Markets for Technology – Is the patent system broken?
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Transcript of Markets for Technology – Is the patent system broken?
Markets for Technology – Is the patent system broken?
Annual Forum #ESMT2050
Prof. Dr. Stefan Wagner TÜSIAD/TCCI Chair in European Economic Integration Berlin, 3. 7. 2014
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www.spiegel.de/netzwelt, May 9th 2014
7/7/2014 1 Intellectual Property Rights and the Market for Technology
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Patents protect technical inventions against imitation
7/7/2014 2 Intellectual Property Rights and the Market for Technology
US Patent US 5,250,534 – “Pyrazolopyrimidinone antianginal agents“ (Sildenafil)
Description Claims
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Patents are key to appropriate the value of inventions
7/7/2014 3 Intellectual Property Rights and the Market for Technology
US-Patent US 5,250,534 – “Pyrazolopyrimidinone antianginal agents“ (Sildenafil)
Blockbuster patent
• Development of drugs costs about 1 billion USD
• 1,8 Mrd. Viagra pills sold by now
• Total revenues so far 25 billion USD (est.)
• Highly profitable business Cost of the active substance for 20.000 pills
roughly 650,- EUR Translates into 3,25 cents per pill which is sold
for 12,- EUR
• Patent expired in 2013, dramatic drop in prices due to entry of generic drugs based on the equivalent substance
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Patents promote innovation but limit competition
7/7/2014 4 Intellectual Property Rights and the Market for Technology
Temporary exclusion right creates incentives to innovate and to disclose inventions
Good for innovation
Bad for competition
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• Discrete product industries
− One patent per product (or few patents per products)
− Examples: Pharma, Chemistry, Foold, Mechanics, Materials, ….
• Complex product industries
− Manufacturing and selling a product requires access to a large number of different patents
− Examples: Semiconductors, Computers, TelCo, Electronics, Audio-visual technologies...
Patents create different incentives in different industries
7/7/2014 5 Intellectual Property Rights and the Market for Technology
A useful taxonomy
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Complex products require access to patents held by various players
7/7/2014 6 Intellectual Property Rights and the Market for Technology
An example from smartphones: Apple vs. Samsung
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Fragmented ownerhsip of patents leads to an armsrace between encumbents
“There is certainly a level of mutually assured destruction among the big companies.
If you build up your patent portfolio, I build up mine—nukes pointing at each other.”
Greg Papadopoulos, CTO at Sun Microsystems
7/7/2014 7 Intellectual Property Rights and the Market for Technology
The prisoners’ dilemma in complex product industries
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„arms race“ for the largest patent portfolio – the „patent explosion“
7/7/2014 8 Intellectual Property Rights and the Market for Technology
The number of global patent grants more than doubled over the last 15 years
Source: WIPO, World Intellectual Property Indicators, 2013
“Even though we have 3,000 patents [awarded annually in America], if we had to, I could make that number 10,000.” (John Kelly, IBM)
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Arms race: changing characteristics of patents
7/7/2014 9 Intellectual Property Rights and the Market for Technology
US 8,046,721: “Unlocking a device
by performing gestures on an unlock image”
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7/7/2014 10 Intellectual Property Rights and the Market for Technology
US 5,946,647: “System and method
for performing an action on a structure
in computer-generated data”
Arms race: changing characteristics of patents
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Both patents have been enforced in court in the US
7/7/2014 11 Intellectual Property Rights and the Market for Technology
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Both patents have been enforced in court in the US
7/7/2014 12 Intellectual Property Rights and the Market for Technology
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“arms race” und resulting conflicts in the smartphone industry
7/7/2014 13 Intellectual Property Rights and the Market for Technology
Source: www.phonearena.com
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Non-practicing entities – a new breed of players in the market for technology
7/7/2014 14 Intellectual Property Rights and the Market for Technology
Ever heard of
Digitude Innovations?
Source: www.phonearena.com
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Non-practicing entities – a self-assessment
7/7/2014 15 Intellectual Property Rights and the Market for Technology
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Patents promote innovation but limit competition…
7/7/2014 16 Intellectual Property Rights and the Market for Technology
Temporary exclusion right creates incentives to innovate and to disclose inventions
Good for innovation
Bad for competition
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… or is the patent system broken?
7/7/2014 17 Intellectual Property Rights and the Market for Technology
Temporary exclusion right creates incentives to innovate and to disclose inventions?
Good for innovation
Bad for competition