Marketing Tools for Chả Lụi Restaurant

7+1

7+1MARKETINGMARKETING

TOOLSTOOLSFORFOR

CHẢ LỤI QUÁNCHẢ LỤI QUÁN

UNTIL THE END OF 20TH APRIL, 2011

UNTIL THE END OF 20TH APRIL, 2011

CAPITALCAPITAL

BUDGETBUDGET

CURRENCY: VNDCURRENCY: VND

1.1.ATTACK FACEBOOK’S WORLDATTACK FACEBOOK’S WORLD

WHY?WHY?

500…500… Million usersMillion users

77

00 Billion minutes per month are spent on FacebookBillion minutes per month are spent on Facebook

Get found

Get found Create

communityCreate

communityPromote Chả Lụi Promote Chả Lụi

GOALGOAL

Connect customersConnect

customers

CONFIRM THE 1ST

POSITION

CONFIRM THE 1ST

POSITION

HOW?HOW?

NewsNews

NotesNotes

Customers’ feedbacksCustomers’ feedbacks

Event introduction

Event introduction

2.2.LET’S TWEETLET’S TWEET

??

WHY?WHY?

175…175… Million usersMillion users

9 Million tweets per day over the world Million tweets per day over the world

All over the world…All over the world…

WHY?WHY?

Message in 140 or fewer letters… Message in 140 or fewer letters…

… very simple and quick distribution … very simple and quick distribution

WHY?WHY?

… very simple and quick distribution … very simple and quick distribution

Twitter On The GoTwitter On The Go

… via mobile … via mobile

Get found

Get found Create

communityCreate


GOALGOAL


customers

CONFIRM THE 1ST

POSITION

CONFIRM THE 1ST

POSITION

1. Joining food topic groups 1. Joining food topic groups

2. Share expertise 2. Share expertise

3. Set up Twitter feed 3. Set up Twitter feed

4. Always stay in touch with people 4. Always stay in touch with people

5. Free coupons, discount for Twitter users 5. Free coupons, discount for Twitter users

6. Receive customers’ feedbacks6. Receive customers’ feedbacks

3.3.PROFFESSIONAL 2in1 PROFFESSIONAL 2in1

Thousands of extensions

Thousands of extensions

Simple blogging or

website

Simple blogging or

website

Open SourceOpen Source

Free Free

Easy to updateEasy to update

WHY?WHY?

Get found

Get found Create

communityCreate


GOALGOAL


customersCONFIRM THE 1ST

POSITION

CONFIRM THE 1ST

POSITION

Cheap websiteCheap

website

1. Introduce WP on available FB, Twitter1. Introduce WP on available FB, Twitter

2. Create Chả Lụi community

2. Create Chả Lụi community



5. Free coupons, discount for WP users



7. Update theme for WP in special

occasion7. Update theme for WP in special

occasion

4.4.ADWORDS WITH GOOGLE ADWORDS WITH GOOGLE

WHY?WHY?

GOALGOAL

Get

found Get

found

Create

communityCreate


GOALGOAL


customers

CONFIRM THE 1ST

POSITION

CONFIRM THE 1ST

POSITION

GOALGOAL

5.5.BRING CHẢ LỤI TO WIKIPEDIABRING CHẢ LỤI TO WIKIPEDIA

INFORMATIONS ON WIKIPEDIA

VIỆT NAM

INFORMATIONS ON WIKIPEDIA

VIỆT NAMNO

CHẢ LỤI

NO CHẢ LỤI

HOW?HOW?

6.6.VIETNAMESE SOCIAL NETWORKVIETNAMESE SOCIAL NETWORK

Zingme

Zingme

Zingme

VIETNAMES SOCIAL NETWORK

VIETNAMES SOCIAL NETWORK

WHYWHY

Zingme

WHYWHY

… VERY FAMILIARTO FACEBOOK

WHYWHY

Zingme

BETWEEN FAMOUS PEOPLE & FANS BETWEEN FAMOUS PEOPLE & FANS

CONNECT

ION

CONNECT

ION

GOOD PR OF

GOOD PR OF

WHYWHY

Zingme

CONNECT…CONNECT… ZINGMP3, ZINGMOVIE, ZINGPHOTOZINGMP3, ZINGMOVIE, ZINGPHOTO

Zingme

Get found

Get found Create

communityCreate


GOALGOAL


customers

CONFIRM THE 1ST

POSITION

CONFIRM THE 1ST

POSITION

Zingme

1. Joining food topic groups 1. Joining food topic groups


3. Set up Zingme feed 3. Set up Zingme feed


5. Free coupons, discount for Zingme users 5. Free coupons, discount for Zingme users


7. Join in the community of popular people & fans7. Join in the community of popular people & fans

HOW?

HOW?

7.7.A PLACE FOR FRIENDA PLACE FOR FRIEND

WHYWHY

BIG NETWORKBIG NETWORK

MULTIMEDIAMULTIMEDIA

FLEXIBLE IN CREATING BEAUTIFUL ENVIRONMENT

FLEXIBLE IN CREATING BEAUTIFUL ENVIRONMENT

EASY TO KEEP IN TOUCHEASY TO KEEP IN TOUCH

Get found

Get found Create

communityCreate


GOALGOAL


customers

CONFIRM THE 1ST

POSITION

CONFIRM THE 1ST

POSITION

1. Introduce Myspace on available FB, Twitter1. Introduce Myspace on available FB, Twitter

2. Create Chả Lụi

community 2. Create Chả Lụi

community






7. Update theme for

Myspace in special occasion7. Update theme for

Myspace in special occasion

OPENING

CEREMONY

OPENING

CEREMONY

8.8.

NAMENAME Opening CeremonyOpening Ceremony

DATEDATE 20th April, 201120th April, 2011

EVENT BUDGETEVENT BUDGET 10 Million VND10 Million VND

NUMBER OF ATTENDEESNUMBER OF ATTENDEES 40 – 50 people40 – 50 people

MESSAGEMESSAGE

SERVE WITH ALL THE BEST

WE GOT SERVE WITH ALL THE BEST

WE GOT

GUESTSGUESTS

OBJECTIVEOBJECTIVE

WelcomeWelcome

ServeServe

WITH ALL THE BEST WE GOT, WITH ALL THE INFORMATION THEY NEED

WITH ALL THE BEST WE GOT, WITH ALL THE INFORMATION THEY NEED

BUDGETBUDGET

MARKETING BUDGETMARKETING BUDGET

MARKETING BUDGETMARKETING BUDGET

TOTAL MARKETING COST

TOTAL MARKETING COST

… 11,597,000 VND*… 11,597,000 VND*

* Not included risk budget* Not included risk budget

Marketing Tools for Chả Lụi Restaurant

Education

Transcript of Marketing Tools for Chả Lụi Restaurant