Marketing Trivia-Game
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Transcript of Marketing Trivia-Game
![Page 1: Marketing Trivia-Game](https://reader035.fdocuments.net/reader035/viewer/2022070314/554d0f7fb4c905d4568b4fb4/html5/thumbnails/1.jpg)
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GENERAL MARKETING
ATTRACT CONVERT CLOSE DELIGHTINBOUND
SALES
$200
$300
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$500
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$500
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$500
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$400
$500
CATEGORY
CATEGORY
CATEGORY
CATEGORY
CATEGORY
CATEGORY
$100
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GENERAL MARKETING
ATTRACT CONVERT CLOSE DELIGHTINBOUND
SALES
$100
$200
$300
$400
$500
$100
$200
$300
$400
$500
$100
$200
$300
$400
$500
$100
$200
$300
$400
$500
$100
$200
$300
$400
$500
$100
$200
$300
$400
$500
![Page 4: Marketing Trivia-Game](https://reader035.fdocuments.net/reader035/viewer/2022070314/554d0f7fb4c905d4568b4fb4/html5/thumbnails/4.jpg)
General Marketing $100
Ineffective marketing methods of buying ads,
buying email lists, and cold calling are known as what?
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General Marketing $100-Answer
Outbound Marketing
BACK
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General Marketing $200
Name three of the four stages of inbound
marketing.
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General Marketing $200-Answer
Attract, Convert, Close, Delight
BACK
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General Marketing $300
An inbound marketing methodology works to solve every problem with whom
in the mind?
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General Marketing $300-Answer
The Customer
BACK
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General Marketing $400
Inbound marketing calls on you to publish the right ____ in the right ____ at the right
____.
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General Marketing $400-Answer
Right content in the right place at the right time.
BACK
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General Marketing $500
True or False: Inbound marketing is easy.
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General Marketing $500-Answer
False. (Inbound marketing doesn’t just happen,
you have to invest time to do it.)
BACK
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Attract $100
In the attract stage of marketing, you are seeking
to turn ____ into _____.
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Attract $100-Answer
Strangers into visitors.
BACK
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Attract $200
What are three of the primary channels used to attract online
visitors to your website?
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Attract $200-Answer
Blogs, Social Media, Search Engines
BACK
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Attract $300
Which traditional marketing channel (when used through an inbound-
lens) can be effective for attracting visitors to your website?
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Attract $300-Answer
PPC/Advertising
BACK
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Attract $400
In order to effectively attract visitors through your
marketing channels, you must create what?
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Attract $400-Answer
Remarkable Content
BACK
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Attract $500
You don’t just want traffic to your site, you want the right traffic. Your ideal visitors can
be targeted by creating holistic ideals of what your customers are like, also known as ______.
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Attract $500-Answer
Buyer Personas
BACK
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Convert $100
During the convert stage of marketing, the main focus is to turn ____ into _____.
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Convert $100-Answer
Visitors into leads.
BACK
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Convert $200
Name two of the three tools used to convert visitors into
leads.
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Convert $200-Answer
Landing pages, calls-to-action, and/or forms.
BACK
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Convert $300
A ____ is a person who has in some way, shape, or form indicated interest in your
company's product or service by filling out a form
on your site.
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Convert $300-Answer
Lead
BACK
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Convert $400
Having business ____ in a centralized database allows
you to personalize every aspect of your marketing.
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Convert $400-Answer
Contacts
BACK
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Convert $500
Companies with 30+ _____ generate 7X more leads
than those with fewer than 10.
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Convert $500-Answer
Landing Pages
BACK
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Close $100
During the close stage of marketing, the main focus is to turn ____ into _____.
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Close $100-Answer
Leads into customers.
BACK
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Close $200
Name two of three tools marketing uses to nurture
leads and bring them closer to becoming a customer.
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Close $200-Answer
Email, lead scoring, and/or marketing
automation (workflows)
BACK
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Close $300
A(n) ________ is series of automated emails that will be
sent (or not) based on a person's behavior or contact information. With this, you can trigger actions
based on any information you have about your leads.
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Close $300-Answer
Email workflows
BACK
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Close $400
Being able to tie your marketing messages to the actual
revenue generated for your business is known as ________.
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Close $400-Answer
Closed-loop Reporting
BACK
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Close $500
True or False: Marketing automation is when you save marketing time by
automating all your marketing messages.
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Close $500-Answer
False. (Marketing automation is not simply robotizing your marketing to spam mass messages, it’s a
series of automated actions that you can trigger to occur based on a person’s specific
behaviors or contact information).
BACK
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Delight $100
Just because someone has written you a check doesn’t mean you can forget about
them. The delight stage focuses on turning
customers into what for your brand?
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Delight $100-Answer
Promoters
BACK
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Delight $200
It’s important to offer a personalized experience to each customer. What are at
least two tools you can use to offer that personalized
experience?
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Delight $200-Answer
Personalized calls-to-action, social media,
and/or email and marketing automation
BACK
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Delight $300
After a customer has purchased, you should provide
consultation or education on how to easily get started with your product or service. This is
called what?
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Delight $300-Answer
Customer Onboarding
BACK
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Delight $400
True or False: Delighting customers is a marketing
responsibility.
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Delight $400-Answer
True(While your customer service teams manage
customer retention, your marketing team should be creating the same lovable marketing experience for potential customers as they do
actual ones).
BACK
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Delight $500
Customers who value your product or service through their customer lifetime can
help your business by providing ________.
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Delight $500-Answer
Customer Referrals
BACK
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Inbound Sales $100
What do you call a lead who has visited your website
and shown interest in your business?
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Inbound Sales $100-Answer
A warm lead
BACK
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Inbound Sales $200
Which marketing channel can help a sales rep find out
more about their prospect’s role and interests?
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Inbound Sales $200-Answer
Social Media
BACK
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Inbound Sales $300
What is the key ingredient in an inbound sales process?
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Inbound Sales $300-Answer
Context
BACK
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Inbound Sales $400
How can a sales rep educate his/her leads in-between
sales calls?
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Inbound Sales $400-Answer
Send them relevant content.
BACK
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Inbound Sales $500
What is the new method of qualifying leads?
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Inbound Sales $500-Answer
GPCT: Goals, Planning, Challenges, and Timeline
BACK