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MARKETING TECH PREP – “ON THE ROAD” Oak Land Tech Prep Consortium, Minnesota Chris Miller:...
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Transcript of MARKETING TECH PREP – “ON THE ROAD” Oak Land Tech Prep Consortium, Minnesota Chris Miller:...
MARKETING TECH PREP – “ON THE ROAD”
Oak Land Tech Prep Consortium, MinnesotaChris Miller:[email protected] Haugan: [email protected]
DRIVER OAK LAND TECH PREP CONSORTIUM
Created in 1991 - 12 High Schools, 2 Community Colleges, 2 Technical Colleges
20,434 students in consortium, grades 9 – 12 56 advanced standing agreements tied to
107 specific college courses 1,900 credit certificates issued 2003-04 Guided by a Leadership Team and
contracted facilitator
ROADMAP & FUEL
Goal – Provide tools for use in variety of settings throughout consortium
Data utilized for decision making Many certificates are issued, next step is to
be sure they’re utilized – marketing needed Distribution of materials
ROADMAP & FUEL
Outside vendors often complete projects Budget for maintenance of each project is
considered Consortium averages 5 – 10 % of budget per
year for marketing Current year - $9,000 out of $88,000
CERTIFICATES
Audience: Students, Parents, College Admissions, High School Instructors
Professional high-tech look, clear information, official, increases chance of redemption. Laminated versions in each tech prep classroom.
Centralized & streamlined consortium system Results: Easy to recognize, helps with data and
reporting
PARENT LETTER
Audience: Parents Content provided by leadership team and
signed by college presidents Recognizes student accomplishment
BROCHURE
Audience: Students, Parents and General Created to showcase the 4 college partners,
encourage certificate redemption, & highlight website
Design ties back to website and overall consortium marketing theme
POSTERS
Audience: High School Teachers and their classrooms, Career Advisors and Counselors
Developed to highlight website and provide something colorful and eye catching for classrooms & offices
Results: Positive verbal response from teachers
WEBSITE
www.techprepmn.com Audiences: Students and Parents Created by web design company Maintenance: Annual contract with
webmaster. Consortium members update information.
WEBSITE
Results: Not user friendly, visually attractive, college links are important.
Changes: Revamped with added capabilities for certificate requests and agreement access. One-stop shop for teachers.
ROAD SHOW
“Tech Prep, The Other College Prep” Audience: High School and College Staff Partnered with other consortia, funded by special
grant Fun, interactive, research based Define & revitalize the concept of Tech Prep Results: Used frequently & adapts to fit needs of the
viewers
2+2+2 GUIDE
Audience: High School Instructors, Counselors, Parents, College Admissions
Details provided by high schools and college partners
Goal: Highlight pathways and linkages
VIDEO
New for 2004-05 Audience: High School Teachers & Students Message: Step-by-step definition of how to
use your Tech Prep credit
THEATER ADVERTISING
Audience: Students & Parents Slide placed in area movie theaters prior to
high school registration Results: FY05 – Too costly & unable to
measure the outcome
OTHER TOOLS
Phone Line - for parents & students to call with Tech Prep questions. This one flopped. People want to call a person or school they know
PowerPoint presentation for school boards – under development
FOR MORE INFORMATION:
Kathy Haugan Out Source Projects, [email protected]
Chris MillerOak Land Vocational [email protected]