MARKETING THE INDUSTRY SEGMENTS

4.08 Explain the entertainment and recreation industry.

Topic 1

Theme Parks

Theme park: A large facility for entertainment that includes games, thriller rides, sightseeing, shops, food, etc., based on a particular theme. •Dollywood

•Six Flags

•The Magic Kingdom

•The Epcot Center

•Disneyland

•Pigeon Forge, TN

•Tennessee’s most visited attraction with over 2.5 million visitors annually

•“Create Memories Worth Repeating”

•Wholesome fun and entertainment through music, crafts, attractions, and rides with an American country tradition theme

•World’s largest regional theme parks with 39 locations in North America and Britain

•First park built in Texas

•Six Flags—Atlanta, GA

•Six Flags America—Baltimore, MD/Washington, DC

•The Magic Kingdom

•The Epcot Center

•MGM Studios

•Animal Kingdom Park

•Resorts

•“Where Magic Lives”

•Over 15 million visitors per year

•Orlando, Florida

•Over 10 million visitors annually

•Imagination

•Aeronautical

•Futuristic

•Over 8 million visitors annually

•Resorts

•Anaheim, CA

•America’s first theme park, opened in 1955

•“The Happiest Place on Earth”

•Enchanted kingdom of fantasy and imagination

•13 million visitors annually

Natural destinations: Places of interest formed completely by nature

Topic 2

Natural Destinations

•Natural Bridge—Natural Bridge, VA

• 157 acres purchased by Thomas Jefferson in 1774

•Remains private today

•Over 100 million years old

•215 ft. tall and 90 ft. wide

The Grand Canyon

•Grand Canyon National Park, Arizona•1,217,403 acres

•Caused by erosion

•World Heritage Site

Niagara Falls

•New York/Canadian border

•20 million visitors annually

Topic 3

Parks

NC State Parks

•NC Dept. of Environment and Natural Resources

•Supported and maintained with state tax dollars and private donations

•State parks

•Recreation areas

•Natural areas

•Preservation of natural resources

United States National Forests

(USDA Forestry Service)

•Home of “Smokey the Bear”

•PURPOSE:

•“To ensure that America’s forests and grasslands are in the healthiest condition they can be in.”

United States National Forests

(USDA Forestry Service)•155 national forests

•Supported by federal tax monies and private donations

Topic 4

Destinations with historical or religious significance

Preserve history, tradition, and culture

THE WHITE HOUSE

•Washington, DC

•Site was chosen in 1790 while George Washington was president.

•In 1800, John and Abigail Adams moved in

THE STATUE OF LIBERTY•October 28, 1886

•Gift from France

•friendship established during American Revolution

•Universal symbol of political freedom and democracy

MORMON TABERNACLE•Salt Lake City, Utah

•built between 1863 and 1875

•World’s most famous pipe organ with 11,623 pipes

•Home of Mormon Tabernacle Choir

PEARL HARBOR

•Hawaii

•December 7, 1941, Japanese warplanes bombed the USS Arizona

• 1,000 American sailors still entombed

STONEHENGE•England

•Circle of megalithic stones

•A mystical spiritual center for more than 1,000 years

•World Heritage Site

THE PYRAMIDS OF EGYPT

•Tombs of early Egyptian kings

•World Heritage Site

THE VATICAN

•Rome, Italy

•Residence of the Catholic Pope

TAJ MAHAL

•India

•Mausoleum built by a Muslim emperor in memory of his wife

•World Heritage Site

THE GREAT WALL OF CHINA

•Constructed in the 15th century as a means of protection

•1,864 miles long and 16 to 26 feet high

THE PARTHENON

•Athens, Greece

•Main temple at the Acropolis

•Temple to the Goddess Athena

Topic 5

Fairs and Parades

NORTH CAROLINA STATE FAIR•Raleigh, NC

•Over 150 years of operation

•Food, rides, exhibits, games, concerts

•Farm animal exhibition

•Craft sales

•Competitions and prizes

Other fairs…

NC Mountain State Fair

•Fletcher, NC

•Held in September

•Started in 1993

Dixie Classic Fair

•Winston-Salem

•Second to NC State Fair in popularity

Macy’s Thanksgiving Day Parade

•World’s most famous parade

•Started in 1927

•2.5 million people line the streets of NYC

Rose Bowl Parade

•New Year’s Day

•Over 100 years old

•Part of the Rose Bowl college football game

•Pasadena, California.

