Marko Schuba UMTS Services September 7, 20041 UMTS Services Marko Schuba Ericsson Research,...
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Marko Schuba UMTS ServicesSeptember 7, 2004 1
UMTS Services
Marko Schuba
Ericsson Research, Corporate Unit
Marko Schuba UMTS ServicesSeptember 7, 2004
Mobile services paradigm
• Carried out over 350 in-depth interviews
• Students, business professionals, homemakers etc.
• Several recurring themes in addition to the common themes of personalization & communication
Marko Schuba UMTS ServicesSeptember 7, 2004
Immediacy
• Valuable if resolve immediate need
• Less urgent tasksdelayed for convenience
• High expectations on speed & responsiveness
Locality
• Focus of wireless users often on very local needs
• Systems need to understand local context
• Users’ location needs to be communicated
Performed Use
• Interaction in presence of other people
• Users concerned: do I look cool, tense or silly?
• Ease of use & interaction design important
Connexity
• Often remote from a group, family, colleagues
• Desire to check-in and share has high priority
• Communication, content sharing and its access
Nomadic Trade-Off
• Pick the right combination of devices
• Trade-offs: weight, size, memory, battery, complexity versus the features supported
Personal & Work
• Useful for personal and professional purposes
• Manage communication across social groups
Marko Schuba UMTS ServicesSeptember 7, 2004
No single “killer service”, combination of many
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Invisible Computing
ExtendedLocal Applications
Telepresence
Universal Messaging
Personal Publishing
Community Content
Biometric Keys
Sensor Networks
RFID TagsDigital Vouchers / Receipts
Goods Tracking
Mobile Internet RadioAutomatic Translation
Video Telephony
Mobile Netmeeting
Mobile TVBlogs
TextMessaging Video
Messaging
Location Presence
Information
Health Monitoring
Calls
MP3
Corporate Access
Mobile Outlook
PoC
Network Games
MMS
Payment
Home Security
Video-Share
Life Diary
Digital IdentityAugmented
RealityInstant Guides
Marko Schuba UMTS ServicesSeptember 7, 2004
Multi-Access to Mobile Services
Marko Schuba UMTS ServicesSeptember 7, 2004
Complementing TechnologiesCombined Devices
Complementing TechnologiesCombined Devices
100 k
Local Wide AreaCoverage/Mobility
Bit-rate
10 k
1 M
100 M
Fixed
10 M
Mobile Service Access AlternativesCoverage vs. Bit-rate
WLAN
3GBluetooth
HSDPA
Marko Schuba UMTS ServicesSeptember 7, 2004
UMTS Services
• UMTS offers more bandwidth than GSM and GPRS Better suited for high bandwidth services (e.g. video) and combinational services
• UMTS offers better coverage & mobility support than WLAN
Better suited for immediate access to services anywhere and on the move
• UMTS more an architecture than access technology Mobility, roaming, security, charging, QoS, services
• UMTS offers unicast, multicast and broadcast delivery Efficient delivery of services in densely populated areas
Marko Schuba UMTS ServicesSeptember 7, 2004
1. Checking in at the airport• Confirming ticket, biometric payment and
security check-in, luggage control
2. At the airport lounge• Connecting the computer, checking
e-mails, information browsing
3. On board the plane• Using in-seat computer (personalized, Chinese
menus etc.) Order a taxi, browse for information, etc.
4. In the taxi• Calling his family, showing them a bit of
Frankfurt with his video share function
5. At the hotel• Connecting to the intranet using secure
broadband channel, checking e-mails, making a meeting request
6. Setting up a meeting• Video sharing meeting
UMTS
WLAN UMTS UMTS
WLAN
UMTS
WLAN
Marko Schuba UMTS ServicesSeptember 7, 2004
1. Listening to music• Listening to the favorite Internet radio station
while going to the university
2. At the University• Locate her friends and find the lecture room
3. Lecture hall• Working, taking notes, recording voice/video,
publishing results, download old lectures etc.
4. Calling for lunch• “Broadcast” a lunch announcement to her
friends using “Instant Talk”
5. Make a seat reservation• Make a train reservation and pay for the ticket
6. On the train• On the train playing a networked game with
friends and watching personalized music and fashion TV
UMTS
WLAN UMTS UMTS UMTS
WLAN UMTS UMTS
Marko Schuba UMTS ServicesSeptember 7, 2004
On-Site Community (High-Density)
UMTS services via multi-/broadcast (MBMS)
Off-Site Community (High-Density) Off-SiteCommunity(Low-Density)
Content Server
Content:Sports, News, …
UMTS/WCDMA
Broadcast needed for:• Time-Bound delivery• Densely Populated Areas
Marko Schuba UMTS ServicesSeptember 7, 2004
Ericsson and UMTS Services
Developer Supportvia Ericsson Mobility World
Strong Partners
Core ServicesDevelopment