MARLA ROYNE STAFFORD, Ph.D.

1839 Moonbow Falls Street

Henderson, NV 89044

901-336-2752

marla.stafford@unlv.edu

ADMINISTRATIVE AND ACADEMIC APPOINTMENTS

ACADEMIC ADMINISTRATIVE APPOINTMENTS

University of Nevada-Las Vegas, Las Vegas, NV

Harrah College of Hospitality

Executive Associate Dean and William F. Harrah Distinguished Chair 7/19-present

Serve as the Chief Academic Officer of the Harrah College of Hospitality with about 45 full time faculty

members, 25 staff members, and about 2200 students undergraduate, master’s and Ph.D. students. Oversee all

faculty and student academic affairs including research, curriculum, program development and enhancement,

student advising and career services, alumni services, student success, faculty development and management.

University of Memphis, Memphis, TN

Fogelman College of Business & Economics

Interim Dean, 5/18 – 6/19

Led a college of about 97 full-time faculty members, 33 staff members and about 3000 undergraduate, master’s

and Ph.D. students. Provided financial, curriculum, research, program, and strategic leadership for the college.

Duties include strategic planning, financial management, fund-raising, relationship building, AACSB

leadership, outreach, program development, interdisciplinary program development, faculty development and

management, marketing and brand development,

Director (and Founder), PSI-Center for Workplace Diversity & Inclusion, 1/19 – 5/19

Founded a new interdisciplinary center housed within the Fogelman College of Business to stimulate research,

training and activities related to diversity and inclusion in the workplace. Developed a center advisory board,

scheduling numerous upcoming activities, and working with the university research group and the Greater

Memphis community to build a range of partnerships.

Department Chair, Department of Marketing & Supply Chain Management, 8/05 – 5/18 (Interim Chair from 8/05 -

3/06)

Led a department of 19 full-time faculty members, about 10 adjunct faculty members, nearly 500

undergraduate students and about 12 Ph.D. students. Managed all aspects of the department with two majors,

four minors, and all statistics/decision science courses for the entire college. Involved with program

development and management, financial management, external relationships and outreach, AACSB

accreditation, faculty development and management.

MBA Advisor, 9/04 – 9/05

Coordinated activities related to the department’s role in the MBA program. This included course

development, pedagogical leadership, program promotion, and student advising.

University of North Texas, Denton, TX

College of Business Administration, Department of Marketing & Logistics

Ph.D. Coordinator, 8/99-5/01

Coordinated all activities related to the department’s Ph.D. program. This included curriculum development,

doctoral student recruiting, development and administration of comprehensive exams, program promotion and

doctoral student advising. Elected chair of the college Ph.D. committee for 2000-2001.

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ACADEMIC APPOINTMENTS

University of Memphis, Memphis, TN

Fogelman College of Business & Economics

Tenured Full Professor of Marketing, 8/04 – 8/19

Senior Research Fellow, Le Bonheur Center for Healthcare Economics, 12/14 – 8/19

Great Oaks Foundation Professor of Marketing, 6/13 – 6/18

First Tennessee Professor of Marketing, 8/11 - 7/14

Suzanne Downs Palmer Research Professor of Marketing, 8/05 - 8/06

Assistant/Associate Professor of Marketing, 8/01 - 8/04 (Granted Tenure in 2003)

School of Public Health

Affiliate Faculty, 2014 – 2019

University of North Texas, Denton, TX

College of Business Administration, Department of Marketing & Logistics

Associate Professor of Marketing with Tenure - 7/99 - 8/01

Assistant Professor of Marketing, 6/93 - 6/99

Tracy Locke Advertising (Sponsored by the Advertising Educational Foundation), Dallas, TX

Visiting Professor, Summer 1995

University of Georgia, Athens, GA

Terry College of Business Administration

Teaching/Research Assistant, Department of Marketing, 9/89 - 5/93

Rollins College, Winter Park, FL Crummer Graduate School of Business and School of Continuing Education

Adjunct Professor, 1989

Orlando College

Adjunct Instructor, 1986

PROFESSIONAL WORK EXPERIENCE

Marketing Consultant and Executive Speech Coach, 1993-present

Senior Sales Promotion Coordinator, Tupperware Home Parties, Orlando, FL 1988-1989

Regional Marketing Coordinator, Cardinal Retirement Villages, Sanford, FL 1986-1987

Editor/Writer, Creative Services, Philip Crosby Associates, Winter Park, FL 1984-1986

General Manager & Managing Editor, Florida Tourist News, Fort Lauderdale and Orlando, FL 1982-1983

Freelance Writer, 1981-1993

EDUCATION

Ph.D. College of Business Administration, Department of Marketing

University of Georgia, Athens, GA. (1993)

M.B.A. With Honors, Marketing Concentration, Crummer Graduate School of Business

Rollins College, Winter Park, FL. (1988)

B.A. Speech Communication, University of Arizona

Tucson, AZ. (1981)

Certificate in Diversity and Inclusion (E-Cornell) - May 2019

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HONORS AND DISTINCTIONS

Recognitions/Honors/Awards Related to Research & Scholarly Contributions

2018 Recipient, Best Article of the Year Award, Journal of Current Issues and Research in Advertising

2017 Recipient, Alumni Association Distinguished Research Award, University of Memphis

2017 Top 10 Paper in the Field in 2016, Neuromarketing Science & Business Association

2016 Best Paper of the Promotions Track, Society for Marketing Advances

2016 Recipient, Ivan Preston Outstanding Contribution to Research Award, American Academy of Advertising

2016 Recipient, American Academy of Advertising Research Fellowship

2016 Honorable Mention, Best Conference Paper Award, Global Marketing Conference

2015 Best Paper of the Promotions Track, Society for Marketing Advances

2015 George Johnson Preeminent Publication Award, FCBE, University of Memphis

2015 Nominee, Eminent Faculty Award, University of Memphis

2015 Recipient, Association for Consumer Research, Transformative Consumer Research Grant Competition

2014 Finalist, Best Article of the Year, Journal of Consumer Affairs

2014 Senior Research Fellow, Methodist Le Bonheur Center for Healthcare Economics

2014 Winner, Marketing Science Institute “Social Interactions and Social Media Marketing” Research Competition

2014 George Johnson Preeminent Publication Award, FCBE, University of Memphis

2014 Society for Marketing Advances, Doctoral Consortium Faculty

2013 Recipient, University of Memphis Fogelman College of Business Great Oaks Foundation Professorship

2012 Overall Best Paper Award, 2012 American Marketing Association Marketing & Public Policy Conference

2011 Recipient, American Academy of Advertising Research Fellowship

2011 Recipient, University of Memphis First Tennessee Professorship

2011 IFTI Research Fellow, Intermodal Freight Transportation Institute

2011 Society for Marketing Advances, Doctoral Consortium Faculty

2010 Faculty Research Fellow, Michigan State University, Children’s Central

2010 Best Paper Award, International Conference on Learning and Administration in Higher Education

2009 Recipient, Alumni Association Distinguished Research Award, University of Memphis

2008 First Faculty Scholar-Activist for the ACCI-Consumers Union Connect Program

2008 Named as the Number 1 Publisher in the top advertising journals, Journal of Advertising

2006 Recipient, American Academy of Advertising Research Fellowship

2005 Recipient, Suzanne Downs Palmer Research Professorship

2003 Nominee, Suzanne Downs Palmer Research Professorship

2002 Recipient, Best Article of the Year Award, Journal of Advertising

2001 Nominee, University of North Texas Toulouse Scholar Award

2000 Nominee, University of North Texas Toulouse Scholar Award

1998 Named as a Leading Publisher in the top advertising journals, Journal of Advertising

1997/1998 Recipient, University of North Texas Developing Scholar Award

1997/1998 Recipient, Professional Development Institute Research Fellowship Award

1997 Recipient, American Academy of Advertising Research Fellowship

1995 Recipient, ANBAR Citation of Excellence, Emerald Publishing

1994 Recipient, Journal of Insurance Regulation Nationally Competitive Research Award

1992 Recipient, Media Research Club of Chicago Annual Nationally Competitive Research Award

Recognitions/Honors/Awards Related to Teaching

2015 Nominee, Fogelman College of Business Creative Teaching Excellence Award

2012 Recipient, Hormel Teaching Excellence Award, Marketing Management Association

2012 Nominee, University of Memphis Thomas W. Briggs Excellence in Teaching Award

2010 Recipient, Outstanding Educator Award, Memphis Chapter of Hadassah

2005 Nominee, University of Memphis Thomas W. Briggs Excellence in Teaching Award

2001 Nominee, University of North Texas Shelton Outstanding Teaching Award

1999 Nominee, University of North Texas President’s Council Teaching Award

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Recognitions/Honors/Awards Related to Teaching (continued) 1997 Recipient, University of North Texas Student Association Honor Professor Award

1996 Recipient, Professing Woman Award, UNT Women’s Roundtable

1996 Faculty Advisor (UNT) for Promotional Products Association (PPA) National Student Competition Southwest

District 3rd Place Team

1996 Nominee, UNT Council of Business Students Outstanding Teaching Award

1995 Selected for Advertising Educational Foundation Visiting Professor Program

1995 Nominee, University of North Texas Student Association Honor Professor Award

1994 Nominee, UNT Council of Business Students Outstanding Teaching Award

1994 Faculty Advisor (UNT) for PPA Student Competition Southwest District 2nd Place Team

Recognitions/Honors/Awards Related to Service, Leadership and Other Academic Activities

