Our vision

•Selling our product in all over the world

Our mission

• 1- make advertising for our product in all over the supermarkets and amusement parks in cairo and giza• 2- make events in secondary schools and unversities• 3-make a new a relationship with new sponsors

Our stages

•Our product is a growth level

Structure

Marketing Strategy for Cola-Melon

Marketing Campaign :• 1- Target • A- sell our product to gain a profit.• B- be trusted by our customers.

•2- competitors • A- research about them and know their mistakes to avoid it .• 3- objectives • A- know our competitors points of weakness and concentrate on it to

avoid on our product .

•4- Target Segment •From 15 to 40 •5- Tone of voice •Helium

Objectives :• Objective 1 • A- sell our product in Cairo and Giza at hypermarkets , supermarkets

and markets.• B- sell 50,000 bottle. • C- make promotions.• Objective 2 • A- sell our product in 5 more governorate ( Alexandria – Marsa

Martouh – Sinai – Luxor – Aswan).• B- Sell 150,000 bottle.• C- gain people’s trust to make a brand.

• Objective 3 • A- sell our product in the rest governorates.• B- sell 250,000 bottle.

Advertising Process:

1- AB test A-make events in secondary schools , universities and clubs.B-make advertising in supermarkets and amusement parks.C-make page on Facebook.2- MonitorObserve our product and make a survey from people to know what they like or dislike about our product.3- Analyze We analyze our points of weakness and strength.

• 4-Develop • Solve our mistakes and develop our product to match people’s needs.• 5-Report • Make a report to know whether to continue or to stop.

Values :•1- watermelon is one of the best fruits that keep you

healthy.•2- it help in keeping your kidney healthy and helps I

kidney stones.•3- it’s full of vitamins like vitamin C and A , it’s full of

potassium and magnesium in it’s minerals •4- we will use recycled bottles.

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Proposal cola melonlogo

History• Our new company cola melon has entered the market of drinks with

our product • It is our first product in the company .we think it will make a great

success in market • Our headquarter :118 saqr Qurish –sherton –Helioplois • Our facebook page: www.facebook/colamelon • E-Mail:genusecutthroat@hotmail.com

Structure

event details

•Who: cariokee band• Place : music tent •When:15 june (after finals ) • Ticket price : L.E65 • Target : 1500 -2500 students of university • Explain : our class 3000 students •Market members who will market for the event are 100persons

Benefits package• Gold sponsorship:• 2 banners +3 roll up +flyers +free samples +speech(10 min)• Fees: 20000 L.E • Silver sponsorship: • Banner +2 roll up +flyers +free samples ( small amount ) +speech (5 min) • Fees: 15000 LE• Bronze sponsorship: • Banner +flyers +roll up • Fees: 8000LE

Thanks Ascem