Marketing Strategies Of Ufone
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Transcript of Marketing Strategies Of Ufone
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Create an Office MixLet’s Get Started…
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GROUP MEMBERS
AHTISHAM ZAHID 002
SHARMEEN FATIMA 007
ASAD RAFIQUE 009
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TOPIC OF OUR PRESENTATION IS
MARKETING STRATEGICES OF UFONE
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CONTENTS History
Vision, Mission, Slogan
Management hirarchy
Promotional activities
Product
Price
Pricing strategy
Advertisement
Distribution strategy
Positioning
Competitors
Challenges and opportunities
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HISTORY
In 1990,Pakistan introduced its first mobile phone service called“paktel”. After eleven years in 2001, a new circular company withGSM technology came in the market and they named it UFONE.UFONE targeted the middle class, by introducing low rates anddifferent packages. UFONE recently started GPRS through whichusers can connect themselves to the global village via internet , alsointroduce multimedia messaging services and world wide SMS.
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VISIONTo be the best circular option for you.
MISSIONUFONE mission is provide the best services with best coverage that would eventually generate profit for the company and its stake holders.
SLOGANIt’s all about you.
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MANAGEMENT HIRARCHY OF UFONE
CEO
HOD
Assistant Managers
Senior Executives
Management trainees
Internees
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PROMOTIONAL ACTIVITES
UFONE’S former positioning statement
“every body loves to UFONE prepay”
UFONE’S new positioning statement
“its all about you”
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PROMOTIONAL ACTIVITIES
UFONE’S old logo
UFONE’S new logo
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PRODUCT
UFONE prepaid connection is a complete communication solution.
Short messaging service ( SMS and international SMS )
Circular line identification
Call waiting
Voice mail
Phone book saver
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PRICE
In a price, UFONE is providing different packages to its customers like other networks. The detail of packages are as follows.
30 sec package
Uth non stop offer
Uwon
Tension free
Super call
Ladies package
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PRICING STRATEGY
UFONE follows market penetration pricing strategy to meet thecustomer needs and ever changing price competition.
Price has always been the core differentiation of UFONE.UFONEis the who is offering least call rates off – network.
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UFONE ADVERTISE IN FOLLOWING MEDIA TYPES:
Print media
Broad cast media
Display media
Online media
Events
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Message format:
The format of UFONE’s advertisements has always been very colorful and eye catching
The shocking Orange & Green colors used by UFONE have always attracted people
These colors look beautiful on wall printing of UFONE.
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UFONE is a heavy spender on Advertisements. Owing to thegrowing competition in cellular telephonic services, UFONEstrategize to increase its effect on market through aggressivepromotion & advertising.
UFONE has its own advertising department because its packageschange by time to time.
UFONE advertising department is responsible for making adsand promotion.
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UFONE’s ADVERTISING OBJECTIVES
UFONE informs its customers about new or available services
UFONE seeks to persuade people to purchase their service orswitch to their connection from other connections
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UFONE’s ADVERTISING BUDGET
A single UFONE advertisement played 15-20 times per day ona TV channel costs millions of rupees varying with the time ofday when it is played. UFONE spends about 20% of its profiton advertising and sales promotion
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The basic target market of UFONE is the “YOUTH”
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DISTRIBUTION STRATEGY
UFONE franchises help their customers all the time. Offer efficient and friendly customer services trough 200 + sales and customer service centers across Pakistan.
UFONE would introduce this service with the following ways.
UFONE offices
UFONE franchises
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POSITIONING
UFONE position themselves emotionally, functionally are on the basis of brand quality.
UFONE is still a market challenger, so UFONE position itself on the basis of its services.
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Competitors
Mobilink
Telenor
Warid
Zong
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CHALLENGES AND OPPORTUNITIES
There are 5 major competitors of UFONE.
The economic condition of Pakistan is not good a change in government policies is threat for UFONE.
There are many network in market which have more experience the UFONE.
UFONE has opportunity to expand its service in people. UFONE has faster market growth.
UFONE can become a market leader with this service.
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THANK YOU FOR YOUR ATTENTION
ANY QUESTION