2018 Honoree, Memphis Business Journal’s Super Women in Business

2017 Recipient, Honorary Membership Award, National Society of Leadership and Success,

University of Memphis Chapter

2015 Selected through Competitive Application for 2016 Leadership Germantown Class

2014 President, American Academy of Advertising

2013 Nominee, Dr. William E. Porter Advisor of the Year Award, University of Memphis

2013 Professional Development One Semester Paid Leave Awarded

2008 Recipient, Dean’s Service Award, Fogelman College of Business and Economics

2006 University of Memphis President’s Nominee for the Tennessee Regents’ Academic Leadership Institute

2005 Recipient, International Radio & Television Society Faculty-Industry Seminar Fellowship

2000 Recipient, Outstanding Reviewer Award, Journal of Advertising

1996 Recipient, American Academy of Advertising Industry Fellowship

1994 Recipient, Direct Marketing Education Foundation Fellowship, Direct Marketing Institute

1992 Doctoral Consortium Fellow, American Marketing Association

1988 MBA Graduation with Honors, Rollins College

1988 Beta Gamma Sigma, Rollins College

LEADERSHIP AND PROFSSIONAL DEVELOPMENT

Association to Advance Collegiate Schools of Business Deans Conference, February 2019

Council for Advancement and Support of Education (CASE) Seminar on Development for Deans and

Academic Leaders, November 2018

New Memphis Institute, Leadership Development Intensive, October 2018

Association to Advance Collegiate Schools of Business New Deans Seminar, June 2018

Andrew Hayes Process Workshop, Mississippi State University, March 2018

Association to Advance Collegiate Schools of Business Advisory Board Seminar, Feb. 2018

Graduate of 2016 Leadership Germantown Class

Association to Advance Collegiate Schools of Business Accreditation Seminar, May 2015

Moderation/Mediation, University of Kansas “Stats Camp,” Summer 2013

Tennessee Board of Regents Academic Leadership Institute, 2006-2007

International Radio & Television Society Faculty-Industry Seminar, 2006

Faculty Development in International Business, University of South Carolina, Summer 2002

Vector Marketing Corporation, Sales and Marketing Institute, Summer 2000

Direct Marketing Institute for Professors, Direct Marketing Educational Foundation, June 1994

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GRANTS, CONTRACTS AND RESEARCH AWARDS

2018 Principal Investigator, “Understanding Adolescents Responses to Cyberbullying:

Coping and Dealing with their Emotional Health,” Le Bonheur Center for Healthcare

Economics, $8000.

2015 Principal Investigator, “Understanding Treatment Decisions among Adolescents and

Young Adults: The Role of Coping with Gender and Identity Issues,” Le Bonheur Center

for Healthcare Economics, $1500.

2015 Co-Principal Investigator, “Identity and Gender Issues: Exploring Gender Issues Among

Young Women with Cancer,” Association for Consumer Research, Transformative

Consumer Research Grant, $1,200.

2015 Co-Principal Investigator, “Strategies for Understanding Resistance to Engaging in

Sustainable Behaviors,” University of Memphis, Sustainability Green Fee Funded Project,

$8,000.

2014 Co-Principal Investigator, “It’s Just Semantics: A Multi-Method Psycholinguistic

Investigation of Language Effects in Online Customer Reviews,” Marketing Science

Institute, $7,500.

2013 Co-Principal Investigator, “To Touch or Not to Touch: The Role of Cognition, Affect and

Product Knowledge in Haptic Information Processing.” Fogelman College of Business &

Economics, University of Memphis, $8000.

2012-2013 Co-Principal Investigator, “Factors Affecting School Walking Decisions in Urban

Environments Near Rail and Truck Corridors,” Center for Intermodal Freight

Transportation Studies, $124,567.

2012-2013 Co-Investigator, “Salsa, Sabor y Salud: Reducing Diabetes Risk in Latino Families in

Memphis and Shelby County,” Sub-contract of grant awarded to YMCA by the Tennessee

Department of Health. Tennessee Department of Health, $140,000.

2012 Consultant, “Civilian Aeromedical Evacuation Sustainment Training (CAEST),”

University of Memphis, Supported by the United States Department of Defense.

2012 Co-Principal Investigator, “Classifying and Understanding eWOM: An Application of the

Economics of Information Framework,” Fogelman College of Business & Economics,

University of Memphis, $7000.

2011 Principal Investigator, “Developing Effective Advertising Strategies for Recruiting Long

Haul Truck Drivers,” Intermodal Freight Transportation Institute, $50,000.

2011 Co-Principal Investigator, “Using Product Placement to Promote Healthy Eating

Behavior among Children,” Awarded by the American Academy of Advertising, $1500,

and the Le Bonheur Center for Healthcare Economics, $2000.

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2006 Co-Principal Investigator, “Direct-to-Consumer Advertising: A Look at Erectile

Dysfunction Medications,” American Academy of Advertising, $2150.

2004 Co-Principal Investigator, “The Differential Value of Information in Industrial Purchase

Decisions: Applying an Economics of Information Framework,” Fogelman College of

Business & Economics, University of Memphis, $7000.

2003 Co-Principal Investigator, “Technological Dimension of Logistics Service: An Extension

of the Logistics Service Quality Construct,” FedEx Center for Supply Chain Management,

University of Memphis, $1100.

2000 Principal Investigator, “Tensile Pricing: Its Use and Effectiveness in Advertising for Retail

and Professional Services,” Summer Research Fellowship, College of Business

Administration, University of North Texas, $6400.

1999 Co-Principal Investigator, “Partnerships for Promotion: Corporate Sponsorship and Non-

Profit Organizations on the World Wide Web: Consumer Perceptions, Attitudes and

Behaviors,” Research Opportunities Program, University of North Texas, $2500.

1998 Co-Principal Investigator, “Uses and Gratifications of the World Wide Web,”

In-Kind Research Grant, Digital Marketing Systems, Lewisville, TX, $20,000.

1998 Co-Principal Investigator “Gratifications of Web Use,” Summer Research Fellowship

College of Business Administration, University of North Texas, $5400.

1997 Professional Development Institute Research Fellowship Award, College of Business

Administration, University of North Texas, $ 2200.

1997 Principal Investigator, “Promoting the Price of Retail Services: A Comparative

Assessment,” Research Opportunities Program, University of North Texas, $2620.

1997 Principal Investigator, “Tangibilizing the Service Offering: The Effects of Preference

Heterogeneity, Advertising Strategy, and Gender on Radio Commercial Effectiveness,”

American Academy of Advertising Research Fellowship, $1750.

1996 Junior Faculty Summer Research Award, University of North Texas, $3500.

1995 Principal Investigator, “An Investigation of Source Effects in Services Advertising,”

Research Initiation Grant, University of North Texas, $1800.

1995 “An Investigation of Motivation-Based Segments of Television Home Shoppers,”

Small Grants Program, University of North Texas, $750.

1995 Junior Faculty Summer Research Award, University of North Texas, $3500.

1994 Principal Investigator, “GREENSCALE: Development and Validation for a

Measure of Environmental Concern,” Research Initiation Grant, University of North

Texas, $2000.

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1994 Co-Principal Investigator, “Service Quality in the Insurance Industry: Consumer

Perceptions vs. Regulatory Perceptions,” National Public Policy Grant awarded by the

Journal of Insurance Regulation/National Association of Insurance Commissioners, $5000.

1994 Principal Investigator, “Development of a Scale to Assess Bank Service Quality,” Faculty

Research Initiative, College of Business Administration, University of North Texas,

$2550.

1994 Junior Faculty Summer Research Award, University of North Texas, $3500.

1993 Principal Investigator, “Tangibility in Services Advertising: Fact or Fiction?”

Research Initiation Grant, University of North Texas, $3500.

1992 Principal Investigator, “An Evaluation of the Effectiveness of the Appeal and the Medium

Within a Classification of Services,” (Dissertation Research) Media Research Club of

Chicago Annual Research Award, $2000.

1992 Ph.D. Student Research Award, Terry College of Business, University of Georgia, $2000.

1991-1993 Comer Fellowship Award, Department of Marketing, Terry College of Business

University of Georgia, $2000/yr.

SELECTED INVITED PRESENTATIONS

Distinguished Visiting Professor, University of Waikato, September 2019

University of Colorado, College of Media, Communication and Information, Boulder, CO, 2017

School of Public Health, University of Memphis, Memphis, TN, 2017, 2016, 2015

Stockholm School of Business, Stockholm, Sweden, 2016

University of Memphis Personal Branding Conference, Memphis, TN, 2016, 2015

Intermodal Freight Conference, Intermodal Freight Transportation Institute, Memphis, TN, 2015

Commercial Vehicle Training Association Annual Conference, Memphis, TN, 2015

University of Melbourne, Melbourne, Australia, 2015

University of Waikato, Hamilton, New Zealand, 2015

Queensland University of Technology, Brisbane, Australia, 2015

Children’s Central, Michigan State University, 2015

Doctoral Consortium Faculty, Society for Marketing Advances, 2014, 2011

American Council on Consumer Interests, 2012

Consumer Union, Yonkers, New York, 2009

Villanova Distinguished Speaker Series, Center for Marketing & Public Policy Research, 2008

Hangzho University, Hangzho, China, 2005

CURRENT AND PAST BOARD MEMBERSHIP

Member, Board of Directors, Find Your Fabulosity, Orlando, FL – 2018 - present

Member, Research Development Board, Dugga, Digital Assessment Systems, 2016 – present

Member, Board of Directors, Crews Center for Entrepreneurship, Memphis, TN, 2018 - 2019

Member, Board of Directors, STEM4Fem, Memphis, TN, 2018 - 2019

Member, Management Team, Memphis City Sound Chorus, 2018 - 2019

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RESEARCH ACTIVITIES

Refereed Journal Articles

Coleman, Josh, Marla B. Royne (Stafford) and Kathrynn Pounders, (Forthcoming), “Pride, Guilt, and Self-

Regulation in Cause-Related Marketing Advertisements,” Journal of Advertising.

Jha, Subhash, Sathyaprakash Balaji Makam, Marla B. Royne, and Nancy Spears, (Forthcoming), Haptic

Information Processing and Need for Touch in Product Evaluation, Journal of Consumer Marketing.

