Marketing the Aviation Industry

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Training and Development of the employees is a critical success factor for the Airline Industry in Sri Lanka

Transcript of Marketing the Aviation Industry

Page 1: Marketing the Aviation Industry

Training and Development of the employees is a critical success factor for the Airline Industry in Sri Lanka

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Present Airline Industry in Sri Lanka

• According to the reports in 2011, there is a successive growth of aviation in Sri Lanka.

• The total number of passenger aircraft movements handled by the BIA increased to 43,454 indicating a growth of 27 per cent.

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• SLA continued its fleet modernization programme during 2011 and acquired 3 brand new A320 aircrafts and commenced its business class refurbishment programme.

• Construction of Maththala International Airport in Hambanthota was a beginning for another chapter in Aviation development in Sri Lanka

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A320 NEW AIRCRAFT

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Employee training in aviation Sri Lanka

• The main purpose of training employee is to

give his fullest contribution to the industry.

• Here we let our employees to :-

- Participate in leadership programs.

which help them to uncover their hidden abilities and face the world in the best form of their own selves.

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- Give them opportunity to understand the latest developments of the industry.

- Get a knowledge about New technology improvements.

-Encourage independent learning as individuals.

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How employee training affects the airline industry development

• The employee training programs in Airline industry had played a major role in the increment of the growth rate of past few years.

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• It helped to :-

- Increase the competitiveness.

The employees have to perform well to compete with the other organizations.

And also they have to observe new

marketing trends , and measure the trends

against the skills and knowledge in the

team.

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- Improve the stability

Can draw the attention of the customers and fulfill their needs and stabilise them by maintaining a good cooperation among each other.

•To build up a better staff in the team and provide the suppliers with what they want

and develop the Airlines in Sri Lanka to the top level industry in the world.

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Thank You……