Marketing to Ireland

CIARÁN NORRISMINDSHARE DUBLIN

DIGITAL IRELAND

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

Paid Owned

3million cards

Paid Owned

Except Laser…..

Paid Owned Look, no Laser

THERE AREN’T ANY!

619,000 average viewers

410,000 average readers




1.83m Active Users63.9% visit daily

432,000average readers

218,000 average listeners

785,000 average viewers

Total Unique Visitors (000) % Reach

Total Internet : Total Audience 2,017 100.0 Family & Parenting 569 28.2 Glam Family 133 6.6 Disney Online 116 5.7 BabyCenter Network 69 3.4 CafeMom Network 48 2.4 Nickelodeon Family & Parents 35 1.7 WEDDINGSONLINE.IE 22 1.1 Family Education Network 20 1.0 ROLLERCOASTER.IE 19 1.0 Ancestry.com, Inc. 19 0.9 Sheknows Family 18 0.9

255 people/km²

63 people/km²

Source: SpeedTest.net

Exclusive research:

@mindshareirlm-insights.blogspot.com

YouTube.com/mindshareirl

WHAT HAPPENED ON DECEMBER

6TH, 1922?

IRELAND IS NOT PART OF THE UK, SO DON’T USE

A .CO.UK ADDRESS

Nate Grigg on flickr

Marketing to Ireland

Business

Transcript of Marketing to Ireland