Rademaker, Claudia, Marla B. Royne and Mikael Andehn (In press), “On Managerial-Consumer Eco-Harmful

Media Perceptions and Eco-Conscious Attitudes: Understanding the Green Media Context,” Journal of Advertising

Research.

Vashisht, Devika, Marla B. Royne and Sreejesh S. (2019), “What We Know and Need to Know About the

Gamification of Advertising: A Review and Synthesis of the Advergame Studies,” European Journal of Marketing,

53 (4), 607-634.

Pounders, Kathrynn, Marla B. Royne and Seungae Lee (2019), “The Influence of Temporal Frame on Shame and

Guilt Appeals,” Journal of Current Issues & Research in Advertising, 40 (3), 245-257.

Jha, Subhash, George D. Deitz, Phillip Hart and Marla B. Royne Stafford (2019), “Sales Promotions for Preorder

Products: The Role of Time‐of‐Release,” Psychology and Marketing, 36, 9, 875-890.

Lee, Younghwa, Sukki Yoon, Youngwoo Lee and Marla B. Royne (2018), “How Liberals and Conservatives

Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising,” Journal of Public Policy

and Marketing, 37 (1), 108-118.

Rademaker, Claudia and Marla B. Royne (2018), “Thinking Green: How Marketing Managers Select Media for

Consumer Acceptance,” Journal of Business Strategy, 39 (2), 30-38.

Fox, Alexa K. and Marla B. Royne (2018), “Private Information in a Social World: Assessing Consumers’ Fear and

Understanding of Social Media Privacy,” Journal of Marketing Theory and Practice, 26 (1-2), 72-89

Bhat, Subodh, Susan Myers, and Marla B. Royne (2018), “Interracial Couples in Ads:

Do Consumers' Gender and Racial Differences Affect Their Reactions?” Journal of Current Issues & Research in

Advertising, 39 (2), 160-177.

Royne, Marla B., Jeff Thieme, and Marian Levy (2018), “How to Create Environmentalists: The Best Motivators,”

Journal of Business Strategy, 39 (1), 53-60.

Fox, Alexa K, George Deitz, Marla B. Royne and Joe Fox (2018), “The Face of Contagion: Consumer Response to

Service Failure Depiction in Online Reviews,” European Journal of Marketing, 52 (1/2), 39-65

Pounders, Kathrynn, Seungae Lee and Marla B. Royne (2018), “The Effectiveness of Guilt and Shame Ad Appeals

in Social Marketing: The Role of Regulatory Focus,” Journal of Current Issues & Research in Advertising, 39 (1),

37-51. (Received the 2018 Journal of Current Issues and Research in Advertising Best Article of the Year

Award)

Peasley, Michael, Joshua Coleman and Marla B. Royne (2018), “Charitable Motivations: The Role of Prestige and

Identification,” Service Industries Journal, 38 (5-6), 265-281.

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Royne, Marla B., Christine Kowalczyk, Marian Levy and Alexa Fox (2017), “Milk, Juice or Cola? Exploring the

Effect of Product Placement on Children’s Attitudes and Behavior,” Health Marketing Quarterly, 34 (2), 128-141.

Hart, Phillip and Marla B. Royne (2017), “Being Human: How Anthropomorphic Presentations Can Enhance

Advertising Effectiveness,” Journal of Current Issues & Research in Advertising, 38 (2), 129-145.

Willis, Erin and Marla B. Royne (2017), “Online Communities and Chronic Disease Self-Management,” Health

Communication, 32, (3), 269-278.

Royne, Marla B, Stephanie Ivey, Marian Levy, Alexa K. Fox and Susan Roakes (2016), “Marketing Active

Transportation to School to Improve Children’s Health: Utilizing Parental Perspectives from an Inner-City

Environment,” Health Marketing Quarterly, 33 (4), 353-368.

Diekman, Connie, Marian Levy, Robert Murray, Marla Stafford and Jeremy Kees (2016), “A Preliminary

Examination of Facts Up Front: Survey Results from Primary Shopper and At-Risk Segments,” Journal of the

Academy of Nutrition and Dietetics, 116 (10), 1530-1536.

Deitz, George, Marla B. Royne, Coco Huang, Josh Coleman and Michael Peasley (2016), “EEG-Based Measures

versus Panel Ratings of Super Bowl Advertisements: Predicting Social Media Based Behavioral Response,” Journal

of Advertising Research, 56 (2), 217-227. (Selected as one of the 10 most relevant publications in

neuromarketing in 2016 and inclusion in the 2017 Neuromarketing Yearbook).

Kowalczyk, Christine and Marla B. Royne (2016), “Exploring the Influence of Mothers’ Attitudes toward

Advertising on Children’s Consumption of Screen Media,” International Journal of Consumer Studies 40 (5), 610-

617.

Vashisht, Devika and Marla B. Royne (2016), “Advergame Speed Influence and Brand Recall: The

Moderating Effects of Brand Placement Strength and Gamers’ Persuasion Knowledge,” Computers in Human

Behavior (63), October, 162-169

Royne, Marla B, Jeff Thieme, Marian Levy, Jared Oakley and Laura Alderson (2016), “Transforming Consumer

Concern to Action: What Green Marketing Can Do,” Journal of Business Strategy, 37 (3), 37-43.

Royne, Marla B., Susan D. Myers, George Deitz and Alexa Fox (2016), “Risks, Benefits, and Competitive

Interference: Consumer Perceptions of Prescription Drug vs. Dietary Supplement Advertising,” Journal of Current

Issues & Research in Advertising, 37 (1), 59-79.

Yang, Yong, Stephanie S. Ivey, Marian C. Levy, Marla B. Royne, and Lisa M. Klesges (2016), “Active Travel to

School: Findings from the Survey of US Health Behavior in School-Aged Children, 2009-2010,” Journal of School

Health, 86 (6), 464-471.

Willis, Erin and Marla B. Royne Stafford (2016), “Health Consciousness or Familiarity with Supplement

Advertising: What Drives Attitudes Toward Dietary Supplements?” International Journal of Pharmaceutical and

Health Care Marketing, 10 (2), 1-18.

Levy, Marian, Marla B. Royne and Robert Koch (2016), “Civilian-Military Interface in Catastrophes Requiring

Aeromedical Evacuation,” International Journal of Emergency Management, 12 (2), 136-151.

Ivey, Stephanie, Marian Levy, Marla B. Royne, Kranthi Guthikonda, and Kelsi Ford (2015), “Impact of Freight

Traffic on School Walking Decisions in Urban Environments,” Journal of Transportation Management, 25 (2), 43-

55.

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Lister, Cameron, Marla B. Royne, Hannah Payne, Ben Cannon, Carl Hanson, and Michael Barnes (2015), “The

Laugh Model: Reframing and Rebranding Public Health through Social Media,” American Journal of Public

Health, 105 (11), 2245–2251.

Rademaker, Claudia, Marla B. Royne, and Richard Wahlund (2015), “Eco-harmful Media Perceptions and

Consumer Response to Advertising,” Journal of Cleaner Production, 108 (December), 799-807.

Balaji, M.S., Subhash Jha and Marla B. Royne (2015), “Customer E-complaining Behaviors using Social Media,”

Service Industries Journal, 35 (11/12), 633-654.

Thieme, Jeff, Marla B. Royne, Subhash Jha, Marian Levy and Wendy Barnes McEntee (2015), “Factors Affecting

the Relationship between Environmental Concern and Behaviors,” Marketing Intelligence and Planning, 33 (5),

675-690.

Davis, Brennan, Marla B. Royne Stafford and Chris Pullig (2014), “How Gay-Straight Alliance Groups Mitigate

the Relationship between Gay-Bias Victimization and Adolescent Suicide Attempts,” Journal of the American

Academy of Child and Adolescent Psychiatry, 53 (December), 1271-1278.

Jha, Subhash, Marla B. Royne and Ankit Kesharwani (2014), “The Interplay of Website Aesthetics and Information

Quality on Website Trust,” Journal of Digital and Social Media Marketing, 2 (3), 269–280.

Royne, Marla B., Carol C. Bienstock and Tracy Cosenza (2014), “Key Advertising Components and Media

Channels for Recruiting Long Haul Truck Drivers,” Journal of Transportation Management, 24 (2), 31-44.

Royne, Marla B., Alexa Fox, George Deitz and Tyler Gibson (2014), “The Effects of Health Consciousness and

Familiarity with DTCA on Perceptions of Dietary Supplements, Journal of Consumer Affairs, 48 (3), 515-534

Kees, Jeremy, Marla B. Royne and YoonNa Cho (2014), “Regulating Front-of-Package Nutrition Information

Disclosures: A Test of Industry Self-Regulation versus Other Popular Options,” Journal of Consumer Affairs, 48

(1), 147-174. (Finalist – 2014 Best Paper of the Year Award)

Myers, Susan D., Marla B. Royne and George Deitz (2014), “Program-Ad Congruence: Integrating Advertising and

Entertainment,” International Journal of Advertising, 33 (1), 61-90.

Kowalczyk, Christine and Marla B. Royne (2013), “Celebrity Brands: The Moderating Role of Celebrity Worship

on Attitudes and Intentions,” Journal of Marketing Theory & Practice, 21 (2), 211-220.

Mathur, Sunil, Marian Levy and Marla B. Royne (2013), “The Role of Cancer Information Seeking Behavior in

Developing and Disseminating Effective Smoking Cessation Strategies: A Comparison of Current Smokers,

Former Smokers and Never Smokers,” Journal of Communication in Healthcare, 6 (1), 61-70.

Marian Levy, Robert Koch and Marla B. Royne (2013), “Self-Reported Training Needs of Emergency Responders

in Disasters Requiring Military Interface,” Journal of Emergency Management, 11 (2), 143-150.

