Marketing Your Small Business With Webinars
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Marketing With Niche Networks: Pinterest, Instagram and Turntable.FM Steps For Creating And Hosting Your Own Webinars
description
Are you looking for a way to show off a new product, tell customers how they can use your service, or give prospects an online tour of your business? Webinars are a great vehicle to help you get the word out to a large audience without having to rent out a lecture hall and count on your attendees to show up in person. And, you don't have to be a professional speaker to run a great webinar – you just need to keep a few points in mind to deliver an outstanding session. This presentation was given by Jay Moore at the Greater Philly Email Marketers Meetup on August 15, 2012. http://www.meetup.com/Greater-Philly-Email-Marketers/events/73891672/
Transcript of Marketing Your Small Business With Webinars
Marketing With Niche Networks:Pinterest, Instagram and Turntable.FM
Steps For Creating And Hosting Your Own Webinars
Before We Begin
Slides will be emailed to you
Q&A session after the presentation
What & Why & What
Webinar Short for Web-based seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web.
- http://www.webopedia.com/
What & Why & WhatWhy run a webinar?
Demo a product/service
Inform people about how your biz helps them
Interactivity – surveys + Q&A
FunnelsHave you run a webinar? Why?
What & Why & What
What am I getting out of this presentation?
How to set up a webinar (outline, content ideas)
What equipment to choose
How to get more out of your attendees after the webinar
Creating Your Own Webinar
Before – Outline &Prep
During – Tips &Techniques
After – Follow up & beyond
Before: Setup
ContentSlidesOutline/PracticeLengthEquipmentRegistration
Before: Content
Demonstrate your product
Repurpose content
Examples include..
Zenfolio – Photographer site helping set up portfolios and sell prints
Webinar topicsBasic overview of the service (how it benefits the customer
Tips for using Zenfolio to sell your prints and photographs
Advanced customization of your portfoliohttp://www.zenfolio.com/zf/webinars.aspx
BetterBeerScores – site dedicated to teaching homebrewing techniques
Webinar topicsIntro to homebrewing
Brewing specific types of beers
Seasonal webinar re: seasonal beers
http://www.betterbeerscores.com/catalog/homebrewing/introduction-to-homebrewing/
Before: Slides
An outline for the viewer and you
Short, to the point
BIG FONT (28-36px)
Images and demonstration
Before: Outline/Practice
Should I use a script?
Sound natural
Dry run in front of others/feedback and tweak
Marketing With Niche Networks:Pinterest, Instagram and Turntable.FM
Have you ever attended a webinar, then ditched in the middle of it?
Before: Length
Under an hour (45-50 mins max)
Shorter is usually better
Remember to leave time for questions
Before: Equipment
Mic
Blue Mic - Snowball
- $99.99
- USB plug 'n play
http://www.bluemic.com/snowball/
Audio-Techina – USB Mic
- $12.95
- USB plug 'n play
http://www.audio-technica.com/cms/wired_mics/b337c4e07fd56778/index.html
Before: Equipment
Mic
Webinar software (platform)
AnyMeeting Pros - Free (up to 200 attendees), text chat for Q&A
Cons – Ad supported (will show up in webinar)
http://www.anymeeting.com/
GoToMeeting (GoToWebinar) Pros – Large audience size (100 attendees), stat tracking, text chat for Q&A
Cons – Cost = $99/month http://www.gotomeeting.com/fec/
Before: Equipment
Mic
Webinar software (platform)
Webcam?
Before: Registration
Website/email list promotion
Expectations (topics covered, length, beginner vs. advanced)
Notify subscribers at least 2x – 24 hours and 1 hour prior
During The Webinar
Even pacing, take breaths – talk like you normally would
Water or other refreshing beverage
Q&A – best for after the webinar, not during
During The Webinar
Interactivity – Surveys, Polls
Multiple presenters? Some Q&A can be held during the webinar
After: Post Webinar
Survey - feedback
Email recording (recommend
you record before the actual event)
Set up a funnel
After: Email Funnels
A series of emails including the recording and other educational materials
Call-to-action encouraging people to buy/sign up
After: Funnel Example
1st Email – recording, contact info
2nd Email – additional material, call-to-actions
3rd Email – schedule of future webinars, calls-to-action
Webinar Checklist
✔ Get content together✔ Choose a webinar platform✔ Get equipment✔ Set up funnels✔ Set up registration✔ Run your webinar and get registrants
into those funnels
Important Links
Micshttp://www.audio-technica.com/cms/wired_mics/b337c4e07fd56778/index.html
http://www.bluemic.com/snowball/
Platformshttp://www.anymeeting.com/
http://www.gotomeeting.com/fec/
Important Links
Webinar exampleshttp://www.zenfolio.com/zf/webinars.aspx
http://www.betterbeerscores.com/catalog/homebrewing/introduction-to-homebrewing/
Marketing With Niche Networks:Pinterest, Instagram and Turntable.FMQuestions?
