Marketing u startup tvrtkama
Transcript of Marketing u startup tvrtkama
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Marketing u IT industriji(startup tvrtkama)
Krunoslav Ris, mag. Ing. Info.BetaWare d.o.o.
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Vi imate novi proizvod
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Želite da postane Viralan
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Tradicionalan marketing za lansiranje IT projekta vam ne može pomoći
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VIŠE izbora i MANJE vremena
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Startup tvrtke nemaju novca
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Inventivni marketing koji će podignut vaš startup sa zemlje i koji će:
– Privući korisnike– Izgraditi prepoznatljivost– Napraviti preporuke za dalje
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Što trebam napraviti?
Napraviti unikatan i upečatljiv proizvod
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Ljubičasta krava
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"Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting. It's a Purple Cow. Boring stuff is invisible. It's a
brown cow."
Be a Purple Cow. Teach Like a Pirate.~ Seth Godin
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Budite izvrsni
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"Mnogo ljudi ne zna šta želi dok im to ne pokažete”
- Steve Jobs
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Recimo da smo za potrebe ove prezentacije napravili IZVRSTAN proizvod
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• Ali vaš proizvod (još) nije:
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Tradicionalne metode
– Ankete– Google kampanje– 1 na 1 Intervjui– Studije– Fokusne grupe
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Tradicionalne metode
– Ankete– Google kampanje– 1 na 1 Intervjui– Studije– Fokusne grupe
Sve skupa gubljenje vremena i novca
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Budite astronom ...
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...ne astrolog
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Upregnite društvene medije
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Targetirajte strastvene zagovarače vaše tematike, ljude koji su utjecajni u industriji za
koju je vaš proizvod namijenjen !
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Gdje da pronađete takve ljude?
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Zapitajte se, koga moji kupci slušaju?
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iMac vs PC reklama / CityHub
https://www.youtube.com/watch?v=VuqZ8AqmLPY
https://www.youtube.com/watch?v=KtWXG14COJY
Pogledajte i ostale
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METODE ! ! !
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• Blog o proizvodu• Social Media Buzz• FaceBook grupe• Instagram kanal• Evangelist marketing• Community Marketing• Refferal program
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Besplatne marketinške ideje
http://flystartup.com/50-jednostavnih-marketinskih-ideja/
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Program Lojalnosti
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Sretan kupac = dobra prodaja
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Ako kupca tretiramo dobro, vratit će nam uslugu u obliku preporuke za dalje
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METODE ! ! !
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Više funkcionalnosti
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Brža komunikacija
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Uključivanje zajednice
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Krunoslav Ris
» [email protected]» https://www.facebook.com/kruno.ris» https://twitter.com/krunoslavris» http://flystartup.com