Marketing with social media admin conf 042611
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Transcript of Marketing with social media admin conf 042611
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www.merrigangroup.com© 2011 Mary Ellen Merriganwww.merrigangroup.com© 2011 Mary Ellen Merrigan
Market Yourself
with Social Media
ByMary Ellen Merrigan
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Where are you on the spectrum?
Not-a-Fan Power User
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
ASSESSWhere are you now?
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Companies recruit on the web!
80%
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Complete your Google profile.
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
http://www.google.com/alerts
Set up a Google Alert for YOU!
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Three strategies to assess web YOU.
http://www.onlineidcalculator.com
Register for your domain name
Seek input Ask Tests/assessments
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Subscribe to Smartbrief.
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
NAME ITDefine “Brand YOU”
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
What’s your objective?
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Design an email signature.
http://www.wisestamp.com/
Example:
OR:MARY ELLEN MERRIGANSmart Marketing Strategist | Merrigan Group LLCT: 505-280-9772 | E: [email protected] BLOG: http://www.ProfitMeister.com | WWW: http://www.MerriganGroup.com
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Build a complete, powerful profile.
Keywords
Picture Professional headshot Personable smile Consistency across platforms Visual identity
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Review your bio for social media.
7 to 9 words to introduce you
Keyword emphasis
Two-sentence bio
150 word bio (NOT your resume!)
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
ACTSpread the word
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Expand your online influence.
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
LinkedIn is a powerful choice.
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Get news in a digest on LinkedIn.
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Use LinkedIn for biz networking.
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Create job-hunt success on LinkedIn.
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Consciously build your network.
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Personalize your invites/responses.
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Research people, titles, connections.
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Focus on your headline.
Profile: 100% complete!
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Your profile is your brand! Work it.
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Ask and receive recommendations.
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Personalize your requests.
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Recommendations overview
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Boxnet Slideshare Twitter links Blog links LinkedIn groups User forums
Enhance your summary with apps.
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Leverage Facebook for your future.
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
The photo strip offers brand options.
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Connect with people you know.
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Practice Facebook restraint.
“Like” company pages Adjust your privacy controls Let status updates reflect maturity
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Make Twitter work for you.
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Listorious Twitter lists offer info.
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Twitter tips make success easy.
Companies Leaders Tools
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
AUTHENTICATELive Your Brand
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Position yourself as an expert.
1. Determine your brand2. Create a matching profile3. Create accounts at all major places4. Get your knowledge out5. Develop a strategy for using videos6. Leverage for SEO7. Be active on your sites8. Become a voice of the industry
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Present yourself with style.
Mydropcard.com Rmbrme.com
How am I remarkable?
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Stand out in a cookie cutter world.
Amazon book reviews Articles to article banks & web portals Profile at Ziggo.com, or Zoominfo.fom
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
MEASUREMonitor the Result
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
Track mentions on your terms.
Social Mention Serph Spy Yotify Notify me Filtrbox
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
IN SUMMARY...Your Responsibility: Social Media
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
ASSESSWhere are you now?
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
NAME ITDefine “Brand YOU”
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
ACTSpread the word
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
AUTHENTICATELive Your Brand
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
MEASUREMonitor the Result
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www.merrigangroup.com© 2011 Mary Ellen Merrigan
How social are you?
Everybody is a genius. But, if you judge a fish by its ability to climb a tree, it will spend its whole life believing that it is stupid.
~Albert Einstein