MARKETPLACE STRATEGY DELIVERS ROI FOR NATIONAL,...
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12:1 ROI Jack Link’s, the largest meat snack and beef jerky company in the United States, came to Marketplace Strategy looking for assistance in taking its already well performing Amazon presence to the next level. For Jack Link’s, MPS designed and implemented an advanced-level strategy designed to secure additional market share and expand its sales overall in Amazon’s growing grocery category. This included the further optimization of Jack Links’ product pages, using research to uncover high-opportunity keywords and incorporate them into page copy. Meanwhile, MPS created a series of new, expanded A+ Pages with more elaborate design and branding elements, product comparison charts, frequently asked questions, and more. Most notably, MPS refined the brand’s Amazon Marketing Services advertising strategy, which had previously consisted of simple, keyword-focused campaigns. This more strategic approach involved campaigns to align with complementary products, target competitors, and address more specific product searches. The program produced a 12:1 ROI and further expanded the brand’s position as the top player in meat snacks on Amazon and throughout North America. A+ PAGE DESIGN: JACK LINK’S COMES TO MPS TO TAKE AMS TO THE NEXT LEVEL www.marketplacestrategy.com | 12:1 ROI MARKETPLACE STRATEGY DELIVERS ROI FOR NATIONAL, CATEGORY-LEADING BRAND
Transcript of MARKETPLACE STRATEGY DELIVERS ROI FOR NATIONAL,...
12:1 ROI
Jack Link’s, the largest meat snack and beef jerky company in the United States, came to Marketplace Strategy looking for assistance in taking its already well performing Amazon presence to the next level.For Jack Link’s, MPS designed and implemented an advanced-level strategy designed to secure additional market share and expand its sales overall in Amazon’s growing grocery category.This included the further optimization of Jack Links’ product pages, using research to uncover high-opportunity keywords and incorporate them into page copy.Meanwhile, MPS created a series of new, expanded A+ Pages with more elaborate design and branding elements, product comparison charts, frequently asked questions, and more.Most notably, MPS refined the brand’s Amazon Marketing Services advertising strategy, which had previously consisted of simple, keyword-focused campaigns. This more strategic approach involved campaigns to align with complementary products, target competitors, and address more specific product searches.The program produced a 12:1 ROI and further expanded the brand’s position as the top player in meat snacks on Amazon and throughout North America.
A+ PAGE DESIGN:
JACK LINK’S COMES TO MPS TO TAKE AMS TO THE NEXT LEVEL
www.marketplacestrategy.com |
12:1 ROI
MARKETPLACE STRATEGY DELIVERS ROI FOR NATIONAL, CATEGORY-LEADING BRAND
