chemicals are required and it is recommended to use a neutral cleaner or plain water.

Q: When would I use Maroon X instead of Maroon EPP?

A: You can use Maroon X in exactly the same applications as EPP but it is ideally used in the toughest stripping or wood floor restorations.

Q: What is the average lifespan of Maroon X?

A: Pad life will vary by use and care but you can expect a minimum of 50,000 sf of use for removal of floor finishes. Life will be 1000 linear feet per pad on wood floor restoration.

Q: What sizes are available with Maroon X?

A: All standard sizes, including rectangular for oscillating machines, are available.

1.0 DescriptionThe Maroon X is a constructed of synthetic fibers in a textured nonwoven fabrication. Abrasive particles are distributed throughout and bonded to the nonwoven construction with thermosetting resins.

2.0 Properties

Maroon X extreme chemical-free, heavy-duty floor restoration pad

3.0 Use

This pad is designed to aggressively strip and deep scrub floors for a chemical-free removal of floor finishes. It may be used either wet or dry. Ideal for extra heavy-duty wood floor refinishing, also ideal for fast removal of coatings from floors like VCT, Terrazzo and others.

4.0 ConstructionThe Maroon X is constructed of synthetic fibers and thermosetting resins that will not be notably affected by water or cleaners normally used for floor maintenance.

5.0 LabelingLabeling is to clearly identify product, size, and quantity. Americo brand or private label is available for this product.

6.0 Directions for Use

Dust mop using TrapEze® Disposable Dusting Sheets or sweep floors prior to stripping. Use the Maroon X Extreme pad until soil and finish are removed from floor or desired appearance is achieved. Pick up water residue with a mop, wet vacuum or automatic scrubber. Rinse floor and let dry prior to recoating or opening to traffic. If used dry, vacuum or dust mop using TrapEze® Disposable Dusting Sheets to remove the residue.

7.0 Product CareTo prolong the life of this product, it may be washed using a hose with a pressure spray nozzle to remove soil. To dissolve heavy soil or finish, this pad may be soaked in detergent or diluted stripping solution prior to washing.

8.0 SizesDisc Size (Diameter) Center Hole(O.D. ± 0.06 inch)12 inch 3.25 inch13 inch 3.25 inch14 inch 3.25 inch15 inch 3.25 inch16 inch 3.25 inch17 inch 3.25 inch18 inch 3.25 inch19 inch 3.25 inch20 inch 3.25 inchRectangular Size12 inch x 18 inch14 inch x 20 inch 14 inch x 28 inch 14 inch x 32 inch Additional sizes available.Check for availability on additional center hole dimensions.

PRODUCT SPECIFICATIONS

Note: Due to the intrinsic properties of the material and variable conditions of use, there may be slight variations in the specifications and results. Please contact Americo with any questions or concerns.

Americo Manufacturing Company, Inc.1-800-241-9902www.americomfg.com

2019Rev. 04/04/19Maroon X extreme Product Specifications

Property Value

Thickness 0.31 in8 mm

Weight 31 osy1051 gsm

Fiber Type Synthetic

Binder System ThermosettingResins

Binder Application Spray/Dip

Abrasive Application Spray/Dip

Abrasive Yes

Color Maroon

Pack 10 per case

Chemical-free, Heavy Duty Floor Restoration PadPromote sustainability with the environmentally preferred Maroon X extreme floor pad.

• No harsh chemicals needed

• Ideal for extra heavy-duty wood floor refinishing, also ideal for fast removal of coatings from floors like VCT, Terrazzo and others

• Aggressively strips and deep scrubs for a chemical-free removal of floor finishes

• May be used wet or dry

• Recommended for use on rotary and oscillating floor machines

www.americomfg.com

800.849.6287

Maroon X extremeExtremely AggressiveUse for heavy duty removal of floor finish. Also ideal for restoration (removal) of urethane coats on wood floors.

Maroon EcoPrep “EPP”Very AggressiveUse for removal of floor finish, wet or dry, without the need for harsh chemicals.

Maroon ConditioningLeast AggressiveUse for light cleaning on wood and for use to add scratch patterns in-between laying new coats of urethane.

www.americomfg.com

Round Pad

Rectangular Pad

Octopus Pad

Hand Pad

12" 12" x 18" 4.5" x 10" 6" x 9"

13" 14" x 20"

14" 14" x 28"

15" 14" x 32"

16"

17"

18"

19"

20"

Other sizes available.

Where can I use Maroon X?You can use Maroon X on any hard surface flooring including wood.

What types of machines do I use Maroon X?You can use any standard speed or oscillating machine.

Is Maroon X used wet or dry?Maroon X can be used both wet or dry. When using wet, no harsh chemicals are required and it is recommended to use a neutral cleaner or plain water.

What are the differences in the Maroon X extreme, Maroon EcoPrep “EPP” and the Maroon Conditioning Floor Pads?

When would I use Maroon X instead of Maroon EPP? You can use Maroon X in exactly the same applications as EPP, but it is ideally used in the toughest stripping or wood floor restorations.

What is the average lifespan of Maroon X?Pad life will vary by use and care, but you can expect a minimum of 50,000 square feet for use for removal of floor finishes. Life will be 1000 linear feet per pad on wood floor restoration.

What sizes of Maroon X pads are available?

Maroon X. Maroon X pad that will meet€¦ · 5 Launch Brief: Maroon X CONFIDENTIAL TARGET MARKETS...

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