Marketing Your Baseball Team: Social Media, QR Codes and, Mobile

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.1

Copyright © 2010 Grow Socially, Inc. All Rights Reserved.

Social Media, QR Codes and, Mobile Marketing

Jason Pinto



Who Am I

@JasonPinto

CMO,

interlinkONE



Who Helps Pay My Bills

Grow Socially, Inc. Online Marketing Agency

interlinkONEMarketing Software



Yes, I am from Boston.

7 wins, 20 losses



Why the September Slide?

Photo Credit: http://elliotvredenburg.com/storage/we-want-beer.jpg



Social Media’s Impact

#OccupyFenway



Today’s Overview

► Social Networking► QR Codes and Mobile► Final Thoughts and Q & A



SOCIAL NETWORKING



Why Be There?

► 800 Million Users on Facebook

NOTE: As of September 2011

► 300 Million Users on Twitter



Why Be There? (More Stats)

► 36+ Hours of Video Uploaded to YouTube every minute (#2 search engine)

► 50 million users on Google+ in 3 months



Why We Want it to Succeed

Source: http://darmano.typepad.com/logic_emotion/2007/11/from-friend-to-.html



When Social Media Fails



The First Step to Success Is…

► Start with a Plan► Address Goals► Make a Schedule► Know What You

Want to Do



Know Your Audience

► Who Are They?

► How Do They Use Social Media?



Expo Event8AM-6PM

Send out flyers to clients

Announce on website

Email eNewsletter (Announce)

Tell colleagues you’re attending

Send thank you cards

Enter new contacts in CRM

Mail -Monthly Newsletter

Phone Calls

Marketing Calendar



Expo Event8AM-6PM

Send out flyers to clients

Announce on website

Email eNewsletter (Announce)

Tell colleagues you’re attending

Send thank you cards

Enter new contacts in CRM

Mail -Monthly Newsletter

Create Post, Link back to website

Announce on &

Comment on event’s page

Connect with Keynote Speakers on

Join in on event’s hashtag

Share speaking presentation on

Friend new contacts on

Share event article on

Share event article on

Announce booth # with video post

Follow-Up with Post & Post Pictures

Marketing Calendar



A Social Media Tactic To Avoid

► To Shout… and Not Listen

Photo Credit: http://www.flickr.com/photos/mbecher/6111432155/sizes/m/in/photostream/



How Can You Find Your Fans?

http://Search.Twitter.com



The Results: Your Social Fanbase



How to Capitalize on Social Chatter

► Engage & Encourage! Reply to Those Tweets

► Add Them to Your CRM System

► Treat Them Uniquely

Photo Credit: http://www.flickr.com/photos/jjprojects/3193869838/sizes/m/in/photostream/



Creating an Offline Space for Social

► Created special section in ballpark

► Invitation-Only Now

► Waiting List of 200

► Creating Brand Ambassadors



Use Social to Gain Feedback

► Game-time moves► Promotional Ideas► Food/Beer Options



Social Media Check-Up

http://www.flickr.com/photos/teegardin/5547069087/sizes/m/in/photostream/



1. Full Banner

2. Custom Tabs?

3. Likes (25 need to claim branding)

4. Humanize Brand

5. Link Shorteners

6. Consistency? Plan?



1. Custom Background

2. BIO = Keywords = Search Engine Opt.

3. Follow Prospects

4. Consistency?

5. Link Shorteners?

6. Hashtags?

7. Photo Gallery?



Promote Your Social Pages



Measure Website Activity



QR CODES AND MOBILE



Making Print Interactive



Why QR Codes?

http://blog.nielsen.com/nielsenwire/?p=28790



July 2011 Statistics

58% of Americans between the ages of 25 and 34 now own a smartphone.

68% of smartphone owners access the internet/email on their handheld daily.Source: http://pewresearch.org/pubs/2054/smartphone-ownership-demographics-iphone-blackberry-android



Knowledge is Spreading

► “Almost half of all smartphones have downloaded an app capable of scanning a QR code”

Source: InternetRetailer.com: http://ilnk.me/9c89



Example:



QR Codes Pointing to Mobile Video



Case Study: Contest

•137 visited•31% via QR

•108 responded•24% via QR



How Can You Capitalize

Follow Best Practices…



Shorten the URL!



Provide Clear Directions

http://qreateandtrack.com/2011/07/27/how-much-space-around-a-qr-code/directions_image_qrcode/



Cut Down on the Egg Nog

http://www.flickr.com/photos/random_j/1126645979/sizes/m/in/photostream/



Mobilize Your Content



Track, Measure, Test



You Can Customize The Look

How? Go to: http://ilnk.me/QRPattern



Mobile Commerce



Mobile Payments

Start with a cup of Coffee!

•Get a Starbucks Gift Card

•Download the Starbucks Mobile Card app

•Input your Gift Card #...



Mobile Commerce: Easy Way to Start

Get it Free at SquareUp.com



Near Field Communications (NFC)

► Tap and Connect

► Still need: greater adoption by hardware in US



Mobile + Social



Ideas for Rewards



FINAL THOUGHTS



Social Media and Mobile Are About:

► Community► Conversation► Networking► Relevancy► Relationships► Customer Service► Immediate Information



Fundamentals for all Networks

1. Build your network

2. Engage with the network you have built

3. Be relevant

4. Be consistent

5. Track and analyze “If Manny Can Do It”



Wrap Up

► Start with a Plan

► Incorporate Social Media Into All Channels

► Mobile = Now

► Measure the Results!



Q & A



Contact Me

[email protected]

Twitter.com/JasonPinto

interlinkONE.com

GrowSocially.com

mailto:[email protected]



Products and Services To Help You!

► http://iFlyMobi.com - Build Mobile Websites

► http://QReateAndTrack.com – QR Code Creation, Management, & Tracking

► http://GrowSocially.com – Online Marketing Agency – SEO, Social, Websites

http://iflymobi.com/

http://qreateandtrack.com/

http://growsocially.com/



THANK YOU!

Marketing Your Baseball Team: Social Media, QR Codes and, Mobile

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Transcript of Marketing Your Baseball Team: Social Media, QR Codes and, Mobile