Marketing team manasvi+annapurna
3
LOCAL I prefer nutritional food over junk food if the prices are reasonable and there is variety. For me ambience and presentatio n also matters. IMMIGRANT If given a choice I can have both junk and healthy food. For me taste matters a lot. I believe junk food is always tastier than nutritious food but if the prices are pocket friendly I IMMIGRANT Since I am a fitness freak I always look for healthy options. Whatever maybe the price I expect the food to be of good quality with quick service. LOCAL For me taste and presentatio n of the food matters whether it is junk or nutritional food. If I chose to have nutritious food I would want a complete breakup of the nutritional LOCAL I will always prefer nutritious food over junk food. For me taste doesn't’t matter. But due to lack of cheaper options I end up eating junk food. AUD STUDENTS
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Transcript of Marketing team manasvi+annapurna
LOCALI prefer
nutritional food over junk food if
the prices are reasonable and there is variety.
For me ambience and presentation
also matters.
IMMIGRANTIf given a choice I can have both
junk and healthy food. For me
taste matters a lot. I believe junk
food is always tastier than
nutritious food but if the prices
are pocket friendly I do not
mind having healthy food.
IMMIGRANTSince I am a
fitness freak I always look for
healthy options. Whatever maybe
the price I expect the food
to be of good quality with
quick service.
LOCALFor me taste and presentation of
the food matters whether it is
junk or nutritional food. If I chose to have nutritious food I
would want a complete
breakup of the nutritional
content present in the food.
LOCALI will always
prefer nutritious food over junk food. For me
taste doesn't’t matter. But due
to lack of cheaper options I end up eating
junk food.
AUD STUDENTS
IMMIGRANTI am fond of junk food, cause it is tasty and cheap.
Even if the healthy food is easily available, it is
always expensive.
IMMIGRANTI will prefer
healthy food provided if there is
variety and presentation. I
don’t mind spending extra
penny for healthy food.
IMMIGRANTWho doesn’t want
to eat healthy food, the problem is about the price and availability. If I
get a cheaper option and closer accessibility for
healthy food, my preference will
always be nutritional over
junk.
LOCALI am very much particular about
hygiene be it healthy or junk
food. I don’t mind eating healthy
food if the quality of the food and ambience of the
place is nice.
LOCALI will any day
prefer healthy food, if the food is
equally tasty as junk food. Also, I
get very much attracted towards
the innovative menu.
Preferences for Healthy Food
PRICEQUALITYPRESENTATIONAMBIENCEVARIETY
From the total number of students surveyed approximately 28% showed their preference towards presentation of the food. However, 22% of students desired for cheaper available options. Ambience, quality and variety are equally desired by the students, making it to be 17% each of the total.
Hence, we should focus on the presentation of the food and the menu making it to be pocket friendly options for students.
