Marketing your accounting firm
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Transcript of Marketing your accounting firm
![Page 2: Marketing your accounting firm](https://reader033.fdocuments.net/reader033/viewer/2022051400/558d54e4d8b42a96338b46ee/html5/thumbnails/2.jpg)
Client-Centred Approach toMarketing Focus less on you and less on your competitors
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Your Current ClientsMatter the Most, and They May Not Know You as Well as You Think
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Why Clients Leave
Your clients probably care more about service/communication than expertise
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Are Your Clients Price Sensitive?Differentiation, client experienceValue-added services (you’re selling results, not time) Education marketingBranding (especially if you’re a larger firm)
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What Is Your Competitive Advantage?
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Promote “Offers,” Not Your Company.
<--You may not need a website to get more clients. Have very specific and measurable goals.
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Why Online Marketing?
- Cheaper- Faster- More Targeted
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Why Advertise?
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Google Advertising
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Online Chat
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Marketing Automation
- Regular communication- Lead nurturing
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Technology Should Be anInvestment
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Technology Is Often Free
- Google Docs (surveys)- Asana
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Online Proposals = Faster Acceptance