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Transcript of MARKETPLACE - Amazon Web Servicesimages.partner.zalora.com.s3.amazonaws.com/SellerCenter... ·...
COVER PAGE
M A R K E T P L A C E
Upload & Update Multiple Products
Getting Started on Seller Center
BATCH PRODUCT UPLOAD
Getting Started
After logging in to Seller Center, click on Products Import Products
Download Relevant Template
BATCH PRODUCT UPLOAD
Getting Started
Download the relevant template based on your product category/categories
o Wait for about 1 min for file to be loaded, then download file
Important Highlights to Know
BATCH PRODUCT UPLOAD
Important Highlights
Before filling in the template, take note of the following pointers:
1. When filling in product information, you must fill out each size of the product
in each row and not leave any blank rows between product listings
2. For products with multiple sizes and/or colours, you must fill in each colour in
each size as an individual listing
e.g. If you have a dress in Blue and Pink, and in sizes S and M each, you
should have 4 individual product listings – Blue S, Blue M, Pnk S, Pink M
Important Highlights to Know
BATCH PRODUCT UPLOAD
Important Highlights
3. A good shortcut to fill in information of a product in multiple colours and/or
sizes is to complete a row for 1 colour in 1 size, then copy and paste the
information in subsequent rows and edit accordingly
4. The first row of information is an example to assist you. Please delete this row
before you upload the Product Creation Template on Seller Center.
e.g. If you have a dress in Blue and Pink, and in sizes S and M each,
o Firstly, fill in the information fields for Blue dress in size S
o Secondly, copy and paste to a new row for size M and amend the
Seller SKU, Size and Quantity
o Thirdly, copy and paste the completed 2 rows of Blue dress S and M
to the next 2 rows for the Pink listings
o Lastly, change the Colour, ParentSKU, Quantity, ColorFamily,
SellersKU and Images
Complete Product Information Main
BATCH PRODUCT UPLOAD
Main - Name
i. Name
Enter the product name (first letter of every word should be in CAPS)
To optimize your product name, indicate the key product feature and
the product type
Tip: Highlight feature(s) that differentiate your product, e.g.
o Design, texture, embellishments, prints, structure, collar type
o e.g. Fit & Flare Off Shoulder Dress
(Feature) (Product Type)
Maximum 54 characters (including spaces)
Check out Production Tips:
o Optimizing Product Name; Fashion Vocabulary
Complete Product Information Main
BATCH PRODUCT UPLOAD
Main - PrimaryCategory
ii. PrimaryCategory
To fill in the correct category, select from the drop-down list
Find the most specific, deepest-level category ID code and fill in the
information accordingly
o e.g. If your product is a dress above knee length, scroll and look for
“Clothing / Women’s Clothing / Dresses / Mini Dresses” category
Tip: If replicating PrimaryCategory for several rows, use the copy-and-
paste method instead of dragging the corner of the cell
Complete Product Information Main
BATCH PRODUCT UPLOAD
Main – Brand & BrowseNodes
iii. Brand
Click on the dropdown button to select the relevant brand name for
your product from the list provided
Tip: If your brand is not listed, please contact Seller Support.
iv. BrowseNodes
If you wish to categorise your product in more than 1 category, insert
the numerical code of the corresponding category code(s) here
o e.g. If your product can be categorised as a Mini Dress, Summer
Dress and Party Dress, insert 907 and 945 separated by a comma
Complete Product Information Main
BATCH PRODUCT UPLOAD
Main - Colour
v. Colour
For this field, you may enter the main colour of your product
o Make sure that the colour indicated is relevant to your product
o If your product has multiple colours, it is recommended that you
choose the most dominant one(s)
You may also use creative and unique colour names, e.g.
o Sapphire, Moss, Chartreuse, Onyx, Sand, Coral
Complete Product Information Variation
BATCH PRODUCT UPLOAD
Variation - Variation
vi. Variation
This field is for you to select the size variation of the
product listing
Simply click on the drop-down button to select the
appropriate size variation within your size system
Make sure that the size you select that corresponds
with the Measurements that you will indicate in the
Description section
Tip: If you are currently out-of-stock with a particular size but plan to
offer the size variation once more stocks arrive, you should still create
the listing and indicate quantity as “0”
Complete Product Information Variation
BATCH PRODUCT UPLOAD
Variation – ParentSKU & SellerSKU
vii. ParentSku and SellerSku
Seller SKU is an unique ID for each product for you to identify its location
or identity
Parent SKU is the main SKU indicator to group a product with multiple
size listings together in one product page on ZALORA’s website
o To do this, simply indicate the smallest size as the Parent SKU for all
the size listings of that product
o If your product comes in only One Size, the Parent SKU will be the
same as the Seller SKU,
e.g.