Hart, Phillip, Shawn Jones and Marla B. Royne (2013), “The Human Lens: How Unprimed Anthropomorphic

Reasoning Varies by Product and Enhances Value Perception,” Journal of Marketing Management, 29 (1-2), 105-

121.

Spears, Nancy, Marla B. Royne and Eric Van Steenburg (2013) “Are Celebrity-Heroes Effective Endorsers?

Exploring the Link between Hero, Celebrity, and Advertising Response,” Journal of Promotion Management, 19

(1), 17-37.

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Smith, Rachel, George Deitz, Marla B. Royne, John Hansen, Marko Grünhagen, and Carl L. Witte (2013), “A

Cross-Cultural Examination of Online Shopping Behavior: A Comparison of Norway, Germany, and the U.S.,”

Journal of Business Research, 66, 328-335.

Royne, Marla B., Jennifer Martinez, Jared Oakley, and Alexa Fox (2012), “The Effectiveness of Benefit Type and

Price Endings in Green Advertising,” Journal of Advertising, 41 (4), 85-102.

(Reprinted in “Green Advertising and the Reluctant Consumer,” Routledge-Taylor & Francis, 2015.)

Kowalczyk, Christine and Marla B. Royne (2012), “Are Products More Real on Reality Shows? An Exploratory

Study of Product Placement in Reality Television Programming,” Journal of Current Issues & Research in

Advertising, 33 (2), 248-266.

Deitz, George, Susan D. Myers and Marla Royne Stafford (2012), “Understanding Consumer Response to

Sponsorship Information: A Resource-Matching Approach,” Psychology & Marketing, 29 (4), 226-239.

Cervetti, Michael, Marla B. Royne and J. Michael Schaffer (2012), “The Use of Performance Control Charts in

Business Schools: A Tool for Assessing Learning Outcomes,” Journal of Education for Business, 87 (4), 247-252.

Liu, Gensheng (Jason), Mohammad M. Amini, Emin Babakus, and Marla B. Royne Stafford (2011), “Handling

Observations with Low Interrater Agreement Values,” Journal of Analytical Sciences, Methods and

Instrumentation, 1 (2), 9-18.

Royne, Marla B., Marian Levy and Jennifer Martinez (2011), “Public Health Implications of Environmental

Concern and Willingness to Pay for an Eco-Friendly Product,” Journal of Consumer Affairs, 45 (2), 329-343.

Myers, Susan D., Marla B. Royne and George Deitz (2011), “Direct to Consumer Advertising: Exposure, Behavior,

and Policy Implications,” Journal of Public Policy & Marketing, 30 (1), 110-118.

Royne Stafford, Marla B., Tim Reilly, Stephen J. Grove and Les Carlson (2011), “The Evolution of Services

Advertising in a Services-Driven National Economy: An Analysis of Progress and Missed Opportunities,” Journal

of Advertising Research, 51 (1), 136-152.

Bienstock, Carol C. and Marla B. Royne, (2010), “Technology Acceptance and Satisfaction with Logistics

Services,” International Journal of Logistics Management, 21 (2), 271-292.

Mittal, Banwari and Marla B. Royne (2010), “Consuming as a Family: Modes of Intergenerational Influence on

Young Adults,” Journal of Consumer Behaviour, 9 (4), 239-257.

McKenzie, Karen and Marla B. Royne (2009), “Defining and Understanding Communications Planning: A Current

Assessment and an Exploratory Study,” Journal of Promotion Management, 15 (July), 341-356.

Royne, Marla B. and Susan W. Myers (2008), “Recognizing Consumer Issues in DTC Pharmaceutical

Advertising,” Journal of Consumer Affairs, 42 (1), 60-80.

Bienstock, Carol C., Marla B. Royne, Dan Sherrell and Thomas F. Stafford (2008), “An Expanded Model of

Logistics Service Quality,” International Journal of Production Economics, 113 (May), 205-222.

Poston, Robin and Marla B. Royne (2008), “Rating Scheme Bias: Using Ratings in E-Commerce,” Journal of

Organizational and End User Computing, 20 (4), 45-73.

Stern, Barbara B., Marla B. Royne, Thomas F. Stafford and Carol C. Bienstock (2008), “Consumer Acceptance of

Online Auctions: An Application and Extension of the TAM,” Psychology & Marketing, 25 (7), 619-636.

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Savitskie, Katrina, Marla B. Royne, Elif Sonmez, Marko Grünhagen, and Carl L. Witte (2007), “Norwegian

Internet Shopping Sites: An Application & Extension of the Technology Acceptance Model,” Journal of Global

Information Technology Management, 10 (4), 54-74.

Bienstock, Carol C. and Marla B. Royne (2007), “The Differential Value of Information in Industrial Purchasing

Decisions: Applying an Economics of Information Framework,” International Journal of Physical Distribution and

Logistics Management, 37 (5), 389-408.

Rotfeld, Herbert J. and Marla Royne Stafford (2007), “Toward a Pragmatic Understanding of the Advertising &

Public Policy Literature,” Journal of Current Issues and Research in Advertising, 29 (1), 67-80.

Bienstock, Carol C. and Marla Royne Stafford (2006), “Measuring Involvement with the Service: Scale Validation

and Managerial Implications,” Journal of Marketing Theory & Practice, 14 (Summer), 209-221.

Stafford, Marla Royne, Ashley Kilburn, and Barbara B. Stern (2006), “The Effects of Reserve Prices on Bidding

Behaviour in Online Auctions,” International Journal of Internet Marketing and Advertising, 3 (3), 240-253.

Stafford, Marla Royne, Thomas F. Stafford and Joel Collier (2006), “Dimensions of Environmental Concern:

Validation of Component Measures,” Interdisciplinary Environmental Review, 8 (1), 43-61.

Stern, Barbara B. and Marla Royne Stafford (2006), “Individual and Social Determinants of Winning Bids in

Online Auctions: A Behavioral Perspective,” Journal of Consumer Behaviour, 6 (January/February), 43-55.

Stafford, Marla Royne (2005), “International Services Advertising: Defining the Domain and Reviewing the

Literature,” Journal of Advertising, 34 (Spring), 65-85.

Carlson, Les, Stephen J. Grove and Marla Royne Stafford (2005), “Perspectives on Advertising Research: Views of

Winners of the AAA Outstanding Contribution to Research Award,” Journal of Advertising, 34 (Summer), 117-

149.

Stafford, Marla Royne, Ashley J. Kilburn and Charlotte A. Allen (2005), “The Use of Pricing Information in

Service Advertisements: A Comparison of Retail Versus Professional Services,” Services Marketing Quarterly, 27

(1), 1-22.

Stafford, Marla Royne, Carolyn Tripp and Carol Bienstock (2004), “The Influence of Advertising Logo

Characteristics on Audience Perceptions of a Nonprofit Theatrical Organization,” Journal of Current Issues and

Research in Advertising, 26 (1), 37-45.

Stafford, Thomas F, Marla Royne Stafford and Lawrence L. Schkade (2004) “Assessing Uses and Gratifications for

the Internet,” Decision Sciences, 35 (Spring), 259-285. (Recognized by Wiley-Blackwell as the 7th most

downloaded article in the Decision Sciences Journal.)

Stafford, Marla Royne, Eric Lippold and Todd Sherron (2003), “The Effectiveness of Alternative Media Types on

Average Weekly Unit Sales: A Field Investigation,” Journal of Advertising Research, 43 (June), 173-179.

Stafford, Marla Royne, Nancy Spears and Chung-kue Hsu (2003), “Celebrity Images in Magazine Advertisements:

An Application of the Visual Rhetoric Model,” Journal of Current Issues and Research in Advertising 25, (Fall),

13-20.

Stafford, Thomas F. and Marla Royne Stafford (2003), “Industrial Buyers’ Perceptions of Industrial Salespeople,”

Journal of Business and Industrial Marketing, 18 (1), 40-58.

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Stafford, Marla Royne and Barbara Stern (2002), “Consumer Bidding Behavior at Internet Auction Sites,”

International Journal of Electronic Commerce, 7 (Fall), 135-150.

Stafford, Marla Royne, Thomas F. Stafford and Ellen Day (2002), “A Contingency Approach: The Effects of

Spokesperson Type and Service Type on Service Advertising Perceptions,” Journal of Advertising, 31 (Summer),

37-48. (Received the 2002 Journal of Advertising Best Article of the Year Award)

Stafford, Thomas F. and Marla Royne Stafford (2002), “The Use of Atypical Advertising Strategies for Stereotyped

Product Categories,” Journal of Current Issues and Research in Advertising, 24 (Spring), 25-37.

Stafford, Marla Royne and Thomas F. Stafford (2001), “Advertising the Service Offering: The Effects of

Preference Heterogeneity, Message Strategy, and Gender on Radio Commercial Effectiveness,” Journal of Current

Issues and Research in Advertising, 23 (Spring), 17-29.

Stafford, Marla Royne and Carolyn Tripp (2001), “Age, Gender and Income: Demographic Determinants of

Community Theater Patronage,” Journal of Nonprofit and Public Sector Marketing. 8 (2), 29-43.

Stafford, Thomas F. and Marla Royne Stafford (2001), “Identifying Motivations for the Use of Commercial Web

Sites,” Information Resources Management Journal, 14, (January-March), 22-30.

(Reprinted in Strategies for e-Commerce Success, Bijan Fazlollahi, ed, IRM Press 2002.)

Stafford, Marla Royne and Thomas F. Stafford (2000), “The Effectiveness of Tensile Pricing Tactics in the

Advertising of Services,” Journal of Advertising, 29 (Summer), 45-59.

Albers-Miller, Nancy D. and Marla Royne Stafford (1999), “International Services Advertising: An Examination of

Variation in Appeal Use for Experiential and Utilitarian Services,” Journal of Services Marketing, 13 (4/5), 390-

406.

