Marketo Webhook to RainKing to Update Lead Data
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Transcript of Marketo Webhook to RainKing to Update Lead Data
![Page 1: Marketo Webhook to RainKing to Update Lead Data](https://reader035.fdocuments.net/reader035/viewer/2022081802/556200a3d8b42a2a488b5314/html5/thumbnails/1.jpg)
RainKing Software, Inc. 2013
When a Lead is created in Marketo
Marketo Webhook to RainKing
To Update Lead Data
Automatically call RainKing
To Pull in New and Updated Fields
![Page 2: Marketo Webhook to RainKing to Update Lead Data](https://reader035.fdocuments.net/reader035/viewer/2022081802/556200a3d8b42a2a488b5314/html5/thumbnails/2.jpg)
RainKing Software, Inc. 2013
Marketo Webhook to RainKing
Step 1: Build a Webhook to RainKing
• In Marketo, under Admin >> Webhooks select New Webhook
• The URL for the Webhook is: https://api.rainkingonline.com/1.0/contact.xml?e=[ENTER EMAIL ADDRESS TOKEN HERE]&t=[ENTER RAINKING TOKEN HERE]
• The Request Type is Post
• Response Token Encoding is Form/URL
• Response Type is XML
• Select to Create this Webhook
![Page 3: Marketo Webhook to RainKing to Update Lead Data](https://reader035.fdocuments.net/reader035/viewer/2022081802/556200a3d8b42a2a488b5314/html5/thumbnails/3.jpg)
RainKing Software, Inc. 2013
Marketo Webhook to RainKing
Step 2: Build Response Mappings • Update 16 Contact fields with syntax below:
• Salutation: result.contact.salutation • First Name: result.contact.firstName • Nick Name: result.contact.nickName • Last Name: result.contact.lastName • Title: result.contact.title • Level: result.contact.level • Supervisor: result.contact.supervisor • Address 1: result.contact.address1 • Address 2: result.contact.address2 • City: result.contact.city • State: result.contact.state • Zip: result.contact.zip • Country: result.contact.country • Phone: result.contact.phone • Extension: result.contact.ext • Fax: result.contact.fax
• Update 15 Company Fields with syntax below: • Company Name: result.company.companyName • URL: result.company.url • DUNS Number: result.company.dunsNumber • Revenue: result.company.revenue • Employee Count: result.company.employeeCount • Address 1: result.company.address1 • Address 2: result.company.address2 • City: result.company.city • State: result.company.state • Zip: result.company.zip • Country: result.company.country • Phone: result.company.phone • Fax: result.company.fax • Industry: result.company.sectors.industries.name • Sector: result.company.sectors.name
Map RainKing fields to your Marketo fields and save the mapping.
![Page 4: Marketo Webhook to RainKing to Update Lead Data](https://reader035.fdocuments.net/reader035/viewer/2022081802/556200a3d8b42a2a488b5314/html5/thumbnails/4.jpg)
RainKing Software, Inc. 2013
Marketo Webhook to RainKing
Step 3: Create a Smart Campaign
1.) Create a Smart Campaign where
the Smart List includes a Trigger
2.) In the Flow Step, add the Webhook
to Call RainKing
3.) Activate this Smart Campaign!
![Page 5: Marketo Webhook to RainKing to Update Lead Data](https://reader035.fdocuments.net/reader035/viewer/2022081802/556200a3d8b42a2a488b5314/html5/thumbnails/5.jpg)
RainKing Software, Inc. 2013
Marketo Webhook to RainKing
Step 4: Add a RainKing Lead and confirm fields
• Grab a new Lead from RainKing
• Create this New Lead in Marketo
(you only need the email address)
• Confirm that all mapped fields populate!
![Page 6: Marketo Webhook to RainKing to Update Lead Data](https://reader035.fdocuments.net/reader035/viewer/2022081802/556200a3d8b42a2a488b5314/html5/thumbnails/6.jpg)
RainKing Software, Inc. 2013
Marketo Webhook to RainKing
To Update Lead Data
RainKing Fuels Marketing Automation