MarkLogic at JetBlue for Operational Documentation
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Transcript of MarkLogic at JetBlue for Operational Documentation
Copyright © 2009 Mark Logic Corporation. All rights reserved. 1
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Enabling Dynamic Assembly and Reuse of Operational Documents with SharePoint and Microsoft Word
John Kreisa Director of Industry Solutions
Mark Logic Corporation
Copyright © 2009 Mark Logic Corporation. All rights reserved. 2Slide 2
Operational Docs, So What?
Operational documents define and drive organizational behavior in services oriented organizations
Maintenance and publication of this information is time consuming and expensive
Example service industries: financial services, retail, hotels, airlines etc.
How do you make a Starbucks non-fat vanilla latte?How do you make a Big Mac?
Copyright © 2009 Mark Logic Corporation. All rights reserved. 3Slide 3
Agenda - Outline
About JetBlue
The operational document problem
The solution – SharePoint, Word, MarkLogic Server
About Mark Logic
Copyright © 2009 Mark Logic Corporation. All rights reserved. 4Slide 4
About JetBlue
Founded in 1998
9th largest domestic carrier
60 cities served, ~190 aircraft in service
600 flights daily
11,000+ Crewmembers
Headquartered in New York, primary hub at JFK
A new kind of value airline
High-quality service and product
Low operating costs
Brand strength
Copyright © 2009 Mark Logic Corporation. All rights reserved. 5Slide 5
Agenda - Outline
About JetBlue
The operational document problem
The solution – SharePoint, Word, MarkLogic Server
About Mark Logic
Copyright © 2009 Mark Logic Corporation. All rights reserved. 6Slide 6
The Existing System Had Issues
Document system was manual-oriented
Flight Operations Manual (FOM)
Station Operations Manual (SOM)
Flight Attendant Manual (FAM)
Etc…
Document system was manually-maintained
Document system was ‘published’ to PDF
Document system was manually-accessed
Numerous outstanding internal ‘findings’ related to documentation
Copyright © 2009 Mark Logic Corporation. All rights reserved. 7Slide 7
Intranet Home
Copyright © 2009 Mark Logic Corporation. All rights reserved. 8Slide 8
JBDocs Home
Copyright © 2009 Mark Logic Corporation. All rights reserved. 9Slide 9
Flight Crew Operating Manual (FCOM)
456 pages!!
Copyright © 2009 Mark Logic Corporation. All rights reserved. 10Slide 10
And Content is Needed in Many Docs
Station Operations Manual (SOM) Flight Operations Manual (FOM) Ground Operations Manual (GOM)
Winter Operations1.0 De-Icing 1.1 Responsibility 1.2 Authority 1.3 Procedures
Section 1.3 Section 2.4 Section 5.2.1
FAA
Copyright © 2009 Mark Logic Corporation. All rights reserved. 11Slide 11
Problem Definition – ‘Hard’ Factors
Comply with standards and regulationsAir Transportation Oversight System (ATOS)FAA, DoT, OSHA, EPA…
Content ownership at lowest sensible levelFrom “manuals” to “processes”
Provide for online accessCrewmembers and Business Partners
Provide for offline accessPilots in cockpit
Regulatory reviewFAA representatives need access
Future-proof the solutionInternational (IOSA)QMS, SMS
Copyright © 2009 Mark Logic Corporation. All rights reserved. 12Slide 12
Bottom Line – They Had…
A problem that HAD to be solved
In their case: regulatory compliance
A problem that’s time-bound
In their case: beginning of 2009
A problem that’s clear-cut enough
In their case: comply with ATOS requirements
A current situation that’s bad enough you can’t just tweak it
In their case: the current manual system is compromised
Copyright © 2009 Mark Logic Corporation. All rights reserved. 13Slide 13
Agenda - Outline
About JetBlue
The operational document problem
The solution – SharePoint, Word, MarkLogic Server
About Mark Logic
Copyright © 2009 Mark Logic Corporation. All rights reserved. 14Slide 14
Solution Requirements
Distribute authorship
‘Book owners’ are obsolete
Put ownership on the process owners and their SMEs
Use non-technical tools
But have XML as a base technology
Enable workflow and automation
Automate routing and approvals
Provide dynamic delivery to all consumers
Once approved content automatically flows to appropriate location
Copyright © 2009 Mark Logic Corporation. All rights reserved. 15Slide 15
Solution Details
Make organizational changes
Create Corporate Publications group
Distinct from existing Technical Publications
Provide cross-departmental governance structure
Design system using corporate standards
Leverage authoring & management tools “crew members” are familiar with
Use standard content creation tools e.g. SharePoint and Word
Copyright © 2009 Mark Logic Corporation. All rights reserved. 16Slide 16
Corporate Publications Group
Copyright © 2009 Mark Logic Corporation. All rights reserved. 17Slide 17
Governance Structure
Copyright © 2009 Mark Logic Corporation. All rights reserved. 18Slide 18
Technical Architecture
SharePoint UI
Content Creation & Assembly
Author workstations
SharePoint
Word + Add-in
Document viewerweb application
Synchronization Services
Laptops & handhelds
Workstations
Dynamic Content Delivery
Copyright © 2009 Mark Logic Corporation. All rights reserved. 19Slide 19
Leverage & Enhance SharePoint
Leveraging SharePoint for library services and business workflows
Document review and approvals
Versioning
Enhancing SharePoint with dynamic publishing and reuse apps
Seamless automated bulk mirroring
Documents pushed to delivery infrastructure upon approval
Copyright © 2009 Mark Logic Corporation. All rights reserved. 20Slide 20
SharePoint Managed Work Flow
Copyright © 2009 Mark Logic Corporation. All rights reserved. 21Slide 21
Use Familiar Authoring Tools
Business users (SMEs) author documents
Find and reuse operational content from within Microsoft Word
Leverage Open XML
Enrich Word docs for search and analytics
Enhancing with with custom metadata
Rapidly assemble new policies and procedures
Improved productivity for non-technical authors
Avoiding expensive and complicated special-purpose authoring tools
Higher adoption rate
Copyright © 2009 Mark Logic Corporation. All rights reserved. 22Slide 22
Office Example 1
Copyright © 2009 Mark Logic Corporation. All rights reserved. 23Slide 23
Office Example 2
Copyright © 2009 Mark Logic Corporation. All rights reserved. 24Slide 24
Office Example 3
Copyright © 2009 Mark Logic Corporation. All rights reserved. 25Slide 25
Where Are They?
