Markpóstar sem hitta í mark - Skalanlegir tölvupóstar sem skila árangri
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Transcript of Markpóstar sem hitta í mark - Skalanlegir tölvupóstar sem skila árangri
![Page 1: Markpóstar sem hitta í mark - Skalanlegir tölvupóstar sem skila árangri](https://reader033.fdocuments.net/reader033/viewer/2022060201/559b08f31a28ab6e758b47fc/html5/thumbnails/1.jpg)
Markpóstar sem hitta í mark
Hannes Agnarsson Johnson - hannes(hjá)tmsoftware.is@officialstation#toffstoff #veflausnir
Skalanlegir tölvupóstar sem skila árangri
![Page 2: Markpóstar sem hitta í mark - Skalanlegir tölvupóstar sem skila árangri](https://reader033.fdocuments.net/reader033/viewer/2022060201/559b08f31a28ab6e758b47fc/html5/thumbnails/2.jpg)
Markpóstar eru góð fjárfesting
#toffstoff @officialstation
Frá econsultancy.com (Email Marketing Industry Census 2013)
66%Email marketing ROI
Frábærir eða góðir varðandi arðsemi fjárfestingar (ROI)
![Page 3: Markpóstar sem hitta í mark - Skalanlegir tölvupóstar sem skila árangri](https://reader033.fdocuments.net/reader033/viewer/2022060201/559b08f31a28ab6e758b47fc/html5/thumbnails/3.jpg)
Verðmæti í hverjum pósti
Mynd: http://flic.kr/p/difwj7
#toffstoff @officialstation
![Page 4: Markpóstar sem hitta í mark - Skalanlegir tölvupóstar sem skila árangri](https://reader033.fdocuments.net/reader033/viewer/2022060201/559b08f31a28ab6e758b47fc/html5/thumbnails/4.jpg)
Öðruvísi póstarKvittanir, tilkynningar o.s.frv.
#toffstoff @officialstation
![Page 5: Markpóstar sem hitta í mark - Skalanlegir tölvupóstar sem skila árangri](https://reader033.fdocuments.net/reader033/viewer/2022060201/559b08f31a28ab6e758b47fc/html5/thumbnails/5.jpg)
Húmor :)
Persónuleiki
Fyrirgefur vinum sínum
#toffstoff @officialstation
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#toffstoff @officialstation
![Page 7: Markpóstar sem hitta í mark - Skalanlegir tölvupóstar sem skila árangri](https://reader033.fdocuments.net/reader033/viewer/2022060201/559b08f31a28ab6e758b47fc/html5/thumbnails/7.jpg)
Efnismarkaðssetning
Benda á efni sem fólk getur deilt
Samfélagsmiðlar & póstlistinn
#toffstoff @officialstation
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Breytt neytendahegðun
47,76% eiga snjallsíma
18-39 ára: ~70%
Skv. Neyslukönnun Capacent 2013 Mynd: http://flic.kr/p/ed3edE
#toffstoff @officialstation
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Breytt neytendahegðun
Frá litmus.com (ágúst 2013) & bluehornet.com (2013)
47% opnaðir í snjallsímum/spjaldtölvum
80% henda póstinum ef hann lítur ekki vel út á
snjallsímanum/spjaldtölvunni30% afskrá sig
#toffstoff @officialstation
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DæmiSkalanlegir (e. responsive) markpóstar
#toffstoff @officialstation
![Page 11: Markpóstar sem hitta í mark - Skalanlegir tölvupóstar sem skila árangri](https://reader033.fdocuments.net/reader033/viewer/2022060201/559b08f31a28ab6e758b47fc/html5/thumbnails/11.jpg)
#toffstoff @officialstation
Frá econsultancy.com
![Page 12: Markpóstar sem hitta í mark - Skalanlegir tölvupóstar sem skila árangri](https://reader033.fdocuments.net/reader033/viewer/2022060201/559b08f31a28ab6e758b47fc/html5/thumbnails/12.jpg)
Frá econsultancy.com
#toffstoff @officialstation
![Page 13: Markpóstar sem hitta í mark - Skalanlegir tölvupóstar sem skila árangri](https://reader033.fdocuments.net/reader033/viewer/2022060201/559b08f31a28ab6e758b47fc/html5/thumbnails/13.jpg)
Skalanlegir markpóstar ➡ Betri upplifun ➡ Aukinn vöxtur
#toffstoff @officialstation
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Spurningar
#toffstoff @officialstation
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Nýta netfangalistann ogsenda skalanlega markpóstasem innihalda eitthvað gagnlegt
#toffstoff @officialstation
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Ég á Twitter: @officialstation
TM Software: @tmsoftware
#toffstoff
#veflausnir