Marketing strategy in decision making engin m. turan
-
Upload
engin-m-turan -
Category
Marketing
-
view
88 -
download
1
description
Transcript of Marketing strategy in decision making engin m. turan
![Page 1: Marketing strategy in decision making engin m. turan](https://reader038.fdocuments.net/reader038/viewer/2022103116/5590653a1a28ab89638b4598/html5/thumbnails/1.jpg)
“No body in marketing world
knows this!”
![Page 2: Marketing strategy in decision making engin m. turan](https://reader038.fdocuments.net/reader038/viewer/2022103116/5590653a1a28ab89638b4598/html5/thumbnails/2.jpg)
“the Official Dogma”
• Maximize Welfare• This means maximize freedom• This means maximize choice• More choice means more freedom• More freedom means more welfare
![Page 3: Marketing strategy in decision making engin m. turan](https://reader038.fdocuments.net/reader038/viewer/2022103116/5590653a1a28ab89638b4598/html5/thumbnails/3.jpg)
“the Official Dogma”
• Maximize Welfare• This means maximize freedom• This means maximize choice• More choice means more freedom• More freedom means more welfareX
![Page 4: Marketing strategy in decision making engin m. turan](https://reader038.fdocuments.net/reader038/viewer/2022103116/5590653a1a28ab89638b4598/html5/thumbnails/4.jpg)
Having Too Many Options To Choose From Has Two NEGATIVE Effects:
1 It, paradoxically, produces paralysis rather than
liberation. With so many options, people find it very difficult to choose at all.
2 The second effect is that even if we manage to
overcome the paralysis and make a choise we end up less satisfied with the result of the choice than we would be if we had fewer options to choose from.
![Page 5: Marketing strategy in decision making engin m. turan](https://reader038.fdocuments.net/reader038/viewer/2022103116/5590653a1a28ab89638b4598/html5/thumbnails/5.jpg)
you may make the best decision ever but you
probably will feel worse. It is because,
your expectations went up. *
![Page 6: Marketing strategy in decision making engin m. turan](https://reader038.fdocuments.net/reader038/viewer/2022103116/5590653a1a28ab89638b4598/html5/thumbnails/6.jpg)
Adding options in peoples life cant help but increase the expectations people
have about how good those options will be.
![Page 7: Marketing strategy in decision making engin m. turan](https://reader038.fdocuments.net/reader038/viewer/2022103116/5590653a1a28ab89638b4598/html5/thumbnails/7.jpg)
You hear that recently?..You can have done
better!
![Page 8: Marketing strategy in decision making engin m. turan](https://reader038.fdocuments.net/reader038/viewer/2022103116/5590653a1a28ab89638b4598/html5/thumbnails/8.jpg)
Inner Voice Says:With a hundred different kinds of jeans on display,
there is no excuse for failure!
![Page 9: Marketing strategy in decision making engin m. turan](https://reader038.fdocuments.net/reader038/viewer/2022103116/5590653a1a28ab89638b4598/html5/thumbnails/9.jpg)
Simply saying,Everything was better back when everything
was worse.
![Page 10: Marketing strategy in decision making engin m. turan](https://reader038.fdocuments.net/reader038/viewer/2022103116/5590653a1a28ab89638b4598/html5/thumbnails/10.jpg)
Why? “ Because, it was actually
possible for people to have experiences that were a
pleasant surprise“
![Page 11: Marketing strategy in decision making engin m. turan](https://reader038.fdocuments.net/reader038/viewer/2022103116/5590653a1a28ab89638b4598/html5/thumbnails/11.jpg)
The secret to satisfaction is
low expectations!
* This Is What I Believe (by Engin M. Turan) Source: Costs of Living.-Barry S.