Marketing Strategy & Publication in AHASS (2)

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Marketing Strategy & Publication In AHASS

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Transcript of Marketing Strategy & Publication in AHASS (2)

Page 1: Marketing Strategy & Publication in AHASS (2)

Marketing Strategy & Publication In AHASS

Page 2: Marketing Strategy & Publication in AHASS (2)

Latar Belakang

1. Beberapa AHASS kurang melakukan promosi secara berkala.

2. Masih adanya AHASS yang pasif.3. Kurang daya tarik di AHASS

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Tujuan

1. Brends image AHASS2. Meningkatkan Unit Entry AHASS3. Memberikan pelayanan lebih untuk

konsumen4. Sebagai media promosi AHASS

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Flow Chart Strategy & Publication

Network Development

to Increase Brand Image

CUSTOMER

SERVICE QUALITY

ENVIRONMENT

• TRAINING & Modul• QAS MONITORING• JOB RETURN =0

• TOOLS MANAGEMENT• CLAIM HANDLING 1 X 24

JAM

• ATL • BTL• HONDA ERA• SERVICE KUNJUNG

• SOCIAL RESPONSIBLITY• SOSIAL CONCERN• HR MANAGEMEN

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SERVICE QUALITY

TRAINING & MODULE

TOOLS & MANAGEMENT

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CUSTOMERATL

BTL

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CUSTOMER

HONDA ERA

SERVICE KUNJUNG

Page 8: Marketing Strategy & Publication in AHASS (2)

ENVIRONMENT

SOCIAL RESPONSIBLITY

HR MANAGEMENT

Page 9: Marketing Strategy & Publication in AHASS (2)

TERIMAKASIH


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