Marketing Strategy Workshops - Mythology
-
Upload
mythology-llc -
Category
Business
-
view
98 -
download
1
Transcript of Marketing Strategy Workshops - Mythology
Jump Start Your Company’s
Marketing Impact
The Ten Pillars of Meaningful Marketing™
Strategy Workshops
“I walked into the room at 9am unsure about my audience and how to reach them. I walked out at 5pm with remarkable clarity on both as well as an actionable plan. The experience was a perfect blend of 30,000-foot strategy, boots-on-the-ground tactics, and a lot of laughs.“
- Emily Bennington, Emilybennington.com
A Rapid Path to “A Ha!”
Marketing Breakthroughs
Develop new revenue growth strategies
Sharpen your customer segmentation
Build a powerful differentiated value proposition
Create a "sticky" brand message
Outline breakthrough customer engagement strategies via social media and integrated marketing
Align your team, partner and channel resources
Mythology's AssessimizeTM
Marketing Workshops are learning and planning experiences for senior executives and their teams designed to generate “A-ha!” moments of insight and clarity.
The result? Tangible strategies and innovative ideas for advancing your brand, revenue and relationships.
Over 40+ Strategy Workshops Delivered for Fortune
500, High-Growth Startup and Non-Profit Clients
How many of these questions can your
marketing team answer?
• If we could only win one kind of
customer, what would they look like?
• What emotional role does your
brand play in the lives of customers?
• What do current customers,
prospects, partners and employees
currently believe about our brand?
• If we had to describe how our
company is different and superior in
< 30 seconds, what would we say?
What about these?
• What specifically motivates our
customers to share positive word-
of-mouth about us (and are any of
them doing it)?
• Which parts of our company are
misaligned and prohibiting us from
“living the brand”?
• What are the marketing
engagement tactics that are most
effective (and cost effective) in
generating revenue?
What if…
…your organization began to seriously consider those questions, and others that are crucial to
effective marketing and revenue growth?
What if you “planned to make a plan”?
How could you get started?
We’ve developed really effective
workshops that get you started…
“The team from Mythology understands content, conversations, accountability through measurement, and the cultural change it requires to pull it all off.
“I would enthusiastically recommend them for any marketing challenge that requires not only technical and creative skills, but strategic vision and understanding of how people can be lead to embrace a new world of customer interaction.”
Brian Boruff, former Global VP, Cloud Computing, CSC
Available Workshops
Workshop Focus
Core Marketing Strategy The foundation of your brand differentiation, customer segment priorities, strategic messaging and top-level engagement strategies
Customer Engagement and Revenue Generation
Map powerful marketing tactics to the customer decision process and touch points.
Relationship and Social Media
Creating short- and long-term value in the age of digital and 3600 conversations.
Internal and External Alignment for Execution
Identifying and aligning the team skills, business processes and technologies required to “live the brand” and create value.
Brand Mythology Developing a breakthrough “sticky story” that buildsemotional attachment and gets shared.
Innovation Harvesting valuable insights and conversations to fuel R&D and product development that generates ROI.
Here’s how they work1. We interview your team members to gather background information,
key questions that need answered and priority deliverables
2. We customize our Ten Pillars workshop with exercises and
examples that fit your situation
3. We collaborate with you during a full-day workshop that spawns
many “a ha!” moments that are useful for building your strategic
marketing plan*
4. We edit the workshop notes, develop summary recommendations
and walk you through key next steps for building your plan
The result? You take away critical answers (and more strategic questions)
along with breakthrough ideas that you can build into your plan!
*The workshop can be divided into two half-days if needed
Sample Agendas
Core Marketing Strategy
Marketing in today’s B2B/B2C environments
Understanding your industry trends and opportunities
Customer segmentation mapping and prioritization
Building a truly differentiated value proposition
Messaging and engagement strategies
Customer Engagement and Revenue
Mapping the customer decision process
Developing strategic touch points for maximum influence
Call to action and conversion strategy
“Surprise” pillar strategy
Integrated engagement strategy via online and offline communications
Campaign planning
Sample AgendasRelationships and Social Media
Fundamentals of relationship building
Beginning/advanced social media platforms and possibilities
Relationship and social media goals
Team skills and processes for success
Conversation and listening tactics
Content development, planning and management
Customer profiles and data strategies
Alignment – Internal and External
Sales-Marketing needs and requirements
Identifying and assessing key skills
Identifying and assessing business processes and technologies
Identifying and assessing partners and channels
Strategies for strengtheningalignment for marketing execution
Sample Agendas
Brand Mythology
Reviewing and strengthening your core value proposition
Emotional and functional value development
Developing “sticky stories” and brand images that map to value props
Creating brand growth strategies
Strategic advertising and messaging approaches
Innovation – Creating New Value
Understanding innovation from tactical to strategic
Assessing and optimizing your innovation culture
Connecting the innovation dots between listening/building teams
Testing and validating innovation opportunities
Key Deliverable?
Lots of “A ha!” Moments
“So that’s our sweet spot!” “I never thought that was our real value to clients.”
“If we don’t fix this issue, we won’t be able to deliver our brand!”
“Wow, we’ve really diluted ourselves chasing the wrong type of customers.”
“We only need to win over the influencers, not the whole market? We can do that.”
“Who knew we had that kind of emotional impact on customers?”
Who Helps You Build the System?Mythology’s Executive Facilitator
Jeff James,Founder and CEO
14 years of senior marketing management at Microsoft Corp 6 years in strategic marketing consulting for over 40 clients at
Mythology Thought leader in marketing strategy and planning,
relationship marketing, partnerships/channels, cause marketing and Internet communities
Founder of the Interactive Marketing Best Practice initiative, drawing together MSN and industry leaders such as Yahoo, ESPN, AdAge, WashingtonPost.com and others to define and evangelize the effectiveness of online marketing
“At a time when Internet Media was in a slump (after the dotcom bust), Jeff’s thought leadership on the Interactive Best Practices initiative and roadshow was one of the pivotal items that helped turn the Internet ad industry around. He was also an all-around fun guy to work with.”
Dave Chase, CEO, Avado former Senior Director, MSN Advertising Solutions
Investment
A customized strategy workshop is
$2,500* and includes:
• Pre-workshop interviews with your team
to capture initial feedback and
expectations
• Full-day strategy workshop
• Post-workshop summary insights,
recommendations and full meeting notes
that form the genesis of a
comprehensive strategic marketing plan
*Pricing may be adjusted based on requested customization and requirements
Let’s Get Started
1506 Kanawha Blvd WestCharleston, WV 25387
304.220.3054www.mythologymarketing.com