Marketing YOU!Getting your brand out there in the 21st Century

The times they are a-changin’…

Your brand and your product are not mutually exclusive anymore!

Need an example?

Marketing YOU checklistWhat is your brand status?What are your strengths and

weaknesses?Who is the target market?What are your goals and objectives?What is your budget?Network, network, network

Nearly 25% of admissions officials check out an applicants’ Facebook page, up from 10 percent in 2008, according to a new survey from Kaplan Test Prep. And a 2010 survey from Microsoft showed that nearly 70 percent of all companies used the web to research job candidates.

Branding 101 – You are a brand.Your face is a logo,

your features are characteristics

Your pictures, what you write and who you are connected to define you.

What do you think of this person?

Now what do you think of this person?

Step 1: Assess your brand status online It’s simple – just Google

yourself. Add geolocational

information and other profile information

Places you might be found: Facebook Google+ LinkedIn Twitter Google Profile Other community websites

Streamline your brand today! Be consistent – image, name, personality Be honest about who you are, what you

stand for, and what you’re trying to accomplish

Make finding you easy - link your information together

Tell your story and tell it well Showcase your professional affiliations

Step 2: Identify your strengths and weaknesses

If you are a good writer, focus on creating copy and text based interactions

If you are a good photographer, create visual and easily portable objects

If you have a great speaking voice, do podcasts!

If the camera loves you, do videos!

If you are a great sketch artist, create unique sketch ads (like cartoons)

Step 3: Identify your target market Ask yourself: what kinds

of persons would be interested in what I have to offer?

Demographic variables – age, gender, race, ethnicity, religion, class, culture, language, familial status, etc.

Psychographic variables – lifestyles, attitudes, customs, beliefs, personalities, opinions, values, etc.

Step 4: Define your goals and objectives

Create a list. Goals – broad

statements that are often not measureable or fully attainable

Objectives – Focused statements that are measureable and are attainable

Step 5: Create a budget No money? Get creative. Bring your marketing to your target audience, don’t

expect them to find you! The internet provides a plethora of marketing options

that are paid with a unique currency – your time!

Step 6: Networking Others are not your

worst enemy - you are.

70% - 80% of jobs are not published (A Successful Job Search: It's All About Networking – NPR 2/8/2011)

Social media is a reflection of our society

Thank You!

Marketing Courses MKTG 2065 –

Principles of Social Media Marketing

MKTG 2050 – Principles of Marketing

MKTG 1020 – Visual Merchandising and Store Planning

Questions?