Complete Product Information Variation
BATCH PRODUCT UPLOAD
Variation - Quantity
viii. Quantity
Enter the available quantity of stocks for each product accordingly
Tip: If you are currently out-of-stock with a particular size but plan to
offer the size variation once more stocks arrive, you should still create
the listing and indicate quantity as “0”
Complete Product Information Product Specification
BATCH PRODUCT UPLOAD
Product Spec - ColorFamily
viii. ColorFamily
Select the relevant colour family for your product
o This helps customers locate your product when filtering by colour
Make sure to select the correct colour family, especially if your product
has multiple colours
If your product has one dominant colour, click on the drop-down button
to select one colour family closest to the colour of your product
Complete Product Information Product Specification
BATCH PRODUCT UPLOAD
Product Spec - ColorFamily
viii. ColorFamily
If the product has 2 dominant colours, you would need to enter the 2
colours in the cell, separated by a comma
If the product has 3 or more dominant colours, you would need to enter
the 3 colours in the cell, separated by commas
o Important:
o Make sure that the colour names are first reflected in the dropdown list
o As the cells in the ColorFamily column are in the format of a dropdown
list, it is important to copy and paste a cell beside (e.g. from the
CompositionMaterial column) over it before typing in the colour
names
o Refer to this guide to know how to define dominant colours
Complete Product Information Product Specification
BATCH PRODUCT UPLOAD
Product Spec - Material
ix. CompositionMaterial
This showcases the material composition of your product
Enter the details of each component of your product’s material(s)
Tip: Check out Production Tips for more details – Production Tips
Complete Product Information Additional Product Attributes
BATCH PRODUCT UPLOAD
Product Spec -Gender
x. Gender
Click on the drop-down button to select the correct
gender usage for your product
If applicable, ensure that the model featured in the
product’s image(s)corresponds to the chosen gender
If your products can be used by both Male and
Female, you may select Unisex if and only if:
o The product is a non-apparel item, and
o The product’s main image does not feature a
human model
Complete Product Information Additional Product Attributes
BATCH PRODUCT UPLOAD
Product Spec – Size System
xi. Sizesystembrand
This is the size system that your product sizes follow, e.g.
o International, UK, US, EU, AUS, JPN
Click on the drop-down button to select the size system
for your product
Make sure that the size system you select that
corresponds with the information you input in the
Variation and Measurement columns
Complete Product Information Price
BATCH PRODUCT UPLOAD
Price
xii. Price
Enter the numerical retail price for the product
All sizes for the product must be given the same price to avoid
confusion for customers
Do not include any spaces, currency symbols or punctuations
(except for cents value, if applicable) for this field
Complete Product Information Description
BATCH PRODUCT UPLOAD
Description - Description
xiii. Description
Enter a brief description of your product by highlighting 3~5 features
o e.g. Texture, structure, intended use of product, country of origin
To input information in this cell, start with an apostrophe (‘)
Each point has to be formatted with a dash with space (“- ”) at the start
and a line break (“<br>”) at the end, e.g.
o ‘- Round neckline<br>- Stylised sleeves<br>- Side zip fastening
Complete Product Information Description
BATCH PRODUCT UPLOAD
Description – Care Label
xiv. CareLabel
Fill in the care label for our product so customers are aware of the
methods of maintaining the product to ensure optimal shelf life
Each point has to be formatted with a line break (“<br>”) at the end, e.g.
o Hand wash cold<br>Do not bleach<br>Delicate dry clean<br>Line
dry inside out in shade
Complete Product Information Description
BATCH PRODUCT UPLOAD
Description - Measurements
xv. Measurements
Fill in the full measurements of the product so customers are aware of the
fit of the product before purchasing it
Please include the measurements of all available sizes of the product
Tip: Use Chest or Bust instead of pit-to-pit (PTP) measurements
Each point has to be formatted with a line break (“<br>”) at the end, e.g.
o Size S – Chest/Bust: 31”, Waist: 24.5”, Length: 32.5” <br>
o Size M – Chest/Bust: 32”, Waist: 25.5”, Length: 33.5” <br>
o Size L – Chest/Bust: 33”, Waist: 26.5”, Length: 34.5” <br>
Complete Product Information Description
BATCH PRODUCT UPLOAD
Description - Model & Body Measurements
xvi. Modeiswearing
For Apparels, state the size of the garment the model is wearing
Make sure that the size stated corresponds with the size system used in
the Variation, Sizesystembrand and Measurement columns
xvii. Modelbodymeasurements
For Apparels, state the height (and body measurements, e.g. chest,
waist) of model depicted in image
It is also a good practice to include model’s size using another uniform
size system brand, i.e. US, UK, EU, AUS, JPN
Complete Product Information Images
BATCH PRODUCT UPLOAD
Images – Main Images etc
xviii. MainImage, Image2, Image3 etc.
If you have images in URL links that fit the image guidelines, you can
indicate the corresponding image URLs for each product here
You may indicate up to 8 images, but take note that the Main Image
should be a full frontal view of the product
Image dimensions must be within the following guidelines:
o Portrait layout with resolution of at least 72 ppi
o 762px (W) x 1100px (H), or a width-to-height ratio of 0.69:1
o Image size not exceeding 2MB
Tip: You could also upload your images directly on Seller Center
after uploading the batch upload template
Upload Batch Upload Template to Seller Center
BATCH PRODUCT UPLOAD
Upload on Seller Center
Have a final check to make sure all your product information is correct
Before uploading the template via Seller Center, please remember to delete
the example listing at the first row:
Step 1:
Set Import Mode as “Create New Products” and upload the Batch
Upload Template that you have filled in
Step 2:
Click on Products Import Products
If you have uploaded your file correctly, a successful upload message will
appear
If an error message appears, review your errors in the downloaded report,
correct the errors, and upload the file again
Check and Manage Your Products
BATCH PRODUCT UPLOAD
Manage Products & Images
To check your uploaded products, go to Products Manage Products
o To read more about Managing Your Products, click here
If you did not upload via image URLs and wish to do so on Seller Center,
proceed to Products Manage Images to do so
o To understand more about ZALORA Image Guidelines, click here