Stafford, Marla Royne, Victor Prybutok, Brenda P. Wells and Leon Kappelman (1999), “Assessing the Fit and

Stability of Alternative Measures of Service Quality,” Journal of Applied Business Research, 15, (Spring), 13-30.

Albers-Miller, Nancy D. and Marla Royne Stafford (1999), “An International Analysis of Emotional and Rational

Appeals in Services vs. Goods Advertising,” Journal of Consumer Marketing, 16 (1), 42-57.

Stafford, Marla Royne (1998), “Advertising Sex-Typed Services: The Effects of Sex, Service Type and Employee

Type on Consumer Attitudes,” Journal of Advertising, 27 (Summer), 65-82.

Stafford, Marla Royne, Thomas F. Stafford and Brenda P. Wells (1998), “Determinants of Service Quality and

Satisfaction in the Auto Casualty Claims Process,” Journal of Services Marketing, 12 (6), 426-440.

Wells, Brenda P. and Marla Royne Stafford (1997), "Insurance Education Efforts and Insurance Service Quality,"

Journal of Insurance Regulation, 15 (Summer), 540-547.

Day, Ellen and Marla Royne Stafford (1997), “Age-Related Cues in Retail Services Advertising: Their Effects on

Younger Consumers,” Journal of Retailing, 73 (Summer), 211-233.

Prybutok, Victor and Marla Royne Stafford (1997), “Using Baldrige Criteria for Self-Assessment,” Marketing

Health Services (Formerly Journal of Health Care Marketing), 17 (Spring), 45-48

Stafford, Marla Royne (1996), “Tangibility in Services Advertising: An Investigation of Verbal versus Visual

Cues,” Journal of Advertising, 25 (Fall), 13-28.

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Stafford, Marla Royne and Thomas F. Stafford (1996), “Mechanical Commercial Avoidance: A Uses and

Gratifications Perspective,” Journal of Current Issues and Research in Advertising 18 (Fall), 27-38.

Stafford, Marla Royne, Gopala Ganesh and Michael Luckett (1996), “Perceived Spousal Influence in the Service

Decision-Making Process: A Cross-Cultural Investigation,” Journal of Applied Business Research, 12 (Fall), 53-69.

Stafford, Marla Royne, Thomas F. Stafford and Jhinuk Chowdhury (1996), “Predispositions Toward Green Issues:

The Potential Efficacy of Advertising Appeals,” Journal of Current Issues and Research in Advertising, 18

(Spring), 67-79.

Stafford, Marla Royne (1996), “Demographic Discriminators of Service Quality in the Banking Industry,” Journal

of Services Marketing, 10 (4), 6-20.

Stafford, Marla Royne, Gopala Ganesh and Barbara Garland (1996), “Marital Influence in the Decision-Making

Process for Services,” Journal of Services Marketing, 10 (1), 6-21.

Stafford, Marla Royne and Brenda P. Wells (1996), “The Effect of Demographic Variables on Perceived Claims

Service Quality,” Journal of Insurance Issues, 19 (Fall), 163-182.

Day, Ellen, Marla Royne Stafford, and Alejandro Camacho (1995), “Opportunities for Involvement Research: A

Scale Development Approach,” Journal of Advertising, 24 (Fall), 69-75. (Received the 1995 Anbar Award of

Excellence)

Stafford, Marla Royne and Ellen Day (1995), “Retail Services Advertising: The Effects of Appeal, Medium, and

Service,” Journal of Advertising, 24 (Spring), 57-71.

Wells, Brenda P. and Marla Royne Stafford (1995), “Service Quality in the Insurance Industry: Consumer

Perceptions vs. Regulatory Perceptions,” Journal of Insurance Regulation, 13 (Summer), 462-477.

Stafford, Marla Royne (1995), “A Normative Model for Improving Services Quality,” Journal of Customer Service

in Marketing and Management, 1 (1), 15-32.

Zimmer, Mary R., Thomas F. Stafford and Marla Royne Stafford (1994), “Green Issues: Dimensions of

Environmental Concern,” Journal of Business Research, 30 (May), 63-74.

Stafford, Marla Royne (1994), “How Customers Perceive Service Quality,” Journal of Retail Banking, 16

(Summer), 29-37.

Daugherty, Patricia J., Marla Royne Stafford and Jo Ann L. Asquith (1994), “Electronic Zipping: Leading

Advertisers' Perspectives,” Journal of Media Planning, 8 (Spring), 55-63.

Asquith, Jo Ann L., Patricia J. Daugherty, and Marla Royne Stafford (1994), “Advertiser and Ad Agency Views on

Electronic Zipping,” Journal of Promotion Management, 2 (2), 87-100.

Stafford, Marla Royne and Thomas F. Stafford (1993), “Participant Observation and the Pursuit of Truth:

Methodological and Ethical Considerations,” Journal of the Market Research Society, 35 (January), 63-76.

Invited/Editorially Reviewed Publications

Royne, Marla B. (2018), “Why We Need More Replication Studies to Keep Empirical Knowledge in Check: How

Reliable is Truth in Advertising Research?” Journal of Advertising Research, 58 (1), 3-7.

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(Stafford) Royne, Marla B. (2016), “Research and Publishing in the Journal of Advertising: Making Theory

Relevant,” Journal of Advertising, 45 (2), 269-273.

Bloom, Robert, David W. Ballard and Marla B. Royne (2013), “The Psychologically Healthy Workplace Program:

I/O’s Role and Involvement Opportunities,” The Industrial-Organizational Psychologist. 50 (3), 95-100.

Smith, Rachel and Marla B. Royne (2010), “Consumer Literacy and Credence Services: Helping the Invisible

Hand,” Journal of Consumer Affairs, 45 (1), 1-6.

Levy, Marian and Marla B. Royne (2009), “Up for Sale: Consumer Medical Information,” Journal of Consumer

Marketing, 26 (7), 465-467.

Levy, Marian and Marla B. Royne (2009), “The Impact of Consumers' Health Literacy on Public Health,” Journal

of Consumer Affairs, 43 (Summer), 357-362.

Royne, Marla B. and Marian Levy (2008), “Does Marketing Undermine Public Health?” Journal of Consumer

Marketing, 25 (7), 473-475.

Royne, Marla B. (2008), “Cautions and Concerns in Experimental Research on the Consumer Interest,” Journal of

Consumer Affairs, 42 (3), 478-483.

Myers, Susan D. and Marla Royne Stafford (2007), “A Profitable New Definition of Health,” Journal of Consumer

Marketing, 24 (1), 8-10.

Stafford, Thomas F. and Marla Royne Stafford (1993), “Reaction Effects in Participant Observation: A Response,”

Journal of the Market Research Society, 35 (July), 280-281.

Other Journal Publications: Editorials

Royne, Marla B. and Marian Levy (2015), “Reaching Consumers through Effective Health Messages: A Public

Health Imperative,” Journal of Advertising. 44 (April-June), 85-87.

Royne, Marla B. and Marian Levy (2011), “Editorial Prelude - Marketing for Public Health: We Need an APP for

That,” Journal of Consumer Affairs, 45 (Spring), 1-6.

Rifon, Nora J., Marla B. Royne and Les Carlson (2010), “Violence and Advertising: Effects and Consequences,”

Journal of Advertising 39 (Winter), 7-8.

Stafford, Marla Royne (2005), “An Introduction to the Special Issue on E-Marketing,” Marketing Theory, 5, (5-6).

Stafford, Marla Royne (2004), “Identity Theft: Laws, Crimes and Victims,” Journal of Consumer Affairs, 38

(Winter), 201-203.

Stafford, Marla Royne (2002), “From the Guest Editor,” Journal of Advertising, 31 (Fall), V.

Stafford, Marla Royne (2002), “Guest Editorial,” Journal of Services Marketing, 16 (5), 390-392

Grove, Stephen J., Greg Pickett, and Marla Royne Stafford (1997), “Addressing the Advertising of Services: A Call

to Action,” Journal of Advertising, (Winter), 1-6.

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Books

Rifon, Nora, Marla B. Royne and Les Carlson (eds.) (2014). Advertising and Violence: Concepts and Perspectives,

Armonk, NY: M.E. Sharpe

Stafford, Marla Royne and Ronald J. Faber (eds.) (2005). Advertising, Promotion and New Media, Armonk, NY:

M.E. Sharpe. 351-356.

Stafford, Marla Royne and Thomas F. Stafford (1999). The Instructor’s Manual to Accompany Vanden Bergh and

Katz’s Advertising Principles: Choice, Challenge, and Change. Lincolnwood, IL: NTC Press.

Book Chapters

Coleman, Joshua and Marla B. Royne (Forthcoming), “The Convergence of Nonprofit Services and the Social

Enterprise,” in Service Insights and Trends, Eileen Bridges and Kendra Fowler, Eds.

Royne, Marla B., Claudia Rademaker, and Gerard E. Kelly III (2017), “Powerful Bullies and Silent Victims in

Cyber Space: The Darkness of Social Media,” in Online Consumer Behavior: Theory and Research in Social Media

Advertising and E-tail, V2, Angeline Close Scheinbaum, ed. Routledge/Psychology Press.

Royne, Marla B., Kathrynn Pounders, Marian Levy and Rebecca Jones (2017), “Using Digital Media to Improve

Public Health Communication,” in Digital Advertising, Shelly Rodgers and Esther Thorson, eds., Routledge.

Royne, Marla B. and Alexa Fox (2014), “Violence is in the Ads, too: Should Television Advertisements be Rated?”

in Advertising and Violence: Concepts and Perspectives, Nora Rifon,

Marla B. Royne and Les Carlson, eds., Armonk, NY: M.E. Sharpe. 151-160.

Royne, Marla B. (2012), “Toward Theories of Advertising: Where do we go From Here?” in Advertising Theory.