Create Corporate Publications group Charter cross-departmental governance structure Technical architecture
Designed Implemented - in-process Tested and launched -
Content development
Templates and metadata Identify process owners – Train and develop content – in-process
Copyright © 2009 Mark Logic Corporation. All rights reserved. 26Slide 26
Agenda - Outline
About JetBlue
The operational document problem
The solution – SharePoint, Word, MarkLogic Server
About Mark Logic
Copyright © 2009 Mark Logic Corporation. All rights reserved. 27Slide 27
How We Help Our Customers
Integrate content from different sources
Repurpose content into multiple uses
Build custom documents and views
Deliver content through multiple channels
Search-and-discover previously unknown information
MarkLogic accelerates the creation information products
Copyright © 2009 Mark Logic Corporation. All rights reserved. 28Slide 28
What Does MarkLogic Server Do?
Store content in a single centralized repository
Use XQuery to access, manipulate and retrieve
Search and locate content with pinpoint accuracy
Extensive full-text and structure search features
Analyze to understand and exploit what you have
Built in indexes to speed analysis of data
Deliver content to users in multiple contexts
Send content to multiple devices and users
The industry’s leading XML server
Copyright © 2009 Mark Logic Corporation. All rights reserved. 29Slide 29
Q&A
Thank you
John Kreisa
Director of Industry Solutions
Copyright © 2009 Mark Logic Corporation. All rights reserved. 30Slide 30
Addendum
Copyright © 2009 Mark Logic Corporation. All rights reserved. 31Slide 31
About Mark Logic
Enterprise software and services company
Headquarters in San Carlos, California (Silicon Valley)
Product: MarkLogic Server
Industry's leading XML server
Accelerates the creation of information products
>150 top-tier customers
Elsevier, McGraw-Hill, Oxford University Press, O’Reilly Media, JetBlue Airways, US Army, JP Morgan
Strong financial backing
Sequoia Capital, Tenaya Capital
Copyright © 2009 Mark Logic Corporation. All rights reserved. 32Slide 32
Recognized Technology Leader
EContent magazine “100” top digital content companies
Winner in 2005, 2006, 2007, and 2008-2009
Information Today Reader’s Choice Award
Best Enterprise Application in 2006 and 2007
KMWorld magazine“100”
Companies that matter in Knowledge Management
Winner in 2005, 2006, 2007, and 2008
Trend-Setting Product in 2008
SIIA “CODiE” awards
2005 Best Vertical Solution – Publishing
2006 Best Content Management Solution
2008 Finalist in Three Categories
Ranked 4th fastest growing IT company in Silicon Valley with 15,174% growth from 2003-2007 by Deloitte
Copyright © 2009 Mark Logic Corporation. All rights reserved. 33Slide 33
Representative Mark Logic Customers
Copyright © 2009 Mark Logic Corporation. All rights reserved. 34Slide 34
MarkLogic Server Features
DBMS FeaturesXQuery 1.0 Transaction semanticsTriggers (CPF)Non-blocking read-consistencyPoint-in-time queriesGeospatial indexingBackup and recoveryAdministrationHigh-availabilityScalability and performanceAnalytics – facets and co-occurrence
Search FeaturesFull-text extensions to XQueryIntegrated XML and text searchFielded searchAlerting (“profiling”)Relevance tuningLanguage processing (stemming, tokenization, spell check)Entity extraction / enrichmentForeign language support Thesaurus supportTaxonomy supportXML classificationLexicons and lexicon frequenciesScaling architecture
Copyright © 2009 Mark Logic Corporation. All rights reserved. 35Slide 35
Granular Access to Information
Does this table interest you?
Perhaps this list?
Or, take the whole section?
These paragraphs?
Copyright © 2009 Mark Logic Corporation. All rights reserved. 36Slide 36
Fully Leverage Your Content
Article Book Report
Journal Assessment Item Case
Copyright © 2009 Mark Logic Corporation. All rights reserved. 37Slide 37
Content Platform
App
Platform for Content Apps
OldPerpetual re-development
and fixed costs per app
VS.
Mark LogicContent platform reduces new app cost and speeds creation process
●●●
Decide what you want to buildGather, transform contentBuild app / delivery systemSee if it worksFixed costs per application
Gather content to create a platformDecide what you want to buildBuild app / delivery system on the platformSee if it works
App App●●●
App AppApp App
Copyright © 2009 Mark Logic Corporation. All rights reserved. 38Slide 38
Centralized Information Platform
Content enrichment
App
Applications
App
DevicesDynamicStatic
Custom documents
Briefings
Reports
Policy
Metadata
HTML/XML