Markets for Technology – Is the patent system broken?

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Markets for Technology – Is the patent system broken? Annual Forum #ESMT2050 Prof. Dr. Stefan Wagner TÜSIAD/TCCI Chair in European Economic Integration Berlin, 3. 7. 2014

description

The drive for innovation is an important input when it comes to achieving competitive advantage, but does the rising cost of litigation and changing risk/reward analysis of obtaining patents deter innovation? Initially created to encourage innovation and technological progress, many observers claim that today patents regularly hinder firms’ innovative activities. This session discusses current hot topics with regard to the regulation of the market for technologies.

Transcript of Markets for Technology – Is the patent system broken?

Page 1: Markets for Technology – Is the patent system broken?

Markets for Technology – Is the patent system broken?

Annual Forum #ESMT2050

Prof. Dr. Stefan Wagner TÜSIAD/TCCI Chair in European Economic Integration Berlin, 3. 7. 2014

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www.spiegel.de/netzwelt, May 9th 2014

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Patents protect technical inventions against imitation

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US Patent US 5,250,534 – “Pyrazolopyrimidinone antianginal agents“ (Sildenafil)

Description Claims

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Patents are key to appropriate the value of inventions

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US-Patent US 5,250,534 – “Pyrazolopyrimidinone antianginal agents“ (Sildenafil)

Blockbuster patent

• Development of drugs costs about 1 billion USD

• 1,8 Mrd. Viagra pills sold by now

• Total revenues so far 25 billion USD (est.)

• Highly profitable business Cost of the active substance for 20.000 pills

roughly 650,- EUR Translates into 3,25 cents per pill which is sold

for 12,- EUR

• Patent expired in 2013, dramatic drop in prices due to entry of generic drugs based on the equivalent substance

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Patents promote innovation but limit competition

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Temporary exclusion right creates incentives to innovate and to disclose inventions

Good for innovation

Bad for competition

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• Discrete product industries

− One patent per product (or few patents per products)

− Examples: Pharma, Chemistry, Foold, Mechanics, Materials, ….

• Complex product industries

− Manufacturing and selling a product requires access to a large number of different patents

− Examples: Semiconductors, Computers, TelCo, Electronics, Audio-visual technologies...

Patents create different incentives in different industries

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A useful taxonomy

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Complex products require access to patents held by various players

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An example from smartphones: Apple vs. Samsung

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Fragmented ownerhsip of patents leads to an armsrace between encumbents

“There is certainly a level of mutually assured destruction among the big companies.

If you build up your patent portfolio, I build up mine—nukes pointing at each other.”

Greg Papadopoulos, CTO at Sun Microsystems

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The prisoners’ dilemma in complex product industries

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„arms race“ for the largest patent portfolio – the „patent explosion“

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The number of global patent grants more than doubled over the last 15 years

Source: WIPO, World Intellectual Property Indicators, 2013

“Even though we have 3,000 patents [awarded annually in America], if we had to, I could make that number 10,000.” (John Kelly, IBM)

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Arms race: changing characteristics of patents

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US 8,046,721: “Unlocking a device

by performing gestures on an unlock image”

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US 5,946,647: “System and method

for performing an action on a structure

in computer-generated data”

Arms race: changing characteristics of patents

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Both patents have been enforced in court in the US

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Both patents have been enforced in court in the US

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“arms race” und resulting conflicts in the smartphone industry

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Source: www.phonearena.com

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Non-practicing entities – a new breed of players in the market for technology

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Ever heard of

Digitude Innovations?

Source: www.phonearena.com

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Non-practicing entities – a self-assessment

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Patents promote innovation but limit competition…

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Temporary exclusion right creates incentives to innovate and to disclose inventions

Good for innovation

Bad for competition

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… or is the patent system broken?

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Temporary exclusion right creates incentives to innovate and to disclose inventions?

Good for innovation

Bad for competition