Shelly Rodgers and Esther Thorson, eds. Routledge. 541-545.

Poston, Robin S. and Marla B. Royne (2010), “Rating Schemes in E-Commerce,” in Computational Advancements

in End-User Technologies: Emerging Models and Frameworks, Advances in End User Computing Book Series.

Steve Clark, ed. IGI Global, New York. 260-290.

Ronald J. Faber and Marla Royne Stafford (2005), “The Future of Consumer Decision Making in the Age of New

Media Promotions and Advertising,” in M.R. Stafford and R.J. Faber (eds.) Advertising, Promotion and New

Media, Armonk, NY: M.E. Sharpe. 351-365.

Stafford, Thomas F., Marla Royne Stafford and Neal Shaw (2002), “Motivations and Perceptions Related to the

Acceptance of Convergent Media Delivered through the World Wide Web,” in M. Khosrowpour (ed.), Advanced

Topics in Information Resources Management, Hershey, PA: Idea Group Publishing.

Stafford, Thomas F. and Marla Royne Stafford (2001), “Investigating Social Motivations for Internet Use,” in O.

Lee (ed.), Internet Marketing Research: Theory and Practice. Hershey, PA: Idea Group Publishing.

Stafford, Thomas F. and Marla Royne Stafford (2000), “Consumer Motivations for Commercial Web Site Use:

Antecedents to Electronic Commerce,” in S. Rahman and M. Raisinghani (eds.), Electronic Commerce:

Opportunities and Challenges. Hershey, PA: Idea Group Publishing.

Other Invited Publications

Royne, Marla B. (2019), Book Foreward in Advertising Theory. 2nd edition. Shelly Rodgers and Esther Thorson,

eds. Routledge. 541-545.

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Royne, Marla B. (2016), “Research Matters: Building and Sustaining Momentum in Academic Research,”

American Academy of Advertising Newsletter, Summer 2016.

Royne, Marla B (2010), “DTC Advertising,” in Wiley International Encyclopedia of Marketing edited by Jagdeth

Sheth and Naresh Malhotra, in Volume 4: Advertising and Integrated Communication, edited by Mickey Belch &

George Belch, John Wiley & Sons Limited.

Royne, Marla B (2010), “Advertising Message Appeals,” in Wiley International Encyclopedia of Marketing edited

by Jagdeth Sheth and Naresh Malhotra, in Volume 4: Advertising and Integrated Communication, edited by Mickey

Belch & George Belch, John Wiley & Sons Limited.

Royne, Marla B. (2008), “Top Ten Reasons for Joining AAA,” American Academy of Advertising Newsletter –

Anniversary Issue.

Stafford, Marla Royne (2003), “Editing a Special Issue,” American Academy of Advertising Newsletter.

Stafford, Marla Royne (2002), “Services Advertising,” Encyclopedia of Advertising, Taylor & Francis.

Stafford, Marla Royne (1997), “Managing the Early Stages of Your Career: The Importance of Strategic

Alliances,” AMS News, (October), 12.

Stafford, Marla Royne (1997), “DSEF Seminar Offers Education on Direct Selling Industry,” AMS News, (July),

10.

Refereed Conference Proceedings and Abstracts

Pounders, Kathrynn, Seungae Lee and Marla B. Royne Stafford (2019), “Exploring Guilt and Shame Appeals in

Health Marketing: The Impact of Self-Construal,” 2019 American Marketing Association Winter Educator’s

Conference.

Royne, Marla B., Erin Willis and Joshua Coleman (2016), “The Effects of Familiarity with Dietary Supplement

Advertising on Consumer Shopping Behavior,” Society for Marketing Advances, November 2016. (Winner, Best

Paper in the Promotions Track)

Lee, Younghwa, Sukki Yoon, and Marla B. Royne (2016). “How Liberals and Conservatives Respond to Equality

and Proportionality Appeals in Charity Advertising,” 2016 Global Marketing Conference, July 2016. (Honorable

Mention, Best Conference Paper Award)

Vashisht, Devika and Marla B. Royne Stafford (2015), “Impact of Advergame Speed, Brand Placement Strength,

and Persuasion Knowledge on Brand Recall,” Society for Marketing Advances, November 2015. (Winner, Best

Paper in the Promotions Track)

Royne, Marla B., Christine Kowalczyk, Marian Levy and Alexa Fox (2015), “The Effect

of Beverage Product Placement on Children’s Attitudes and Behavior: An Exploratory Study,” Abstract in the

American Marketing Association 2015 Summer Educator’s Conference, Chicago, IL, August 2015.

Stafford, Marla Royne, Erin Willis and Marian Levy (2015), “Consumers’ Perceptions of Electronic Cigarettes:

Implications for Advertising, Promotion and Public Health,” Abstract in the Proceedings of the 2015 American

Academy of Advertising Annual Conference, Chicago, IL, March 2015.

Royne, Marla B., Stephanie Ivey, Marian Levy, Alexa K. Fox and Susan Roakes (2014), “Marketing Active

Transportation to School: Utilizing Parental Perspectives on Walking to School in an Inner-City Environment,”

2014 American Marketing Association Marketing & Public Policy Conference, June 2014.

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Hart, Phillip and Marla B. Royne (2014), “Anthropomorphism Appeals: Influencing Consumers through Human-

like Presentation,” Abstract in the Proceedings of the 2014 American Academy of Advertising Annual Conference,

Atlanta, GA. March 2014.

Kowalczyk, Christine and Marla B. Royne (2014), "Mothers’ Perceptions of Advertising and Regulating Children’s

Screen Media Usage,” Abstract in the Proceedings of the 2014 American Marketing Association Winter Educator’s

Conference, Orlando, FL. February 2014

Fox, Alexa K. and Marla B. Royne (2013) “Private Information in a Social World:

A Policy Perspective of Consumer Privacy on Social Networking Sites,” Abstract in the Proceedings of the 2013

American Marketing Association Marketing & Public Policy Conference, Washington, DC. June 2013.

Bienstock, Carol and Marla R. Stafford (2013), “An Investigation of Effective Advertising Strategies for Recruiting

Long Haul Truck Drivers,” Abstract in the Proceedings of the 2013 Academy of Marketing Science Conference,

Monterrey, CA. May 2013.

Royne, Marla B., Jared Oakley, and Marian Levy (2012), “An Investigation of the Relationship between

Environmental Concern and Environmental Behavior,” Abstract in the Proceedings of the 2012 American

Marketing Association Marketing & Public Policy Conference, Atlanta, GA. June 2012.

Royne, Marla B., Alexa Sullivan, George Deitz and Tyler Gibson (2012), “The Effects of Health Consciousness

and Familiarity with DTCA on Perceptions of Nutritional Supplements,” Abstract in the Proceedings of the 2012

American Marketing Association Marketing & Public Policy Conference, Atlanta, GA. June 2012.

Kowalczyk, Christine and Marla B. Royne (2012), “An Exploratory Study of Perceived Trust and Skepticism of

Product Placement in Reality Television,” Abstract in the Proceedings of the 2012 American Marketing

Association Marketing & Public Policy Conference. Atlanta, GA. June 2012. (Winner, Best Paper of the

Conference Award)

Royne, Marla B., Jared Oakley, and Marian Levy (2012), “Linking Environmental Concern to Sustainable

Consumer Behavior: Moving from Attitudes to Action,” Abstract in the Proceedings of the 2012 American Council

on Consumer Interests Annual Conference, Memphis, TN. April 2012.

Royne, Marla B., Stephanie Ivey, Marian Levy and Susan Roakes (2012), “Factors Affecting School Walking

Decisions in an Urban Environment: Implications for Public Policy and Public Health,” Abstract in the Proceedings

of the 2012 American Council on Consumer Interests Annual Conference, Memphis, TN. April 2012.

Martinez, Jennifer, Marla B. Royne and Christine Kowalczyk (2012), “Social Networking Sites vs. Traditional

Advertising: Examining Influence over Information.” Abstract in the Proceedings of the 2012 Academy of

Marketing Science National Conference, New Orleans, LA. May 2012.

Kowalczyk, Christine M. and Marla B. Royne (2011), “I Said ‘No’: Understanding Parental Perceptions of Screen

Media Advertising to Children,” Abstract in the Proceedings of the Society for Marketing Advances 2011 Annual

Conference, Memphis, Tenn., (November 2-5).

Royne, Marla B. Royne, Marian Levy, Jennifer Martinez and Herbert Jack Rotfeld (2011), “Demographic

Differences in Environmental Concern: Implications for Marketing Communications,” Abstract in Proceedings of

the 2011 Asia-Pacific Conference of the American Academy of Advertising, 61-62.

Royne, Marla B., Nora Rifon, Sungmi Lee, Marko Grunhagen, Carl L. Witte, (2010), “Shopping On-Line: Cultural,

Individual Characteristics, and Cross-Country Differences,” Abstract in the Proceedings of the European

Conference of the American Academy of Advertising, Milan, Italy.

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Royne, Marla B., Marian Levy and Jennifer Martinez (2010), “Demographic Facets of Environmental Concern:

Implications for Public Policy and Public Health,” Abstract in the Proceedings of the American Marketing

Association Marketing & Public Policy Conference.

Cervetti, Michael and Marla B. Royne (2010), “The Use of Performance Control Charts in Higher Education,” Joint

Meeting of the Academic Business World International Conference and International Conference on Learning and

Administration in Higher Education. (Received a Conference Best Paper Award)

Cervetti, Michael and Marla B. Royne (2010), “Performance Control Charts in a Business Statistics Class,” Annual

Conference of the International Educator’s Group, Nashville, TN.

Kowalczyk, Christine and Marla B. Royne (2009,) “Exploring Attitudes toward Product Placement on Reality

Shows,” Abstract in the Proceedings of the Society for Marketing Advances, November 2009.

