Marketing Your Natural Product with Instagram
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![Page 1: Marketing Your Natural Product with Instagram](https://reader034.fdocuments.net/reader034/viewer/2022042518/55a66c881a28abdc7e8b4821/html5/thumbnails/1.jpg)
MARKETING YOUR NATURAL PRODUCT
WITH INSTAGRAMLisa Kalner Williams
Sierra Tierra Marketing
@kalnerwilliams
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Brand awareness
Market research
User generated content
Web traffic
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Brand Awareness
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#
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151 M
49 M
45 M
37 M
35 M
9 M
5 M
4 M
3 M
1 M
food
yummy
foodporn
yum
instafood
vegan
organic
glutenfree
paleo
rawfood
Hashtagged posts as of February 1, 2015Source: Iconosquare
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Market Research
Market Research
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User Generated Content
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Benefits of User Generated Content (UGC)
1. Increases diversity of content to post to Instagram
2. Provides social proof to Instagram users
3. Adds visual content to Website
4. Showcases real-world user examples on e-commerce page
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Web Traffic
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Sales-Driven Web Drivers
1. LIKE2KNOW.it
2. Soldsie
3. Like2Buy
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Measurement
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Metrics to Monitor
1. Follower growth
2. Engagement percentage growth
3. Clicks from bio page
4. Number or growth of designated hashtag posts
5. Number or growth of username mentions
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• Web Traffic
Tools
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Instagram Tools
Analysis
SumAll
Simply Measured
Reposting & Regramming
InstaRepost
Repost for Instagram
Monitoring
Hootsuite (Vidpiq, TrendSpottr)
IF
Tagboard
Combination
Iconosquare Curalate Piqora
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Have Questions?
Lisa Kalner Williams : [email protected]
sierratierra.com
learnsocialwithlisa.com
(mention #expowest)
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Photo credit
• UGC title slide: https://www.flickr.com/photos/epsos/8554448156