www.careers.qut.edu.au

QUT Careers and Employment

Marketing yourself and your research

Dr Nikki PenhaligonPostgraduate Career CounsellorQUT Careers and Employment

Today’s agenda

• Why are we here?• Where do we want to go? (And where can I go?!)• What’s happening in the world of careers?• How do I market my PhD to get that job?!

Who are we and why are we here?

• Name/PhD topic

• Where are you on your PhD journey?

• What are you hoping to achieve out of today?

• What do you want to know?

The changing world of work

• No longer a job for life• More uncertainty in the air• We need to self manage and

actively participate in our OWN career journey

• Need to identify transferable skills and be adaptable

• Need to learn new skills and engage in life long learning

• We need learn how to market and promote ourselves

Where can I go?

• Universities– Academic– Research only – Professional

• Student administration• Student support • Grant assistance• Information

management • Research institutes e.g.,

CSIRO

• Public service• Graduate programs• Private

– Consulting– Contracting

• Not for profit

1. Self reflect2. Define your brand3. Develop key statement(s)4. Do not wait to be noticed5. Present a professional image6. Cultivate people skills7. Have a vision8. Enact your strategy!

(Karalis, 2007)

Tips to effectively market yourself

• Ask yourself:– What motivated you to start a PhD?– Where did you hope it would lead?– What challenges are you facing?– Has anything changed since you first enrolled?

• Activity: Write them down in your booklet

1. Self reflect

Activity: Think Pair Share

Understanding my skills!• On the post-it provided, brainstorm as many

skills as you can that you have developed during your PhD candidature. Also indicate where you have developed these skills (ie the evidence). You have 1 minute!

• Now, grab a partner and brainstorm more. You have 2 minutes!

• Share with the larger group

Valued skills

• Interpersonal/communication skills (written and oral)

• Drive and commitment/industry knowledge

• Critical reasoning and analytical skills/technical skills

• Calibre of academic results• Cultural alignment/values fit

• Work experience• Teamwork skills• Emotional intelligence

(including self-awareness, confidence, motivation)

• Leadership• Activities (including intra and

extracurricular)

.

Data from 2011 survey of over 350 Australian employers. For more information see www.graduatecareers.com.au.

Where might you have developed these skills???

Postgraduate Research Capabilities• Advanced theoretical knowledge and analytical skills,

including methodological, research design and problem-solving skills

• Advanced information processing skills, and knowledge of advanced information and research technologies

• Independent research planning and execution• Research health and safety, ethical conduct and intellectual

property• Project management, teamwork, academic writing and oral

communication• Research results transfer to end-users, publications and

presentations, research policy, and research career planning

2. Define Your Brand

• How do you stand out from the crowd?

• What makes you different from the other applicants?

• How do you add value?

• The goal of the puzzle is to link all 9 dots using four straight lines or less, without lifting the pen.

Think Outside the Box

One Solution

• Features versus benefits

• Feature = distinctive element: an attribute, characteristic, mark, peculiarity, property, quality or trait.

• Benefit = Something that promotes or enhances well-being; an advantage; Something that contributes to an organisation (i.e., enhanced profitability, better efficiency, or reduced risk); Something that reduces hassles or inconvenience

Employers buy benefits, not features

How do you self manage, market and promote your skills?

Features vs Benefits

Workbook activity: What are my features?

How are they benefits?

Have an elevator speech.A concise 30-60 sec summary of you and your PhD. Write

it in your workbook.

• Describe who you are

• How you will be a benefit to the organisation?

• How are you relevant to the role?

Pitching yourself• Describe what it is (in

universal language)

• Highlight specialist knowledge and features

• Apply the subject matter to the organisation/uni/role

Pitching your PhD

3. Develop key statements

Remember!

• Who is your audience? Identify them: – Academia?– Industry?– Colleagues?– Peer?– Supervisor?

• Adapt your language and message to suit

• Believe in the product (you!) and what you bring

• Let people know when you are ready for the next challenge.

• The more people you talk to about it, the more likely you are to hear about opportunities as they arise.

4. Do not wait to be noticed

• Step out of your comfort zone into a new and unfamiliar area

• Always accept additional responsibilities that can build and diversify your portfolio

• If there is a vacancy or assignment you want, ask for it

• Be proactive and look for opportunities!

How can you be noticed?

Make connections

• Attend conferences • LinkedIn• Join professional associations• Attend events or engage in

professional development• Network with others

Volunteer!• Speak at conferences/seminars/organisations • Organise conferences/symposiums• Actively participate in professional organisations• Review for publications; contribute to a blog• Chair a conference stream• Serve on university committees • Be available! • Volunteer outside of QUT

– Volunteering Qld http://www.volunteeringqld.org.au/web/ – seek.com.au http://www.volunteer.com.au/

Activity: Turn to your neighbour. Ask them where they would like to work in the future. Spend 2 minutes brainstorming ways they can get noticed! Then swap.

BREAK

5. Present a professional image

• First impressions are crucial• Consider your online

presence – FaceBook– MySpace– LinkedIn

• Dress for success

• Good communication and interpersonal skills are crucial

• They can enable us to advance at a much faster pace than others with more experience

• They help us form positive first impressions

6. Cultivate people skills

• Smile• Eye contact• Listen to understand• Call people by their name• Being open and confident• Being positive

What are good people skills?

Networking: why bother?

• Write one topic on the post-it provided

But what do I talk about?

Activity: Networking cards

Activity: Team building

• Have a broadly defined goal or a career vision

• It may be a bit unclear, but having some direction will keep you moving ahead.

• Activity: Think about where you want to be in: – 3yrs? – 5yrs?– 10yrs?

Write it in your workbook

7. Have a vision

How do I get to where I want to go?

• Have an overall vision of where you want to go

• Break your vision down into manageable steps (SMART goals)

• Look for opportunities • Record your progress and reward

each achievement• Revisit, evaluate and revise as you

go

If you don’t succeed get some feedback and work out what you can do differently for next time

Be persistent!

8. Enact your strategy – Goal setting activity

S = SPECIFIC• Who is involved?• What do you want to accomplish?• Where? - Identify a location.• When? – Establish a time frame.• Why? – Specific reason, purpose, or benefits of achieving a goal.

M = MEASUREABLEHelps you stay on track, reach your target dates, and experience achievement.

A = ATTAINABLEBreak it down into steps - each step should move you closer to that goal.

R = REALISTIC

Personal and situational factors which may influence your ability to reach your goal.

T = TIMEBOUNDDefine start points and end points to your goal and maintain commitment to these deadlines.

Writing an effective goal statement

• Use clear, specific language.

• Start your goal statement with TO + a VERB

• Write your goal statement using SMART Goal Criteria

• Avoid using negative language. Think positive!

Activity: Let’s now give it a go!

Questions?

LOCATION

Gardens Point Campus:

Level 2, X BlockReception: Room X226

Kelvin Grove Campus:

Level 4, C Block(Above the Refectory)

Caboolture Campus:

Student Centre - J Block

EMAILcareers@qut.edu.au

WEBSITEwww.careers.qut.edu.au

PHONEGardens Point: 07 3138 2649

Kelvin Grove: 07 3138 3488

Caboolture 07 5316 7400

Contact Careers and Employment