Marketing trends for hotels in 2014
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Marketing Trends for Hotels in 2014 Visit us @ : http://www.hotelogix.com/
Transcript of Marketing trends for hotels in 2014
Marketing Trends for Hotels in 2014
Visit us @ : http://www.hotelogix.com/
Marketing Trends to Follow in 2014Mobile is Growing
Travelers are using mobile as the first contact with hotel’s websites increasingly. 50% of direct reservations will be through a mobile phone in 2017
20% of reservations through mobile phone in 2013
37% of consumers connected to Internet by smartphones
63% of travel suppliers increased bookings by mobile phone from 2011 to 2013
43.8% of travelers will book at the last moment with mobile phones by the end of 2014
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Videos that TransmitVideos are the way to transmit experiences – the special feature
that makes your hotel unique. During 2013, 81% of bookings checked videos. Source:
Eyefortravel “The 2013 Traveler”
From Organic Search to Hotel FinderGoogle controls keywords in organic search. It is important to not
only have SEM strategies but to also be tagged in Google Places, and appear in Google Hotel Finder Lists
Everything seems to indicate that Google is interested in tourism business and hoteliers
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Retargeting
Over 96% of people that visit one website, leave without buying. Retargeting strategies allow you to attract visitors’ attention, even days after, and bring them back.
OTA vs. Direct Bookings
OTA reservations have a cost of 15% or 25% for the hotel. A hotel, through its marketing strategies and brand resources can increase direct bookings without paying commissions
However, OTAs are an important platform and it will be important to be present on maximum of them
Combining it with a Channel Manager like SiteMinder that will make the optimization and multiple channel distribution easier
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Google Carousel for HotelsCarousel is a scroll with images under the Google search bar. It
has already been implemented in Europe and the United States
Google is putting up a fight in the tourism market. You must be in Google Places, Google Maps, Hotel Finder and also in Carousel, of course
Key Facts42.7% of travelers start their plans in Google24% – Google believes that this is the increase in direct bookings
that hotels will have in 201468% is the growth in mobile bookings, according to Google180% bookings from tablets are going to increase, according to
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Marketing on Social Media
Social Media is not just Facebook, neither is it all about constituting direct sales channels
Social Media is about making the most of these networks and using them as direct communication and one-one with potential guests and visitors
It requires planning publications, developing attractive content and achieving high levels of engagement
Key Facts
7 hours a day is the time some people get to be on social networks8% of the people are already willing to book directly from Facebook90% of the OTAs have their version on FB
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Responsive Multiscreen
Travelers search on their personal computers, smartphones and tablets, depending on the time of the day
Therefore hotel websites must be prepared to work on all kind of screens, fast and smoothly
Loyalty and CRM
Reward those who book rooms from your website, those who contribute with reviews on TripAdvisor, and those who return to your hotel
Develop loyalty strategies; to define your guests’ profile, to know their preferences, discover what they like and what they do not about your hotel
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More and More Analytics
Analyzing visitors’ behavior on the hotel website allows you to optimize the information, make the content more attractive and understand the keys of conversion
It is not about having a web presence but to manage it properly!
Google Plus
Google Plus is consolidating as a wide social network that interacts with Google Maps and Google Now. You should also be there!
Geo Targeting
Applications that take into account the location of the traveler and allow you to attract them with direct promotions when they are nearby.
This is of utmost importance to increase last minute bookingsVisit us @ : http://www.hotelogix.com/
Thank You
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