Susan Myers and Marla Royne Stafford (2006), “Direct-to-Consumer Advertising of Erectile Dysfunction

Medications: Policy Implications of Misperceived Purpose and Risk,” Abstract in the Proceedings of the 2006

American Marketing Association Marketing and Public Policy Conference.

Rotfeld, Herbert J., and Marla Royne Stafford (2006) “Pragmatism and Realities for Understanding the Advertising

& Public Policy Literature,” Abstract in the Proceedings of the 2006 Conference of the American Academy of

Advertising.

Bienstock, Carol C., Marla Royne Stafford, and Thomas F. Stafford (2006), “The Role of Technology in Industrial

Customers' Perceptions of Logistics Service Quality and Purchase Intentions,” Developments in Marketing Science,

Volume XXIX.

Kilburn, Ashley, Joel Collier and Marla Royne Stafford (2005), “The Prodigal Consumer: Defining and

Understanding the Returning Customer,” Abstract in the Proceedings of the 2005 Society for Marketing Advances

Annual Conference.

Sen, Sandy, Marla Royne Stafford and Emin Babakus (2005), “Development and Validation of a Service

Convenience Model,” Abstract in the Proceedings of the 2005 American Marketing Association Summer

Educator’s Conference.

Rotfeld, Herbert J., Marla Royne Stafford and Susan D. Myers (2005), “What Has Been, What Is and What Seems

Missing in Published Research on Advertising and Public Policy,” Abstract in the Proceedings of the 2005

American Marketing Association Marketing and Public Policy Conference.

Stafford, Marla Royne, Ashley Kilburn and Barbara Stern (2005), “The Effects of Reserve Prices on Bidding

Behavior in Online Auctions,” Abstract in the Proceedings of the 2005 American Marketing Association Winter

Educator’s Conference.

Stafford, Thomas F. and Marla Royne Stafford (2003) “Uses and Gratifications for Internet Use in the Distance

Education Classroom,” Abstract in the Proceedings of the American Marketing Association Winter Educator’s

Conference.

Bienstock, Carol, Thomas F. Stafford, and Marla Royne Stafford (2002), “Logistics Service Quality and the

Concept of Acceptance: Technological Dimensions of Logistics Services and their Evaluation,” Proceedings of the

2002 Decision Sciences Conference.

Marla Royne Stafford

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Stafford, Marla Royne and Thomas F. Stafford (2001), “Endorsement and Services Advertising Effectiveness: The

Case of Spokespersons versus Spokescharacters,” Abstract in the Proceedings of the 2001 American Academy of

Advertising Conference.

Stafford, Marla Royne and Thomas F. Stafford (2000), “Identifying the Uses and Gratifications of Web Use,”

Abstract in the Proceedings of the 2000 American Academy of Advertising Conference.

Stafford, Marla Royne and Ellen Day (2000), “Measuring Service Involvement: An Adaptation of the Personal

Involvement Inventory,” abstract in the Proceedings of the Academy of Marketing Science 2000 Conference.

Stafford, Thomas F. and Marla Royne Stafford (1999), “Leadership in the Classroom: The Management of Sales

Education,” abstract in the Proceedings of the 1999 American Marketing Association Winter Educator’s

Conference.

Stafford, Thomas F. and Marla Royne Stafford (1998), “Uses and Gratifications of the World Wide Web: A

Preliminary Study,” in Darrel Muehling, ed. The Proceedings of the 1998 American Academy of Advertising

Conference, Pullman, WA: Washington State University.

Stafford, Thomas F. and Marla Royne Stafford (1998), “The Dimensionality of Environmental Concern: Validation

of Component Measures,” abstract in John B. Ford and Earl D. Honeycutt, Jr., eds. Developments in Marketing

Science, Norfolk, VA: Academy of Marketing Science.

Stafford, Marla Royne and Ellen Day (1997), “Refining a Service Involvement Scale,” abstract in Elnora W. Stuart

and Ellen N. Moore, eds. Enriching Marketing Practice and Education. Atlanta: GA: Southern Marketing

Association.

Stafford, Marla Royne and Robert Pearson (1997), “Gender Differences in the Processing of Advertising

Information for Services,” in M. Carole Macklin, ed. Proceedings of the 1997 American Academy of Advertising

Conference, Cincinnati, Ohio: University of Cincinnati.

Stafford, Marla Royne and Ellen Day (1995), “Measuring Service Involvement: A Preliminary Assessment,” in

Barbara B. Stern and George M. Zinkhan, eds., Proceedings of the 1995 American Marketing Association Summer

Educators Conference, Chicago: AMA.

Watson, Marsha and Marla Royne Stafford (1995), “To Ban or Not to Ban: The Joe Camel Controversy,” in

William F. Morey, ed., Southwest Business Symposium 1995 Proceedings, Edmond, OK: University of Central

Oklahoma.

Stafford, Thomas F. and Marla Royne Stafford (1994), “Elements of the Salesperson Stereotype in the Industrial

Sector,” in Ravi Achrol and Andrew Mitchell, eds., Proceedings of the 1994 American Marketing Association

Summer Educators Conference, Chicago: AMA.

Stafford, Marla Royne and Ellen Day (1994), “The Value of Cognitive Response Data: An Illustration in Services

Advertising Research,” in Karen Whitehill King, ed., Proceedings of the 1994 American Academy of Advertising

Conference, Athens, GA: The University of Georgia.

Stafford, Marla Royne and Thomas F. Stafford (1993), “Industrial Buyers' Perceptions of Salespeople: An

Exploratory Investigation,” in Michael Levy and Dhruv Grewal, eds., Developments in Marketing Science, vol. 16,

Miami, FL: University of Miami.

Marla Royne Stafford

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Stafford, Marla Royne, Jo Ann L. Asquith, and Patricia J. Daugherty (1993), “Electronic Zipping: Ad Agency

Perspectives,” in Michael Levy and Dhruv Grewal, eds., Developments in Marketing Science, vol. 16, Miami, FL:

University of Miami.

Stafford, Thomas F. and Marla Royne Stafford (1993), “The X, Y and Z of Sales Management: New Pedagogical

Perspectives for Classroom Excellence,” abstract in Dan C. Weilbaker, ed., Professional Sales and Sales

Management Practices Leading Toward the 21st Century, DeKalb, IL: Northern Illinois University.

Daugherty, Patricia J., Marla Royne Stafford and Jo Ann L. Asquith (1992), “An Exploratory Investigation of

Advertisers' Opinions on and Reactions to Electronic Zipping,” abstract in Leonard N. Reid, ed., Proceedings of the

1992 Conference of the American Academy of Advertising, Athens, GA: The University of Georgia.

Stafford, Thomas F. and Marla Royne Stafford (1992), “Effects of Puffery and Price on Product-Sponsor

Evaluations,” in Leonard N. Reid, ed., Proceedings of the 1992 Conference of the American Academy of

Advertising, Athens, GA: The University of Georgia.

Stafford, Marla Royne and Thomas F. Stafford (1991), “Situational Dimensions, Shopping Motives and Patronage

Behavior: A Conceptual Model,” in Robert L. King, ed., Marketing: Toward the Twenty-First Century, Richmond,

VA: Southern Marketing Association.

Daugherty, Patricia J. and Marla Royne Stafford (1991), “Trade Promotions: High Profile Strategies,” in Robert L.

King, ed., Marketing: Toward the Twenty-First Century, Richmond, VA: Southern Marketing Association.

Refereed Conference Abstracts, Presentations, Special Sessions and Posters

Coleman, Joshua T., Michael C. Peasley, and Marla R. Stafford (2015), “Is Membership Decline a Cultural Trend?

A Preliminary Assessment of Organizational Identification among Nonprofit Supports,” AMA Summer Marketing

Educators’ Conference, Chicago, IL, August 14-16.

Fox, Alexa K., Cait Lamberton, Marla B. Royne Stafford, Andrew Stephen, Kristen Walker and David Wiener

(2015), “You Provide the Information, But Who Provides the Protection? New Directions in Social Media

Privacy,” AMA Winter Educators Conference, San Antonio, TX, February 13-15.

Brocato, Deanne, Alexa K. Fox, Nora J. Rifon, Marla Royne Stafford, Akshaya Vijayalakshmi, and Douglas

Walker (2014), “Perspectives on Media and Violence: Insights from Parents and Children,” Special Session,

American Academy of Advertising Annual Conference, Atlanta, GA. March 2014.

Levy M., M. Royne, M. Stockton, R. Hopkins, and M. Perry (2014), “Supporting Healthy Lifestyles at an Urban

University - Memphis Healthy U,” Academy of Nutrition and Dietetics 2014 Food & Nutrition Conference &

Expo, Atlanta, GA. October 2014.

Royne, Marla B. and Carol C. Bienstock (2013), “Identifying Effective Advertising Strategies for Truck Driver

Recruitment,” Abstract in the Proceedings of the 2013 ASCE Green Streets, Highways and Development

Conference.

Ivey, Stephanie, Marian Levy, Marla B. Royne, Kranthi Guthikonda, Annie Wise, and Patrice Thomas (2013),

“Factors Affecting School Walking Decisions in Urban, Freight-Centric Communities,” Abstract in the Proceedings

of the 2013 ASCE Green Streets, Highways and Development Conference.

Levy, Marian, George Relyea, Marla B. Royne, Cynthia Puljic, Robin Rutherford, and Chee Lam (2013), “Salsa,

Sabor y Salud: Reducing Diabetes Risk in Latino Families in Memphis and Shelby County,” American Public

Health Association 141st Annual Meeting.

Marla Royne Stafford

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Lister, Cameron, David Vance, Marla Royne, Carl Hanson, Michael Barnes (2013), “Laugh Model: Restructuring

the Framework of Public Health in Social Media,” Poster Presented at the 2013 National Conference on Health

Communication, Marketing and Media, Atlanta, GA. August 2013.