Topic 6

Sports

Motorsports racing:

NASCAR founded in NC

Started as moonshiners outrunning police

CHARLOTTE MOTOR SPEEDWAY

•Concord, NC

•Built in 1959 by Bruton Smith and Curtis Turner

•Seating capacity in 2000—167,000

•Seating capacity expansion to 200,000 by 2010

Economic impact of motorsports in NC

•Economic impact to NC estimated at $2 billion a year

•Economic impact of five NASCAR weekends a year--$500 million

•1,000 industry related businesses in NC

Whitewater rafting:

•Rapids are rated on

•elevation loss

•volume of flow

•River features/hazards

•class I =easiest and

•class IV =most difficult (“risk to life”)

•US NATIONAL WHITEWATER CENTER IN CHARLOTTE, NC

Saltwater fishing along the coastline:

•From Currituck to Sunset Beach (275 miles)

•Outer Banks is known as “The Billfish Capital of the World.”

•Hatteras is known as “The Blue Marlin Capital of the World.”

Charter boat deep sea fishing

•Blue and white marlin

•Sailfish

•Tuna

Headboat fishing•Carry up to 40-50 people

Water sports •Pleasure boating and pontoons

•Water skiing

•Jet skiing

•Wave running

•Wake boarding

•Surfing

•Kite surfing

•Sailing

Snow sports:

•Snow skiing

•Snowboarding

•Snow tubing

Skiing… •39 states have ski resorts.

•Colorado: most popular tourist ski state.

•Switzerland: most popular tourist ski country.

NC ski resorts…

•5.5 million visitors

•$120 million generated

•Appalachian

•Cataloochee Ski Area

•Ski Beech

•Sugar Mountain Resort

Golf:

The Carolinas are one of the premier golf destinations in the US

Pinehurst, NC

•Pinehurst rated as the third best golf location in the world.

•#1 golf destination on the east coast

• 40 outstanding resort courses

Grandover Resort and Conference Center

•Greensboro, NC

•Opened in 1996

Myrtle Beach, SC

•Home to more golf courses than any other place in beach in the world

•Approximately 120 courses

•Over 60,000 accommodation units

•1800 restaurants

Casino: A place where games of chance are played for monetary rewards

•Casinos brought about the invention of neon signs

•Harrah’s, Cherokee, NC

•Atlantic City

•Las Vegas, NV

Las Vegas, Nevada

•Entertainment capital of the world

•More than 125,000 hotel rooms

•Brightest city in the world with miles of neon

Las Vegas Boulevard South: The “Strip”

Topic 7

Theater and the Arts

Outdoor dramas:

Works of entertainment presented on an outdoor stage

theatrical or musical or a combination

Music and/or dinner theaters:

Places of entertainment providing music and/or drama productions and often including a meal

•Barn Dinner Theater, Greensboro

•Myrtle Beach, SC

Alabama Theater

Carolina Theater

•Pigeon Forge, TN

Dolly Parton’s Dixie Stampede

Museums:

•The Mint Museum of Art, Charlotte

•Charlotte-Concord Motorcar Hall of Fame

•NC Transportation Museum, Spencer

•Smithsonian National Institution/museums, Washington, DC

Topic 8

Rest and Relaxation

Resort spas:

•Health & physical fitness centers

•Holistic approach

•Weight management

•Massage

•Skin, hair, and nail care

•Swimming, whirlpool, and saunas

North Carolina spas…

•Grove Park Inn and Resort, Asheville

•Ballantyne Resort, Charlotte

•Grandover Resort, Greensboro

•The Spa at Pinehurst

Marketing Strategies Used in Entertainment & Recreation

(cont.)

Entertainment and recreation is interrelatedwith lodging, food, and transportationsegments. Promotional activities may

include these, offering many “total packagedeals.”