Marketing 'the cellist'
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Transcript of Marketing 'the cellist'
Marketing ‘The Cellist’
Film Poster and Magazine Review
• To market ‘The Cellist’, a film poster and magazine review was created.
• Beforehand, I looked into different type of film posters and magazine reviews to gain an idea of the general conventions.
• One film poster I looked at was for the film Let Me In, a remake of Let the Right One In. In relation to a magazine review, I looked in Empire magazine.
• Conventions are the way in which something is usually done in a particular area.
• By researching before, I was able to create two documents to a professional standard with all conventions being taken into consideration.
Directors name and an example of a previous film.This immediately allows viewers to make an assumption
of how good the film may be. Large full
page image
draws the viewer in and gives them an insight
into what the film will be
about. In this case, the use of
black, white and
red suggests a film of the
horror genre.
The title of the film is the largest font size of the page. This is in a way key to the poster
and the title is
what you want
viewers to remember.
The tagline, like the image, gives the viewer an insight into what the film is to be about. It could be a short synopsis or
quote for example.
The ‘small print’ of the poster states
name of actors,
production company etc.
Considering the ‘short’ and ‘drama’ genre of our film, we felt it would be most appropriate to keep our poster simple
and use a limited amount of text.Large full
page image draws the viewer in and gives them an
insight into what our
film is about. One subject is
clearly signified by the actions
of the character and also
the instrument.
The tagline of our film
is ‘Keep the Old,
Discover the New’. This refers to keeping
an old possession and using it to discover
a new talent and
connection.
This text refers to the name of our production company CBSK in addition to the name of the film, the
actors, director, product, crew and music.
The title ‘The Cellist’ is the
largest texton the pageIn keeping
withconventions.
Heading clearly infers the topic of page/pages.
Sub-heading or introduction
gives an insight to what
information is included.
Contents column includes page numbers and
titles for topics included.
Page number, name of
magazine and issue number.
Large background image in relation to the first film review on the ‘Black Swan’
Article title.
Sub-heading.
Article/review of film.
Film poster.
Film star ratings.
Two column structure.
Heading clearly infers the topic of page/pages –
‘Short Film Review’.
Introduction which mentions what the next
few pages of the magazine are to
be about.
Contents column includes page
numbers and titles for topics included.
Page number, name of
magazine and issue number. In this case, page 60, The Screen and May 2011.
Large background image in relation
to a short film review about ‘The
Cellist’
Article title.
Article/review of film.
Film poster.
Film star rating.
Two column structure.
Magazine website as stated
before.