Marketplace 4.0 at CME Group
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Transcript of Marketplace 4.0 at CME Group
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CME Group Overview
• #1 futures exchange
globally by volume
• Provide futures & options
on futures trading &
clearing
• FY 2009 Revenue of $2.6B
• Strong record of growth
through acquisitions and
strategic partnerships
– CBOT Holdings (2007)
– NYMEX Holdings (2008)
– BM&FBOVESPA (2008)
– Dow Jones Indexes (2010)
• Deep liquidity in key benchmarks
across all asset classes
• Diverse, committed customer base
• Vertically integrated technology
and clearing
• Commitment to excellence,
innovation and customer focus
Combination is greater
than the sum of its parts
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Driving Global Growth
• Joint ventures, equity
investments, third party
services (order routing, CME
Globex, CME Clearing)
• Leadership becoming more
distributed geographically
• Offices in NY, Washington D.C.,
Houston, London, Sao Paulo, Toyko
and Singapore
• Growing global sales force
• Eight high speed, high
capacity telecommunications
hubs, with additional hub
planned for Kuala Lumpur
Broadest global
distribution
• CME Globex
customers in
over 80 countries
• Market data
customers in
150 countries
Percentage of total volume traded outside of US hours
has increased from 15% in Q408 to 19% in Q409
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Social What?
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“Social media is people having real-time
conversations online.”
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1.0
2.0
3.0
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4.0
source: brian solis
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What’s Our Strategy?
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@jbernoff@charleneli
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Promote and Discuss the Key Attributes of Our Brand in Real Time Through Social Platforms
Brand Enthusiasm
Customer Service
Issues Management
Build Advocacy
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Those “aha” Moments
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"I ended up having one of my best days in months that night," Mr. Grisafi said. "It really affected me, to the sum of a large amount of money.”
Know Your Audience
@IndianaGrainCo
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@StockTwits – the human ticker
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Who Do We Want to Reach?
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• Customers/traders
• Partners
• Lawmakers
• Regulators
• Media
• Influencers
• Employees
Accessible
Transparent
Authentic
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Validation?
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754,732 Followers
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746 Twitter Lists
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The Google Effect
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BtoB Magazine
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Lessons Learned
• This is not about you…it’s about them (70/30)
• It’s not a silver bullet
• Be social…monitor, listen, respond
• Try new things and benchmark
• Understand the risks/rewards
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Next Steps?
• Company education/training
• Financial Services/B2B Recognition (top 5)
• Connect with people -- Monitor, listen, respond
• Video
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Twitter: @allanschoenberg/@CMEGroup
Blog: http://www.cmegroup.com/openmarkets
http://www.b2bvoices.com
LinkedIn: http://www.linkedin/com/in/allanschoenberg
You can download this presentation here:
http://www.slideshare.net/allancme