Levy, Marian, Marla B. Royne, George Relyea, Chee Lam, and Cynthia Puljic, (2013), "Salsa, Sabor y Salud:

Reducing Diabetes Risk in Latino Families,” National Conference on Health Communication, Marketing and

Media, Atlanta, GA. August 2013.

Levy, Marian, Marla B. Royne and Robert Koch (2012), “Enhancing Communication between Military and

Civilian Responders in Large-Scale Disasters,” National Conference on Health Communication, Marketing and

Media, Atlanta, GA. August 2012.

Levy, Marian, Marla B. Royne and Robert Koch (2012), “Identification of Training Needs to Support the Interface

between Civilian and Military Emergency Responders in Disasters,” American Public Health Association 140th

Annual Meeting, San Francisco, CA. October 2012.

Levy, Marian, Marla B. Royne, Stephanie S. Ivey and Susan L. Roakes (2011), “Safe Routes to School:

Community and University Partnerships to Promote Walking to School," American Public Health Association

139th Annual Meeting, Washington, DC. October 2011.

Levy, Marian, John Hochstein and Marla B. Royne (2011), “Environmental Practices among a Diverse Population

in an Urban University," American Public Health Association 139th Annual Meeting, Washington, DC. October

2011.

Levy, Marian, Marla B. Royne, Stephanie S. Ivey and Susan L. Roakes (2010), “Promoting Pedestrian Safety and

Walkable Communities: Safe Routes to Schools- Best Practices for Successful Implementation,” Tennessee Public

Health Association 67th Annual Meeting, Franklin, TN. September 2010.

Levy, Marian, Marla B. Royne Stafford, and John Hochstein (2010), “Eco-responsibility and Diversity at the

University of Memphis,” Memphis in May Student Affairs Conference, University of Memphis.

Levy, Marian, John Hochstein, Srikant Gir, and Marla B. Royne, (2009), “University and Community Partnerships

to Promote Sustainable Technologies," American Public Health Association 137th Annual Meeting (November

2009).

Levy, Marian, Marla B. Royne, John Hochstein and J. Ransom (2009), “Promoting Environmental Responsibility

on a University Campus,” Tennessee Public Health Association 66th Annual Meeting, Franklin, TN. August 2009.

Levy, Marian, Marla B. Royne, and John Hochstein (2009), “Playing to Future Strengths: Promoting Sustainable

Technology,” The Chair Academy’s 18th Annual International Conference, March 2009.

Wells, Brenda P. and Marla Royne Stafford (1996), “The Relationship between Insurance Education and Claims

Service Quality,” Southern Risk and Insurance Association Annual Meeting, South Carolina.

Wells, Brenda P. and Marla Royne Stafford (1995), “Claims Service Quality in the Insurance Industry,”

Presentation at the American Risk and Insurance Association National Meeting, Seattle, WA.

Marla Royne Stafford

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OTHER ACADEMIC/EDITORIAL/SERVICE ACTIVITIES

Leadership Roles

Chair, Publications Committee, American Academy of Advertising 2018-2019

Past President, 2015; President, 2014; President-elect, 2013; American Academy of Advertising

Co-Chair, American Academy of Advertising National Conference, 2014

Editor in Chief, Journal of Advertising, 2007-2010

Chair, Nominations Committee, American Academy of Advertising 2015

Conference Co-Chair, Consumer Culture and the Ethical Treatment of Children:

Theory, Research, and Fair Practice, November 2009

Co-Chair, Emerging Scholars Consortium, American Academy of Advertising Conference, March 2008

Associate Editor, Journal of Consumer Affairs, Fall 2001 - December 2005

Chair, Publications Committee, American Academy of Advertising 2000

Secretary and Executive Committee Member, American Academy of Advertising 1999

Editor, American Academy of Advertising Newsletter, Summer 1996 - Summer 1999

Guest Editor/Co-Editor

Journal of Advertising (Services Advertising; Advertising & New Media; Advertising & Violence; Health

Messages; Hospitality, Tourism & Travel)

International Journal of Advertising

Marketing Theory

Journal of Services Marketing

Journal of Consumer Affairs

Current Editorial Review Board Member

Journal of Advertising (Senior Advisory Board)

Journal of Consumer Affairs

Journal of Advertising Research

Journal of Business Research

Track Chair/Co Chair

American Marketing Association

Academy of Marketing Science

Society for Marketing Advances

SERVSIG Services Research Conference

International Marketing Strategy Conference

Session Chair/Moderator

American Marketing Association

Academy of Marketing Science

Society for Marketing Advances

American Academy of Advertising

Special Session Participant

American Marketing Association

American Marketing Association Marketing & Public Policy Conference

Society for Marketing Advances

American Academy of Advertising

Association for Consumer Research

Marla Royne Stafford

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Past Editorial Review Boards

Journal of Current Issues & Research in Advertising, 2002 - 2019

Journal of the Academy of Marketing Science, 2004 – 2009; 2012 – 2013

Journal of Interactive Advertising, 1999 - 2008

Marketing Theory, 2004-2010

Ad Hoc Reviewer

Numerous marketing, advertising, consumer and health-related journals and conferences, and graduate student

dissertation and best paper competitions

Committee Membership

American Academy of Advertising

Member, Publications Committee, 2016-present; 1999-2002)

Member, Awards Committee, 2003-2006

Member, Finance Committee, 2003, 1998

Member, Research Committee, 1996

Association for Consumer Research

Marketing Committee, 2003-2005

GRADUATE STUDENT SUPERVISION AND COMMITTEES

University of Memphis

Chaired 6 Dissertation Committees

Member of 16 Dissertation Committees including three for other universities

Member of 1 Public Health Thesis Committee

Directed 14 Ph.D. Independent Studies and 2 MBA Independent Studies

University of North Texas

Chaired 1 Dissertation Committee until move to Memphis

Chaired 1 Master’s Committee

Member of 1 Dissertation Committee

Teaching Mentor for 4 Ph.D. Students

Minor Professor for 3 Master’s Students

Marla Royne Stafford

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SELECTED UNIVERSITY AND COLLEGE ACTIVITIES AND OTHER SERVICE

University of Memphis

Fogelman College Implementer, University Strategic Planning Committee, 2017-2018

Director/Dean Focus Group, Strategic Planning Process, 2017

Chair, George Johnson Professorship Advisory Committee, 2017

Member, Associate Dean Search Advisory Committee, 2015

Member, George Johnson Fellow Award Advisory Committee, 2015

FitKids Investigator and Advisory Board, School of Public Health, 2014-2016

Member, George Johnson Professorship Advisory Committee, 2014

Founding Faculty Advisor, University of Memphis Chess Club, 2010-2013

Chair, Search Committee, Chair of the Department of Management, 2012-2013

Chair, Search Committee, Chair of the Department of Economics, 2011-2012

Chair, Promotion & Tenure Committee, Wilson School of Hospitality Management, 2011-2012

Member, Search Committee, Director of the School of Hospitality Management, 2011-2012

Member, Alumni Association Distinguished Research Award Selection Committee, 2010-2011

Member, Distinguished Speakers Series Committee, FCBE, Fall 2007-2008

Chair, Marketing Dept. Promotion & Tenure Committee, Fall 2004

Master’s Policy Committee, FCBE, Fall 2004-Fall 2005

Master’s Program Advisor, Department of Marketing, Fall 2004-Fall 2005

Chair, Marketing Department Search Committee, Summer 2004-2005

Member, Fogelman College of Business Communications Committee, Fall 2003-Spring 2004

Chair, Marketing Department Search Committee, Fall 2002-Spring 2003

Member, Marketing Department Recruiting Committee, Spring 2002; Spring 2003; Fall 2003

Member, Marketing Department Graduate Curriculum Committee, 2002-2005

University of North Texas

Chair, Department of Marketing Promotion and Tenure Committee, Fall 2000-Spring 2001

Chair, COBA Ph.D. Policy Committee, Fall 2000-Spring 2001

Member, Marketing Department Operations Committee, Fall 2000-Spring 2001

Ph.D. Coordinator, Department of Marketing, Fall 1999-Spring 2001

Member, UNT COBA Ph.D. Policy Committee, Fall 1999-Spring 2001

Member, Faculty Search Committee for Tenure Track Opening, December 1997-March 1998

Invited Speaker, College of Business Teaching Enhancement Seminar, Fall 1997, 1994

Marketing Department Representative for COBA Professional Leadership Program, 1997-2000

AACSB Reaccreditation Process Team for Doctoral Programs, October 1996-May 1998

Invited Speaker, Women’s History Month, Women’s Studies Luncheon, March 1996

Invited Panel Member, College of Business Administration Ph.D. Association, November 1995

Faculty Advisor for General Motors Internship Program, Spring 1995

Department Personnel Affairs Committee, 1995-1998, 2000-2001

Department Ad Hoc Committee for Journal Ranking, 1995-1997

Department Ad Hoc Committee, Development of Policy on Written Communication, 1995-1996

Department Executive Committee, 1994-1998

Pi Sigma Epsilon (Founding) Faculty Advisor, 1993-1995

Departmental Curriculum Committee, 1993-94, 1998-1999

Marla Royne Stafford

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MEDIA APPEARANCES/CITATIONS

Forbes.com

Fox 13 News - Memphis

Memphis Commercial Appeal

Memphis Daily News

Memphis Business Journal

NPR.org

WMC-TV

Inside Memphis Business

Denton Record-Chronicle

Warc.com

Sani-Belli Magazine (Beta)

PuroMarketing.com

EXTERNAL REVIEWER, PROMOTION AND TENURE REVIEWS

University of Oregon

Michigan State University

Oklahoma State University

Marquette University

Bryant University

University of Illinois

University of South Florida

Villanova University

University of Akron

University of Texas-Austin

University of North Texas

University of Miami

New Mexico State University

Emerson College

Mississippi State University

Drexel University

Florida International University